Trust creates conversations

#DCM

Trust?

Trust?

Filmpje 1 van Alladin

Minimum demand

Trust?

Why?

$

TRUST

IDENTIFICATION

Brand Identification

Brand Conversations

Brand Perception

Brand leverageR²=.50

Purchase brand

Promote brand

Brand isclose to ideal

Bran

d va

lues M

y values

High brand identification

No/low brand identification

Positive/Neutral Negative

Brand Identification

Brand Conversations

Brand Perception

Brand leverageR²=.50

Purchase brand

Promote brand

Brand isclose to ideal

If they recommend you,they trust you

Trust?

How?

Trust

Integrity

Intent

Capabilities

Results

Source: Covey, speed of trust

Trust

Integrity

Intent

Source: Covey, speed of trust

Trust

Integrity

Intent

Source: Covey, speed of trust

Casillas,Real Madrid

Bram Verbist, Cercle Brugge

Trust

Integrity

Intent

Capabilities

Source: Covey, speed of trust

Trust

Results

Source: Covey, speed of trust

Trust

Integrity

Intent

Capabilities

Results

Source: Covey, speed of trust

Filmpje domino’s invoegen

FactsEmotions

Trust

Integrity

Intent

Capabilities

Results

Source: Covey, speed of trust

Ratio > Emo

Ratio = Emo

Top 5 brands of the world according to interbrand

http://images.google.be/imgres?imgurl=http://zealotrymarketing.files.wordpress.com/2008/10/starbucks-logo.jpg&imgrefurl=http://zealotrymarketing.wordpress.com/2008/10/&usg=__xlOQrh3rN_8PFNbovpbb7jLG3Zk=&h=734&w=713&sz=77&hl=nl&start=1&tbnid=TFwGyNEcAXib8M:&tbnh=141&tbnw=137&prev=/images?q=starbucks+logo&gbv=2&hl=nl

http://images.google.be/imgres?imgurl=http://zealotrymarketing.files.wordpress.com/2008/10/starbucks-logo.jpg&imgrefurl=http://zealotrymarketing.wordpress.com/2008/10/&usg=__xlOQrh3rN_8PFNbovpbb7jLG3Zk=&h=734&w=713&sz=77&hl=nl&start=1&tbnid=TFwGyNEcAXib8M:&tbnh=141&tbnw=137&prev=/images?q=starbucks+logo&gbv=2&hl=nl

http://images.google.be/imgres?imgurl=http://zealotrymarketing.files.wordpress.com/2008/10/starbucks-logo.jpg&imgrefurl=http://zealotrymarketing.wordpress.com/2008/10/&usg=__xlOQrh3rN_8PFNbovpbb7jLG3Zk=&h=734&w=713&sz=77&hl=nl&start=1&tbnid=TFwGyNEcAXib8M:&tbnh=141&tbnw=137&prev=/images?q=starbucks+logo&gbv=2&hl=nl

Top 5 brands of the world according to interbrand

Top 5 brands of the world according to facebook

6

2,60,6

Top 5 brands of the world according to interbrand

Top 5 brands of the world according to facebook

6

2,60,6

Understanding Emo is key

Trust through conversations

Act!

Product management is dead!

Long live brand experiences!

1

Don’t position your brand,

position your consumer

2

Share, Learn & help3

Help you clients,even this means you have to guide them to your competitors

Recommend competitorsas a company policy

Give Back!

4

Co-Donate

From a minimum demand to...

So...

€

Trust

Integrity

Intent

Capabilities

Results

identification

Conversations

1

2

3

4

Experience

Position your consumer

Communities

Giving back

Minimum demand

Eerste filmpje alladin opnieuw

Trust

XConversations

A whole new world

Tweede filmpje alladin

Thank you!

Good luck!Questions, feedback, remarks:

Steven@InSites.euFollow me: @Steven_InSitesJoin me on LinkedInwww.theconversationmanager.com

#DCM