deconstruction of double page spreads

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  • 1. Target Audience:Young, Pre-teen/very young teen girls. Interested in popular culture and fashion.Text to Image RatioHeadlineThe text to image ratio showsMain Image This takes up a large amountDominates the double page tothat there is more image on of the page to give the show importance of the personthe page than text. This is a reader a quick overview ofinterviewed.good representation of their what the article is about and The celebrity is not dressedtarget audience because they well as attracting theirprovocatively which makes theare likely to be attracted to attention to read on further. reader believe she is a roleshort clips of text. If the textextracts were longer the model for the young girl thetarget audience wouldmagazine is trying to attract.become bored and By using minimal make-up anduninterested. The text is laid curling her hair, it shows aout in small boxes for the degree of innocence whichreader to quickly read anrelates again to the targetextract and move on, keeping audience. Direct eye contacttheir interest.pulls the readers attention to her and creates a connection between reader and magazine. Her body language is openStandfirst with her shoulders back andGives an introduction to whatgives an inference ofthe article will be about. Itconfidence and honesty.introduces the artist and themain points that she will Pull Quotes Therefore the reader infers These give hints to what the article is that the interview will becover in the interview. Bold honest. They also interpret about and the theme of what thefonts and changes in colourthat she is confidence and conversation contains. This is adraw attention to the standinspire to be as confident as further way to attract the readersfirst and again highlights the her. attention.key points. Colour Scheme: Contains lots of shades of pink, targeting the young, girly audience.

2. Target audience:30-40 year olds, predominately men. Interested in music, current and past artists.Main ImageHeadlineDominates the doubleThe headline of the article is not very largeText to Image ratiopage spread toand only introduces the artists name.The text ratio is much greater inhighlighting theInstead the large graphic feature of theQ Magazine because thesignificance of the persondrop cap attracts the reads attention to attention span of its targetinterviewed.the article. The Drop Cap covers a largeaudience is much greater than aThe model is posing amount of area of the double page spreadsyoung teens. It is not too overprovocatively in thearticle, almost highlighting the importance whelming and it broken up intoimage, showing theof the article. paragraphs and columns makingreader that she isit much easier. The targetconfidence with her sex audience will be looking to readappeal and uses it as partthe magazine for informationof her appeal as an artist. but also escapism so this amountIn a magazine aimed atof text will do that.teenagers or youngpeople, the focus wouldbe predominately on thefact that she is notPage Numberwearing clothes. HoweverLocated in the lower cornersthe context of a magazine of the page, particularly theaimed at an older right hand corner, making itaudience this is not theColour scheme easy for the reader tomain focus but instead is The colour schemeDrop Cap navigate around thethe inference of glamourconsists of red, black Graphic feature formagazine. Also usuallyand attractivenessand white giving anthe audience, acontains the magazineThis is gained from her overall appearance offeature to addmessy curly hair, smoky sophistication,interest for the name to constantly remindmake-up and pouting lips. perfectly targetingaudience.the reader which magazinetheir target audienceEmpathises the start they are reading, increasingwho are sophisticatedof a paragraph the chance of the readerand are not attractedmaking it easier toreturning to buy theto brash colours.locate.magazine. 3. Target audience:16-25 year olds who are interested in new music and going to live music events. Specific to those interested in Indie Rock music. Text to ImageMain Image Ratio HeadlineCaptionThe main image is a long Again because the targetAn shot of the artist and audience are fullyentertaining dominates the double capable of reading long clip of text page spread. The length of text, the textexplaining the setting of the bingo hall to image ratio is in favour main image links to the subject of of text. the interview. Juliansbody language is leaningtoward the camera and Stand firsttherefore thereader, creating aconnection. Drop Cap Furthermore he looksconfused which linksinto the erratic natureGraphic Feature of Julian. The darkAdds another image andclothing makes him lookparagraph of text related stereotypically creativeto the article but notand mysterious, which ispart of the interview.part of his personality.Breaks up the article forthe reader and gives Pull Quotethem background By-linesA quote from the article used give the Give credit to theinformation. Columns photographer, the reader a insight into what the magazine is about. It is usually company who tookshocking, unusual or funny. It attracts the photos if theyPage Number andare not an original the readers attention and makes them want to read further into the article.magazine nameimages or the Furthermore it breaks up the amount writer. of text displayed.