day 2, workshop 6, johan oomen
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Johan Oomen Netherlands Institute for Sound and [email protected]
Leveraging community enthusiasm! – two examples
‘On demand’ digital archive
‘Social tagging/rating’
‘Collaborative storytelling’
Enriching the ‘Online’ museum experience
Enriching the ‘Offline’ museum visit
Distributed research
Online marketplace
Many kinds of community involvement
Source: TNO - Sander Limonard, Martijn Staal, Monika Lechner - 2009
Organisationalcentered
Communitycentered
Flickr Commons
Reliwiki
Museumn8
Rijksmuseum widget
Haagse zoekplaatjes
Waisda
Ikweetwatditis.nl
ANP Historisch Archief
Brooklyn museum Facebook
LIFE/ Google
Haaleenstukje museuminhuis.nl
WikilovesArt
ArtBabble
Linkedin – Erfgoed 2.0
My Brighton and Hove
Geheugen van oost
‘Non-professional’
WebBiographies
MyHeritage
Musemo
Glasmuseum
Tate Modern
Narb.me
Beeldbank RHC Limburg
ED*IT
Tank U
Archief 2.0.ning.com
British Archives Wiki
Verhalenarchief
‘Professional’
Source: TNO - Sander Limonard, Martijn Staal, Monika Lechner - 2009
Open Images
Flickr Commons
Reliwiki
Museumn8
Rijksmuseum widget
Haagse zoekplaatjes
Ikweetwatditis.nl
ANP Historisch Archief
Brooklyn museum Facebook
LIFE/ Google
Haaleenstukje museuminhuis.nl
WikilovesArt
Linkedin – Erfgoed 2.0
My Brighton and Hove
Geheugen van oost
WebBiographies
MyHeritage
Musemo
Glasmuseum
Tate Modern
Narb.me
Beeldbank RHC Limburg
ED*IT
Tank U
Archief 2.0.ning.com
British Archives Wiki
Verhalenarchief
Profeesional
Amateur Professional
Enthusiast
Fans
Passerngers by
Show on own site
Syndication Supplier/customer using external plaform
Coordniation with platform
No institutional link
Colaboration within the
heritage domain
‘Professional’
Communitycentered
‘amateur / lay person’
Source: TNO - Sander Limonard, Martijn Staal, Monika Lechner - 2009
Waisda Open Images
ArtBabble
Organisationalcentered
5 rules for museum content• 1. Discoverable – it is where I am and where I
look for it.
• 2. Meaningful – I can understand it.
• 3. Responsive – to my interests, moods, location.
• 4. Useable/Shareable – I can pass it on and share.
• 5. Available in all three locations – online, onsite and offsite.
Source: Seb Chan, Head of Digital, Social & Emerging Technologies at the Powehouse Museum in Syndeyhttp://www.powerhousemuseum.com/dmsblog/index.php/2009/10/29/five-rules-for-museum-content-via-
amsterdam/
1. Open Images
Open media platform for online access to audiovisual archive material, available for free (creative) reuse.
Built by Sound and Vision & Knowledgeland but designed for participation by others (other institutions).
Objectives
• Public outreach by embracing new technologies and ‘participatory culture’
• Contextualization by interlinking with other platforms
• Exploring new services and business models
Open-open-open• Open source media platform (MMBase)• Use of and open video codec (Ogg
Theora)• Use of the HTML5 <video> tag• Use of an open API (OAI-PMH, Atom
feeds)
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Allowing (creative) reuse
• CC-BY-SA as preferred license• 3,000 items from our ‘own’ collection• ‘Internet quality’
21/09/0925
New technlogies
2. Video Labeling Game
• Time-related metadata (inter-video search)
• Social tagging (bridging the semantic gap)• STEVE.museum presentation DISH day 1• 160k people are volunteering in CH in the
Netherlands
• Interaction between the archive /broadcaster and the public
Added value
• Netherlands Institute for Sound and Vision (project management, content, research)
• KRO (concept, content, PR)• VU (research within PrestoPRIME)• Q42 (developer)
Project partners
• The goal of the game is consensus between players (which also works as filter)
• Fun and competition as motivation • Almost 600 hours of material / 2.400+
items
Set-up
How does it work?Players can choose from four ‘channels’ that contain different programmes
How does it work?
In the game channel players enter tags that decribe what they see and hear
How does it work?Scoring:
• Basic rule – players score points when their tag exactly matches the tag entered by another player within 10 seconds• Multiple other scoring mechanisms to create various tag incentives
ExperiencesSince the launch in May 2009:• 47.287 pageviews• 12.941 visits (3+ min online)• 568 registered players (but thousands
of anonymous players!)• 605 tagged items / 160k tags• Many matches between the thesaurus
of Sound and Vision and Dutch WordNet
Generating a constant flow of traffic is a challenge! But recently: great boost through Farmer seeks a Wife website
Retrieval interface
Community involvement… some preconditions
• Culture of openness• Willingness to share• Engaged
• Invest in grassroots marketing (existing communities)
• Flexible• Query logs
• Realism (10% of the audience is active)
Based on: Handboek Communities, Erwin Blom – 2009 & De Digitale Kunstkammer, Harry van Vliet - 2009
Conclusions (…you probably know some of this
already ;-)
• See how the rules of museum content apply to your data
• Study the dynamics of communities you would like to target
• Experiment and involve users (+ other stakeholders) from early in the process
