#ddtt meetup #7 amsterdam - structuring your optimization program
TRANSCRIPT
WHY DO TESTING PROGRAMMES GET DERAILED?
DDTT#7
Hi! I’m Manuel
Founder, Effective Experiments
Founded Conversion World
I OPTIMISATION
4+ Years CRO strategy + consulting
Online community & virtual conference
All-in-one platform for CRO workflow management, collaboration & documentation
LACK OF KNOWLEDGE
NO STRUCTURED PROCESS
LACK OF RESOURCES
57% OF COMPANIES STRUGGLE WITH RESOURCES
Source: Conversion World survey (2017)
EXTERNAL PARTNERS
THE WAY WE SETUP OPTIMISATION PROGRAMMES IS BROKEN
TOOLS MAKETH NOT AN OPTIMISATION PROGRAMME
THE CRO TECH LANDSCAPE
IN 2017www.conversionoptimization.tools
PEOPLE. PROCESS. PRIORITY.
NO BUY IN
TEXT
TEXT
OPTIMISATION IS A TEAM SPORT
E E
ENGAGE.EDUCATE.
HERE ARE SOME THINGS YOU CAN DO 1. TEACH CRO THROUGH EXAMPLES 2. HOLD A TESTING HACKATHON 3. GET PEOPLE TO VOTE ON IDEAS 4. DISPLAY RESULTS & LEADERBOARD 5. ALWAYS PROVIDE VISIBILITY OF YOUR WORK
HOW EFFECTIVE EXPERIMENTS IS HELPING TO SCALE
TESTING PROGRAMMES
DDTT#7
STRUCTURE ROADMAPPING / PLANNING
COLLABORATION / ENGAGING TEAM & STAKEHOLDERS INSIGHTS
TIME SAVING ELEMENTS (INTEGRATIONS / REPORTS)
DDTT#7
RESEARCH Document and store all yourresearch data from User tests,Heatmaps, analytics etc
GENERATE IDEAS & HYPOTHESES
MANAGE YOUR TEST PIPELINE FROMDESIGNING TO DEVELOPMENT, QA TO DEPLOYMENT
INSIGHTS ENGINE TO FIND QUICK ANSWERS
A COMPLETE PLATFORM TO HELP YOU MANAGE THE ENTIRE TESTING PROCESS FROM START TO FINISH
COLLABORATION
Effective Experiments also integrates with tools that optimizers use
Many more integrations to be announced (heatmaps, user tests, eye tracking, etc)
REMOTE TEAM SPREAD
ACROSS MULTIPLE COUNTRIES
COMMUNICATION KNOWING WHAT EVERYONE WAS DOINGKEEPING TRACK OF RESULTS
CHALLENGES NIGHTMONKEY FACED
TOO MANY TOOLS
LOT OF TIME SPENT COPY/PASTING
DIDN'T WANT TO CHANGE THEIR EXISTING WORKFLOW
IS EFFECTIVE EXPERIMENTS
RIGHT FOR YOU?
EFFECTIVE EXPERIMENTSWANT A DEMO?
HTTPS://WWW.EFFECTIVEEXPERIMENTS.COM
OPTIMISATION IS NOT A PROJECT.
IT SHOULD BE A BAU (BUSINESS AS USUAL) ACTIVITY
Tell me about your optimization programmeGET IN TOUCH WITH ME
email : [email protected]
tweet me : @digital_tonic
Linkedin : www.linkedin.com/manueldacosta
DDTT#7