deconstruction of magazines

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The masthead of this magazine stands out from the rest of the page as it uses a black and white, which are contrasting colours. This means the audience will be well aware of which brand of magazine they are reading. The font used for the masthead is signature to their brand as the eroded, jagged style of font is unique to their magazine. This punk/rock style of font corresponds with with the genre of the magazine, so the audience can determine the type of features within the magazine instantly. The masthead is behind the dominant image so it does not take the attention away from the main attraction of the magazine. Also, this could imply that artist is bigger than the magazine itself. The cover lines on this magazine have the main title of what is involved highlighted and more information about it underneath, this gives the reader an insight of what is involved in the magazine without giving too much away. The colours used, stick to the colour scheme of the magazine, and make the cover lines stand out whilst not taking attention away from the dominant image. “Kerrang” magazine has used a dominant image central to the frame of the magazine, in order to make it more visible to the audience and therefore attract their attention. The style of the artist; their hair colour being bright, and their style of clothes being mostly leather implies that the artist is from a punk rock music background. The facial expression of the artist is quite natural with a half smile/smirk and, due to the eye level camera angle, he is providing the audience with direct mode of address; giving the audience the impression that there is something to look forward to in the magazine about their band. In addition to the artists face, their body language is also providing direct mode of address, by pointing at the audience. This makes the audience feel more attracted and connected with the magazine. The magazine has also used a blank background in the image, this could mean that they are giving away no information on the front cover so the viewer will have to read the article to find out more or that they don’t want to draw attention away once again from the features. The only thing in the background s a shadow to the bottom left of the page, which could imply a dark past for the artist; linking to the sub-heading “danger The plug on Kerrang uses the same font and colour scheme as the rest of the magazine however is highlighted with a red circle, suggesting it has some sort of importance to the magazine. It also attracts the readers eye as it is a different design (circle) to the rest of the magazine. Another plug of the magazine is the free covers and posters given away with the magazine which suggests that the audience The main sell-line of the magazine is the name of the band, this makes the reader well aware of who the main article will be about. The magazine further shows the importance of this band by using the same font as what is on the bands album and the ‘spider’ symbol in the ‘o’ of “Romance.” This shows the magazine is going to have the main focus on the band as it is the only font that has been changed and adapted due to the artist or band. The sub-head expands on the main sell-line of this magazine, it is also highlighted in a different colour to all the other text linking it to the importance of the main sell-line. The background colour of this text is red which has connotations of danger; linking it to the ‘danger days’ aspect of the sub- head.in addition to this the alliteration used makes the term “danger days” more memorable to the audience and therefore makes them more likely to ready the story. On this sub-head the magazine has wrote The target audience for this magazine is mainly male teenagers to mid twenties (15-25) based on the font covers text and the format. The cluttered layout suggests a younger element along with the bold colours. The colour scheme of this magazine includes many contrasting, bright colours like: red, yellow black and white which create a very bold front page. This makes the magazine stand out on the shelf from other magazine as it will be

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Page 1: Deconstruction of magazines

The masthead of this magazine stands out from the rest of the page as it uses a black and white, which are contrasting colours. This means the audience will be well aware of which brand of magazine they are reading. The font used for the masthead is signature to their brand as the eroded, jagged style of font is unique to their magazine. This punk/rock style of font corresponds with with the genre of the magazine, so the audience can determine the type of features within the magazine instantly. The masthead is behind the dominant image so it does not take the attention away from the main attraction of the magazine. Also, this could imply that artist is bigger than the magazine itself.

The cover lines on this magazine have the main title of what is involved highlighted and more information about it underneath, this gives the reader an insight of what is involved in the magazine without giving too much away. The colours used, stick to the colour scheme of the magazine, and make the cover lines stand out whilst not taking attention away from the dominant image.

“Kerrang” magazine has used a dominant image central to the frame of the magazine, in order to make it more visible to the audience and therefore attract their attention. The style of the artist; their hair colour being bright, and their style of clothes being mostly leather implies that the artist is from a punk rock music background. The facial expression of the artist is quite natural with a half smile/smirk and, due to the eye level camera angle, he is providing the audience with direct mode of address; giving the audience the impression that there is something to look forward to in the magazine about their band. In addition to the artists face, their body language is also providing direct mode of address, by pointing at the audience. This makes the audience feel more attracted and connected with the magazine. The magazine has also used a blank background in the image, this could mean that they are giving away no information on the front cover so the viewer will have to read the article to find out more or that they don’t want to draw attention away once again from the features. The only thing in the background s a shadow to the bottom left of the page, which could imply a dark past for the artist; linking to the sub-heading “danger days”.

The plug on Kerrang uses the same font and colour scheme as the rest of the magazine however is highlighted with a red circle, suggesting it has some sort of importance to the magazine. It also attracts the readers eye as it is a different design (circle) to the rest of the magazine. Another plug of the magazine is the free covers and posters given away with the magazine which suggests that the audience will be younger teens.

The main sell-line of the magazine is the name of the band, this makes the reader well aware of who the main article will be about. The magazine further shows the importance of this band by using the same font as what is on the bands album and the ‘spider’ symbol in the ‘o’ of “Romance.” This shows the magazine is going to have the main focus on the band as it is the only font that has been changed and adapted due to the artist or band.

The sub-head expands on the main sell-line of this magazine, it is also highlighted in a different colour to all the other text linking it to the importance of the main sell-line. The background colour of this text is red which has connotations of danger; linking it to the ‘danger days’ aspect of the sub-head.in addition to this the alliteration used makes the term “danger days” more memorable to the audience and therefore makes them more likely to ready the story. On this sub-head the magazine has wrote ‘the inside story’ which does not give much away about the article but makes the reader want to keep reading and open the magazine.

The target audience for this magazine is mainly male teenagers to mid twenties (15-25) based on the font covers text and the format. The cluttered layout suggests a younger element along with the bold colours.

The colour scheme of this magazine includes many contrasting, bright colours like: red, yellow black and white which create a very bold front page. This makes the magazine stand out on the shelf from other magazine as it will be the first thing the reader sees.

Page 2: Deconstruction of magazines

The colour scheme of this page mainly consists of red, white and black. These colours have a classical theme as they are often associated with older images. The connotations which are presented with these colours are purity, darkness, love and hate; by combining these colours, and therefore themes, the magazine appears to imply that they are a classic magazine that features stories ranging from love to despair and destruction to redemption in the world of music.

The contents page has features filling the entire left hand side of the page, in a column format. This clean and clearly displayed format implies that the magazine is being targeted towards an older audience rather than young teens. The features also include an “Oasis Special” which is presented in a totally different font and colouring. By using the gold colouring and thinner text of the page numbers and font, it implies that these stories are special, much like the title states.

The dominant denotation is of a band named the “The Courteeners.” It is clear that they are featured in a story as there is an anchor which includes the page number . On the image the band is featured on a hill which could imply that the band is rising above others or that they think they are higher than everyone else. Combining this with the camera angle that makes the audience appear to be looking up at the band, it further suggests this sense of a superior nature.

The contents page also features the masthead which creates synergy throughout the magazine. The running head, heading and some essential information, such as the date and issue number, are presented in a black block of colour across the page top of the page. The pugs are adorned with the information already featured on the front cover. Also shown in this bar are links to social media and the magazines website.

This magazine also features an “Every Month” segment which is clearly separated by the title backed in solid red. These additions feature plugs that may entice or be a bonus for buying the magazine in the audiences opinions.

Q Magazine also shows a slug in the form of their review. The feature has a sub head, “the worlds biggest and best music guide” which, despite being bias, shows to the audience that this is a magazine that takes pride in their features and is established enough to be considered the best for reviews. The sub image of a male, Nick Cave, shows him in a suit which makes the audience think he knows what he is talking about as a suit has connotations of being professional and educated.

Page 3: Deconstruction of magazines

This article is framed in a boarder that resembles spotlights which have connotations of stardom and fame. This implies that the artist is used to being in the spot light when you combine this with the fact that the dominant image of the artist over laps the spotlight boarder.

The style of this article is question and answer which creates a much more laid back and casual feel. One can infer that the target audience for this article will be old teens as the article isn't as detailed and worded difficultly compared to the typical written article.

On this double page spread article the dominant image is featured on the entire left side page. The denotation of Davey Havok is taken with three point lighting which creates a glossy image, typically featured in magazines. The way in which the artist is presented: with tattoos, messy hair and unshaven face, suggests that he may be from either a rock or punk genre of music as these are connotations of these genres. Judging by his facial expression he is being portrayed as ‘moody’, meaning he may be about to express something he is not pleased about. In addition to this the artists body language, with his hands assumingly in his pockets and the tilt/slouch to his body, gives of a “casual” vibe or sense of relaxation. This creates binary opposition between his face and body. The singers image also shows iconography by him wearing a cross around his neck, which is may suggest some sort of religion or belief he may have however, typically this genre often uses religious symbols as more of a fashion statement rather than to represent their beliefs. His body language is slouched and clothing is casual suggesting he is relaxed with the situation.

The article title is based on the colour scheme of white and pink, highlighted in black so the writing stands out against the background. Furthermore the colours used are stereotypically feminine meaning the article could interest more females. The word ‘absolutely’ is bigger than the rest of the title, this, in my opinion, is to intrigue the audience to read the whole article and find out what the artist means by this. The strapline, is in a smaller text to the title so it doesn't take the effect away from it, however it is still bigger than the actual typed article. This is so the reader finds out more information about the article but at the same time too much isn’t revealed so the audience has to carry on reading. The magazine still sticks to the feminine colour scheme for the strapline. Both the title and strapline are situated on a slant, the side closest to the artist tilted further down than the other. This particular effect gives off the sense that the words are coming from the artists mouth, which they are as this is a pull quote, in both a literal and visual sense.

This double page spread includes a website for the magazine which allows the audience to gain more information on artists and “Kerrang” itself.