deliverable 8.3 dissemination strategy and actions (2) · starting point those mobility services...

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 723384

MobilityasaServiceinamultimodalEuropeancross-borderCorridor(MyCorridor)

Deliverable 8.3

Dissemination Strategy and Actions (2)

•

LauraFranchi(TTSItalia),GorazdMarinic(IRU)

MyCorridor project –D8.3/ Dissemination Strategy and Action Plan (2)

MyCorridor D8.3

Disseminationlevel: PU

Workpackage: WP8

Leadbeneficiary: TTSItalia

Otherbeneficiariesinvolved: IRUProjects

DateduetoEC: 30/11/2018(M18)

DateofDeliverytoEC: 30/11/2018

Status(F:final;D:draft;RD:reviseddraft): F

FileName: MyCorridor_D8.3DisseminationStrategyandActions(2)_Final

Version: Final

Documenthistory

VersionN. Date Details

Draftversion

28September2018 TTSsentdraftversiontoIRUforinternalreview

V0.1 12November2018 Receivedsemi-consolidatedversionfromIRU

V1.0 15November2018 TTSsentconsolidatedversionoutforreview

Final 30November2018.

Finalversionincorporatingfinalcommentsfrominternalpeerreviewprocess.


ReviewersList

Name Organisation Date

GinoFranco(Externalexpert) -

LauraCoconea(MyCorridorQualityAssuranceManager) SWARCOMIZAR 23November

2018

BelindaFairbairn UNEW22November2018

GiuliaDovinola SWARCOMIZAR23November2018


Thisprojectisco-fundedbytheEuropeanUnionundertheHorizon2020ResearchandInnovationProgramme.Thecontentof thisdocumentreflectssolely theviewsof itsauthors.TheEuropeanCommissionisnotliableforanyusethatmaybemadeoftheinformationcontainedtherein.

ThemembersoftheMyCorridorprojectConsortiumshallhavenoliabilityfordamagesofanykindincluding,without limitation,direct, special, indirect,orconsequentialdamagesthatmayresultfromtheuseofthesematerials.

This deliverable is a draft document subject to revision until formal approval by the EuropeanCommission.


TheMyCorridorprojectconsortiumconsistsof:No. Name Shortname Country1 NEWCASTLEUNIVERSITY UNEW UK

2 ETHNIKOKENTROEREVNASKAITECHNOLOGIKISANAPTYXIS

CERTH EL

3 OSBORNECLARKELLP OCLLP UK4 WINGSICTSOLUTIONSINFORMATION&

COMMUNICATIONTECHNOLOGIESEPEWingsICT EL

5 SWARCOMIZARSRL SWARCOMIZAR IT6 SWARCOHELLASSYSTIMATAKYKLOFORIAS

A.E.SWARCOHellas EL

7 CHAPSSPOLSRO CHAPS CZ8 HACONINGENIEURGESELLSCHAFTMBH HACON DE9 MAPTRAFFICMANAGEMENTBV MAPtm NL10 VIVAWALLETHOLDINGS-SOFTWARE

DEVELOPMENTSAVivaWallet EL

11 AMCOOLOKLIROMENASYSTIMATAYPSILISTECHNOLOGIASANONYMIVIOMICHANIKIKAIEMPORIKIETAIRIA

AMCO EL

12 TOMTOMDEVELOPMENTGERMANYGMBH TOMTOM DE13 ROMASERVIZIPERLAMOBILITASRL RSM IT14 TTSItalia TTS IT15 PANEPISTIMIOPATRON UPAT EL16 IRUPROJECTSASBL IRU BE17 SALZBURGRESEARCH

FORSCHUNGSGESELLSCHAFTM.B.H.SFRG AT


TableofContents

Executive Summary ..................................................................................... 1

1. Introduction ................................................................................. 2 1.1 Purpose of the document ......................................................................................... 2 1.2 Intended audience .................................................................................................... 2 1.3 Interrelations ........................................................................................................... 2

2 Dissemination strategy ................................................................ 2 2.1 MyCorridor general and dissemination objectives ................................................... 2 2.2 Roles and responsibilities ........................................................................................ 3 2.3 Key messages .......................................................................................................... 3 2.4 Target audience ....................................................................................................... 5 2.5 Dissemination deliverables ...................................................................................... 6 2.6 Monitoring and Success criteria ............................................................................... 7

3 Visual identity and dissemination tools ...................................... 9 3.1 Logo and visual identity .......................................................................................... 9 3.2 Project website ...................................................................................................... 10 3.3 Project flyer and brochure ..................................................................................... 12 3.4 Project roll-up ....................................................................................................... 15 3.5 PowerPoint template and Project presentation ....................................................... 18 3.6 Project videos ........................................................................................................ 18 3.7 Project images ....................................................................................................... 19 3.8 Social Media ......................................................................................................... 20 3.9 Project newsletter and press releases...................................................................... 23

4 Engaging with project stakeholders and audiences ................. 24 4.1 Project User Forum ............................................................................................... 25 4.2 Collaboration with MaaS projects .......................................................................... 25 4.3 Scientific/Technical publications and papers ......................................................... 26 4.4 Events (e.g. workshops, conferences, exhibitions) ................................................. 27 4.5 Cooperation with MaaS Alliance & TM2.0 platform ............................................. 32

5 Open Access ............................................................................... 33

6 Privacy Policy and GDPR ......................................................... 33

7 Obligatory disclaimers .............................................................. 33

8 Next steps ................................................................................... 35

References ................................................................................................... 36


Annex 1: MyCorridor keywords ............................................................... 37

ListoffiguresFigure1:KeymessagesinMyCorridorFlyer.....................................................................................................................4 Figure2:KeymessagesinMyCorridorbrochure.............................................................................................................5 Figure3:MyCorridorprojectlogo......................................................................................................................................10 Figure4:MyCorridorprojectwebsite...............................................................................................................................10 Figure5:RecentMyCorridorwebsiteanalytics..............................................................................................................12 Figure6:FrontandbackofMyCorridorflyer.................................................................................................................13 Figure7:FrontandbackofMyCorridorbrochure........................................................................................................14 Figure8:FirstversionofMyCorridorrollup...................................................................................................................16 Figure9:SecondversionofMyCorridorrollup..............................................................................................................17 Figure10:MyCorridorPowerPointtemplate.................................................................................................................18 Figure11:MyCorridorprojectvideoavailableonthewebsitehomepage............................................................19 Figure12:MyCorridorTwitteraccount............................................................................................................................20 Figure13:MyCorridornewsfeedonitstwitteraccount.............................................................................................21 Figure14:Gender,interest,countryandregionrepartitionoftheMyCorridorTwitterfollowers................22 Figure15:MyCorridorTwitterstatisticsaccordingtothemonthofNovember2018........................................23 Figure16:MyCorridorLinkedInpage...............................................................................................................................23 Figure17:MyCorridorfirstnewsletter.............................................................................................................................24 Figure18:MyCorridorfirstworkshopagenda...............................................................................................................29 Figure19:FrontandbackoftheMyCorridorsecondworkshopagenda................................................................30

ListoftablesTable1:StakeholderstargetedinMyCorridor.................................................................................................................5 Table2:MyCorridorlistofdeliverablesunderWP8......................................................................................................6 Table3:MyCorridorKPIsforthethreeyearsproject....................................................................................................8 Table4:MyCorridorKPIsstatusforthefirstyear...........................................................................................................8 Table5:MyCorridorKPIsstatusforthesecondyear.....................................................................................................9 Table6:Listofeventswheretheprojectwaspresentedin2017.............................................................................31 Table7:Listofeventswheretheprojectwaspresentedin2018.............................................................................31 Table8:Provisionallistofeventswheretheprojectmaybepresentedin2019.................................................32


Abbreviations

Abbreviations MeaningAPI ApplicationProgrammingInterfaceDSA DisseminationStrategyandActionsEU EuropeanCommissionINEA InnovationandNetworkEuropeanAgencyITS IntelligentTransportSystem(s)KPI KeyPerformanceIndicatorOA OpenAccessMaaS MobilityasaServiceSME SmallMediumEnterpriseTL TaskLeaderTM2.0 TrafficManagement(Platform)WP WorkPackageWPL WorkPackageLeader


ExecutiveSummary

ThisDeliverableD8.3“DisseminationStrategyandActions(2)”(DSA)servesasanupdateddescriptivedocumentoutlining theoverall projectdissemination strategy, associated actions and related results.ThisnewversionoftheDSAexplainstheactionsthathavealreadybeenundertakentowardsthetargetaudiences for the project, it also details the communication channels and tools used, as wellcontributionsreceivedfromthepartners.

Deliverables and activities included in theMyCorridor DisseminationWork Package (WP8) are alsolistedinthisdocument.WhiletheobjectiveofthedeliverablesperseistodisseminatethefindingsandactivitiesofallWPsthroughouttheMyCorridorprojectcycle,theobjectiveoftheDSAistodefinehow,whenandwhydisseminationhavebeenandwillbeachievedandtoreportalsotheachievedoutcomesaccordingtotheplanset.

The first version of DSAwas delivered at M6 (November 2017) and its update corresponds to thisversionatM18(November2018),whilstitwillbefurtherupdatedatM30(October2019).

ThedocumenthighlightstheresultsachievedbytheprojectunderWP8:inthepastmonths,MyCorridorwaswellpresentedanddisseminated,thankstotheactivesupportandparticipationofallpartners,inseveralinternationaleventsandthiswasofhighrelevancetoenlargethenetworkofstakeholderstheprojectaimsatengaging.ThissameobjectivewasalsoachievedthankstotheorganisationoftwoPan-europeanworkshops.Inparticular,duringthesecondandmostrecentworkshop,thefirstpublicdemoof theMyCorridorappwas launched.Finally, theconstantuseofsocialmedia(TwitterandLinkedIn)helpedalottheMyCorridorprojectinattractingnewfollowers(175atthemomentofthepreparationofthisdocument).

Asofthecontentsofthisdocument,moreinspecific:

Chapter1 isageneraloverviewoftheWP8anditsobjectives,focusingonrolesandresponsabilities;keymessages;theaudiencetheWP8aimsattargetingthroughitsspecificactions;aquickoverviewonthedeliverablesforeseen;KPIs.

Chapter2 isrelatedtothevisualidentityoftheproject,mainlythelogo),andthedisseminationtoolsusedtoexternallycommunicatesuchanidentity:projectwebsite,flyer,brochure,roll-up,templateandpresentation,projectvideo,images,newsletter,pressreleasesandsocialmedia.

Chapter3isfocusedontheactionsexternallycarriedouttoinvolvethestakeholdersMyCorridoraimsattargeting:collaborationwithotherrelevantMaaSprojects;participationinandorganisationofeventsandworkshops;submissionofpapers;UserForum.

Chapter4isrelatedtotheOpenAccessstrategythatMyCorridorisimplementingtobecompliantwithEUdirectivesonthis.

Chapter5isrelatedtothePrivacyPolicyandthewaytheprojectaddressedit.

Chapter6isfortheobligatorydisclaimerusedinMyCorridorofficialdocumentsandpublications.

Chapter7offersashortoverviewofthenextstepsandactionstobeundertakenunderWP8.


1. Introduction

1.1 Purposeofthedocument

ThisdocumentistheupdatedoftheD8.2“DisseminationStrategyandActions”andreportsonthefirstresultsachievedthankstothedisseminationandcommunicationactionsundertakenunderWP8oftheMyCorridorprojectuptoM18(November2018).

1.2 Intendedaudience

Mainaudienceof thisdocumentare theprojectpartners,andat thesametimethedocumentwillbemadepubliclyavailableontheprojectwebsite,underthesection“ProjectLibrary”.

1.3 Interrelations

Disseminationisacross-cuttingactivity,takingandprovidingfeedbackfromallactivitiesoftheproject.Dissemination lead created a draft dissemination strategy and actions, which was in the next steprevisedwiththecoordinatorandotherpartners.Eachprojectpartnerhasatasktobeactivelyinvolvedindisseminatingprojectresultsusingtheprovidedtools.Nevertheless,allpublicactivitiesneedtobeinthefirstplaceplannedandcoordinatedwiththedisseminationlead.

2 Disseminationstrategy

2.1 MyCorridorgeneralanddisseminationobjectives

TheaimoftheMyCorridorprojectistocreatetheconditionsforsustainabletraveloccurringbetweendifferent countries and to connect urban and interurban areas. The central idea is to develop aninnovativeplatform(basedonITSandISTtechnology)andnovelbusinessschemesandrolesthatwillfacilitate “Mobility as a Service” (MaaS) and the inter-modal shift, providing seamless personalisedtravellingforpassengerscrossingborders.

MyCorridorintendsspecificallytoenableaparadigmshiftforcarusers,bydrivingthe“vehicleworld”towardsMaaS starting from the deployment of the TM2.0 concept (http://tm20.org/), setting as thestartingpointthosemobilityservicesrelatedtotheinteractivetrafficmanagementvisionofthe“vehicleworld”.

AfirstsetofkeywordsrelatedtotheprojectwasidentifiedinD8.2andthiswillbefurtherexpandedinorder tocovernewdevelopments.Keywordswillcontinue tobeused inourdisseminationmaterialsand to help us with creating content and social media communications (i.e. Twitter hashtags). AnupdatedlistofkeywordscanbefoundinAnnex1.

The concrete outcome ofMyCorridorwill be a technological and business solution forMobility as aService(MaaS)thatwouldsuccessfully:

• integrateavarietyofmobilityandothertypesofservicesintoamultimodalserviceplatform;• integratepublicandprivatetransportmeans;


• respondto thevarious issuesof interoperabilityandopendatasharing thatare inherent in theMaaSconcept;

• and create a new business model and integrated platform that can be tested throughinterconnectedpilotsacrossEuropeancorridors.

AllMyCorridordisseminationactivitiesso farcarriedoutaimedtoraiseawarenessof theproject (itsaimsandactivities)amongrelevantstakeholdersaswellasendusers.

Theproject’sspecificdisseminationobjectivesarethefollowing:

• disseminatekeyprojectdevelopmentstoexternalactorsandkeystakeholders;• implementandupdatetheproject’sonlinepresence;• developrelevantdisseminationmaterialtoensurecontinuousoutreachoftheprojectoutcomes,

aswellastransferofknowledge;• organisekeyprojectevents(i.e.workshops)andensurecooperationwiththemaininternational

forums,aswellasliaisewithrelatedprojectsandinitiatives;• developanexploitationplan.

TheMyCorridorprojectinvolves17partners:UNEW,CERTH,OSBORNECLARKE,WINGSICT,SWARCOMIZAR,SWARCOHELLAS,CHAPS,HACON,MAPTM,VIVAWALLET,AMCOABEE,TOMTOM,RSM,TTS,UPAT,IRUProjectsandSRFG.

2.2 Rolesandresponsibilities

AsWP8leader,IRUProjectsisresponsibletodelivertheformalstructureandprocessesthatcanfurtherenableaneffectivecommunicationanddisseminationofallknowledgegatheredduringtheprojectaswellastheoutputsitproducesduringitslifetime.

TTS and VivaWallet are directly involved in WP8 and responsible respectively for task A8.1“Dissemination plans andactions” and A8.3 “Exploitation Plans”. However, in order tomaximize theproject’soutput,allprojectpartners,inparticularWorkPackageLeaders(WPL)andTaskLeaders(TL),areconstantlyaskedtocontributetotheimplementationofallDSArelatedactivities.Continuousinputfromallpartnersisthereforerequiredthroughouttheentireprojectperiod.

Projectpartnershavebeen invited toplanand implementconcretecommunicationactivities throughtheirorganisation: tomakesure theproject logoandanews-itemfigureson theirwebsite, that theirorganisationisengagedonsocialmediawiththeproject,thattheydistributeprojectflyers,contributewitheitherwrittenarticlesorideasforcontentforthewebsite,andprovideeventinformation.

Allpartnersreporttheirproject-relatedcommunicationactivities in the filecreated fordisseminationreporting (DisseminationLog) availableon theproject intranet, including informationon events theyattendedandthosetheyareplanningtoattend.

2.3 Keymessages

MyCorridorhasstartedtodefinekeymessages,focusingontheneedto:

• explaintheobjectivesoftheproject(stage1);• keepaudiencesinformedonprojectdevelopments(stage2);


• promotepreliminaryandfinaloutcomesandresults(stage3).

The first MyCorridor project key messages were elaborated by WP8 in close cooperation with theprojectcoordinatorandwith thesupportof task leaderswhohelped tounderline themainaspectofeachtaskoftheproject.

A firstkeymessage,asloganactually,waselaborated for theproject flyer: “MyCorridor…better trips,better life!”,aimedat including ina fewwords thenewconceptof travelling thanks toMaaSand thegeneralaimofimprovingqualityoflifethroughMaaSandanewapproachtotravelling.

Figure1:KeymessagesinMyCorridorFlyer.

FurtherkeymessageswereelaboratedforthefirstversionoftheprojectbrochureduedeliveredinMay2018: the brochure section “What’s behind MyCorridor” explains the whole project through shortmessagesfocusingonthemainandmostinnovativeofMyCorridor.


Figure2:KeymessagesinMyCorridorbrochure.

2.4 Targetaudience

MyCorridordisseminationactivitiesaretargetingspecificstakeholdercategoriesaswellasenduserstoraiseawarenessabouttheprojectanditsbenefits.ThemaintargetgroupsofMyCorridordisseminationactivities:

Table1:StakeholderstargetedinMyCorridor.

Privatesectoractors Publicsectoractors Endusers Media

Industry(trafficmanagement,transporters,taxicompanies);

publicauthorities travellersofallcategories

onlinesectormagazines

researchcentresandcommunities;

municipalities/cities

generalpublic scientific/technologicalreviews

serviceproviders(mobility,infomobility,e-ticketing,e-payment,aggregators)

citizens

E-ticketingande-paymentserviceproviders

MaaSaggregatorsandlocalnodes


Privatesectoractors Publicsectoractors Endusers Media

InterestGroups(e.g.MOBiNETServiceProviderCommunity,MaaSAlliance)

Inadditiontomoregeneraldisseminationandcommunicationactivitiesthatwillbedescribedfurtheron in thisdeliverable, twomainactivitieswere carriedout inorder to address the abovementionedcategoriesofstakeholders:WorkshopsandUserForum.

2.5 Disseminationdeliverables

Theprojecthasninedeliverablesassociatedwithdissemination.Thefirstdeliverablewasthecreationofavisualidentity(brand)fortheproject,followedbytheprojectwebsite,adisseminationstrategyandspecific tools such as the project leaflet. Some deliverables, such as the current report, have variousversionsastheyaretobeupdatedafteracertaintime-frame.Hereisalistofthedeliverables,detailingthetypeandduedateforeach.

Table2:MyCorridorlistofdeliverablesunderWP8.ID Deliverabletitle Type Level Duedate Status

D8.1 ProjectLogoandWebsite

Websites,patentsfiling,etc.

Public M4(September2017)

delivered

D8.2D8.3D8.4

DisseminationStrategyandActions(3deliverables)

Report(3reportversions/updates)

Public M6,M18andM30(November2017,November2018andNovember2019)

D8.2delivered-D8.3thisdocument

D8.5 ProjectLeaflet Websites,patentsfiling,etc.

Public M6(November2017)

delivered

D8.6-D8.7

Projectbrochure(2deliverables/versions)


Public M12andM24(May2018andMay2019)

D8.6delivered

D8.8 Projectvideo


Public M30(November2019)

Delivered

D8.1 ReportonactivitiesofliaisonwithMaaSAlliance

Report Public M36(May2019(


ID Deliverabletitle Type Level Duedate Status

ProjectRollup Websites,patentsfiling

Public M8(January2018)

Delivered

TheMyCorridor roll upwasnot included in theWP8deliverables listed anddescribed in theprojectplan.However,WP8inagreementwiththeprojectcoordinator,agreedontheimportanceofhavingafurther dissemination tool to be used duringMyCorridor participation in events and for workshopsorganisedbytheprojectitself.

All thepublicDeliverablesmentioned in the tableabove arepublishedon thewebsite of theproject,under the section titledProject Library(under theAboutmenu item).As regardsWP8, the followingpublicdeliverablesarealreadyavailable:• Leaflet;• video;• brochure.

2.6 MonitoringandSuccesscriteria

TheWP8leaderisconstantlymonitoringdisseminationandcommunicationactivitiesinordertokeeptheprojectontrackandreachthedisseminationobjectives.AllpartnersareremindedregularlybytheWP8leadertoperiodicallyinformabouttheirrecent/latestdisseminationandcommunicationactivitiesin the framework of the project. For this purpose, a specific template titled “Dissemination Log”(availableon theproject file sharingplatformTREVI)was created.The log serves theWP8 leader tocollecttheactivitieswherepartnerspromotetheprojectandtheirimpact.Inaddition,thelogcollectsdisseminationmaterialandrelateddissemination,articlesandscientificpapers.InformationwhichmaybefoundintheDisseminationlogisthefollowing:

• organisationofaconference,exhibitionorworkshopwheretheprojectispresented;• writingordisseminationofawrittenPressreleaseontheproject;• non-scientificandnon-peer-reviewedpublication(popularisedpublication);• creationand/ordistributionofprintedmaterialsuchasflyersandbrochures;• organisationofatrainingactivitywheretheprojectispresented;• anySocialMediaactivity(Tweets,LinkedInposts,FBposts,etc.);• mentionoftheprojectonthepartnersWebsite,eitherinstaticordynamiccontent(suchasblog,

article,etc.);• organisationofacommunicationcampaign,orparticipationinaTVorradioemission(e.g.Radio,

TV);• participationinanyeventrelevantfortheProjectConference.Thelogalsoasksforthe“estimatednumberofpersonsreached”,inthecontextofalldisseminationandcommunication activities, in each of the following target audience categories: Scientific Community(Higher Education, Research), Industry, Civil Society, General Public, PolicyMakers, Media, Investor,other.Thereisalsoadescriptivecategorywherepartnerscangivedetailsoftheactivityanddescribetheimpactachieved(inquantitativeorqualitativeterms).


ThisinformationiscrucialevidencefromallpartnerstotheninformtheContinuousReporting,PeriodicReporting and Final Reportingwithin theMyCorridor projectmanagement function of the EuropeanCommission’sParticipantPortal.KeyPerformanceIndicators-KPIs

ThemonitoringofoverallDisseminationmilestones,alsothroughtheDisseminationLog,isrelevanttoensuretheachievementoftheKeyPerformanceIndicators-KPIsforeseenbytheproject.

The following table lists all the key performance indicators for each activity for the whole projectduration:

Table3:MyCorridorKPIsforthethreeyearsproject.

1stYear 2ndYear 3rdYearleaflet,brochureandposterprintedingoodqualityandwebsitefunctioning

atleast3publicationsinjournalsand5projectpapersinConferences

atleast6publicationsinjournalsand12projectpapersinConferences

InterestGroupencompassingallkeystakeholderrepresentativesandwith20(byMonth6)and40(byMonth12)externalmembers.

draftexploitationagreementavailable.DetailedexploitationplansforatleasthalfoftheMyCorridorend-products/services

projectwebsitewithatleast150visitspermonth

projectwebsitewithatleast100visitseverymonth.

viableexploitationplansforallMyCorridormainproducts

realisationofthesecondprojectworkshop

realisationofthethirdprojectworkshop

Thetablebelowshowsthestatusforthe1styearKPIs:

Table4:MyCorridorKPIsstatusforthefirstyear.1stYear Status

Leaflet,brochureandposterprintedingoodqualityandwebsitefunctioning

Thewebsitewasdeliveredandisbeingconstantlyupdatedwithnewcontentssincetheverybeginningoftheproject.Severalsectionsoftheprojectwebsitewereupdatedaccordingtotheprojectprogresses:news,library,pilotsandinterviewsofkeyprojectpartners.Theprojectvideowasuploadedtothewebsite.Theleafletwasrealised,distributedamongprojectpartnersaswellasprintedingoodqualityanddistributedtoevents.Theprojectroll-upwasrealisedandprintedinonecopy,usedbyeachprojectpartneraccordingtoneeds.TherollupwasupdatedwithamorerelevantimageandreprintedinOctober2018.

UserForumencompassingallkeystakeholderrepresentativesandwith20(byMonth6)and

TheUserForumwassetup.ByNovember2018theMyCorridorUserForumincludesmorethan180stakeholders,rangingfrom


1stYear Status40(byMonth12)externalmembers.

transportandmobilityserviceproviders,authorities,researchorganisationsandvariousassociations.

Thetablebelowshowsthestatusforthe2ndyearKPIs:

Table5:MyCorridorKPIsstatusforthesecondyear.

2ndYear StatusAtleast3publicationsinjournalsand5projectpapersinConferences(endof2°year)

Atthemomentofthepreparationofthisdocument,theMyCorridorprojectisenteringitsmainphaseofdevelopmentwhilethepilotimplementationwillonlystartin2019.Therefore,endof2018/beginning2019willbethemostfruitfulmomentforpublicationsandpapers.Sofar,fourpaperswerepresented.

Draftexploitationagreementavailable.DetailedexploitationplansforatleasthalfoftheMyCorridorend-products/services(endof2°year)

Atthemomentofthepreparationofthisdocument,theMyCorridorprojectisenteringitsmainphaseofdevelopmentwhilethepilotimplementationwillonlystartin2019.Therefore,endof2018/beginning2019willbethemostappropriatemomentfordraftingtheexploitationagreementandplans.

Projectwebsitewithatleast100visitseverymonth

Achieved,withconstantgrowth.

Realisationofthesecondprojectworkshop ThesecondprojectworkshopwasorganisedandheldinRomeonthe16thofNovember2018.

3 Visualidentityanddisseminationtools

3.1 Logoandvisualidentity

Thevisualidentityoftheproject,definedbyIRUProjects,wasinspiredbyasetofkeywords:corridor,connection, location, innovation, travel and road. The logo has positive and fresh colours that wouldreflect the innovativeaspect (orange)andthesustainabilityaspectof theproject (green).The logo iscentredontheword“corridor”andincorporatesthepathelement,whichisreflectingbothroadandrailtransport.


Figure3:MyCorridorprojectlogo.

The logowasaddedtoanyofficialdocumentrelated toMyCorridor(powerpoint,deliverableetc.), toanydisseminationandpromotionalmaterial,andwherepossibletothewebsitesoftheProjectpartners.

ItwasdecidedtousetheMicrosoftOfficefontCambriaininallcommunicationmaterials,(Cambria22forheadingtextandCambria11forplaintext).

3.2 Projectwebsite

TheMyCorridorwebsite,accessibleathttp://www.mycorridor.eu, isthemaincommunicationtoolfortheproject.Itistheonline“face”oftheprojectandincludesallrelevantinformation,bothforexternalstakeholders and internal (Consortium). The website runs on the WordPress content managementplatformtoenablesimpleruploading,publishingandmanagementofcontent.

Figure4:MyCorridorprojectwebsite.

ThevisualconceptforthewebsiteandthedesignoftheinformationwasdefinedbyIRUProjects,alsoresponsible forwebsite creation, hosting, designmaintenance andmanagement,with the support ofTTS Italia.Thedesignof the template and the visual elementswasoutsourced to an external serviceprovider.


Thewebsitewas designed to be user friendly and intuitive. It is conceived to be a “live laboratory”alwaysunderprogressandupdating.

Sinceitslaunch,thebasicstructureofthewebsitehasnotbeenmodifiedandthesectionsremainedthesame.However,severalimprovementshavebeenintroduced:

• About:Providesbasic informationabout theproject inaway that iseasy toreadandgivesacontexttoreaderswhomaynotbeveryfamiliarwiththeproject.TheAboutpagewasupdatedwith a new image, better representing the whole concept of the MyCorridor project and itsobjectives(Session“TheProject”).

o Project Library: this iswhere all the public deliverables and presentations from theprojectworkshopsareuploaded.Tobeusedforeasyreferenceforprojectpartnersbutalsousefultootherswhowishtoknowmoreaboutconcreteresultsoftheproject.

o Indexofpublications:accordingtotheMyCorridorOpenAccessstrategy,thisiswereallpublicdeliverablesaremadeavailable.

o Photogallery:thepicturesoftheeventsorganisedbytheprojectandwheretheprojectparticipatesarestoredhere.

• Pilots:Liststhepilotsthatareplanned,theirlocationandprovidesamapofthecorridors.ThissectionwasrecentlyupdatedaccordingtotheprogressesmadebytheprojectandalsowithnewimagesbetterexplainingtheprojectliaisonswiththeMaaSAlliance.

• Partners: Contains the logos andorganisationnamesof all theprojectpartners. Each logo isclickableandlinkedtothatpartner’swebsite.

• News:Mainlycontainsinformationabouttheprojectprogresses, interviewofprojectpartnersas well as initiative, and participation in European events. Additionally, articles related torelevanttopicsarereported.ThissectionalsocontainsacolumnwhereaTwitterfeedappears.Sofar,11newswerepublishedunderthissection.

• Events:Containsinformationonupcomingevents,bothinternalandexternal.

• Contact: provides contact information through a contact form sent to the DisseminationManager’semail.

After itsrelease, theprojectvideowaspostedon theprojectwebsite to increasevisualisationandtoguaranteethewidestdissemination.

Finally,thewebsitewasupdatedaccordingtotherecentEUregulationsonprivacydatamanagementandcookies.

TheMyCorridorprojectwebsiteisoneofthekeychannelsforinternalandexternalcommunicationandwhere all disseminationmaterials will be published. The website is developed underWP8 andwillmainly involves IRU Projects and TTS Italia. However, especially as regards the public contents, thesupportofallprojectpartnerscontinuestoberequired.

The website traffic is monitored using Google Analytics and a specialised dashboard which helpsassessingthekeyindicatorsfortheproject:


Figure5:RecentMyCorridorwebsiteanalytics.

3.3 Projectflyerandbrochure

TheprojectflyerwasdueatM6.Asthefirstprinteddisseminationtooltheprojectflyerofferedquiteaconcise yet relevant information on the project, its objectives, and partners involved, timelines andexpectedoutcomes.Theprojectflyerprovidesthefollowinginformation:

• projectconceptexplainedthroughanadhocimageandmotto;• theobjectivesandinnovativeaspectsoftheproject;• afocusonpilots;• afocusonexpectedresults;• factandfiguresoftheproject;• projectconsortiumlogos;• projectcoordinator’scontacts;• socialmedialogoandaddress.


Figure6:FrontandbackofMyCorridorflyer.

Theproject flyer is availableon theproject library sectionof theweb site.The flyerwas sent to thepartners and the project management team for comments and inputs.When finalised, the flyer wascirculatedtotheconsortiumandmadeavailableontheTREVIcommonspace,sothatpartnerscanopenitandprintit,distributeitatmeetingsandevents,orsenditasapdfdocumenttotheirnetworks.

The project brochure, due at M12 and with an update foreseen at M24, is thought as of as a moredetailed tool tobedistributed amongexternal stakeholders. It describes theproject and itsdifferentaspectsmoreindetails,focussingoninnovationandprogressesmade.ThefirstversionofthebrochurewasstructuredonsixfoldingpageswithA5formatasfollows:


• page1:anadhocimagedescribingthemainprojectconcept,alongwiththeprojectmotto;• page2:“What’sbehindMyCorridor”,focusingonprojectobjectives;• page3:“What’snewinMyCorridor”,focusingontheinnovativeaspectsoftheproject;• page4:“WhereisMyCorridortoday”,tellingabouttheprojectprogressesandmainresultssofar

reached;• page5:“MyCorridorpilots”betterexplaintheprojectspilotsandthelinkwiththeMaaSAlliance

anduseoftheMaaSAPI;• page6:projectfactsandfigures,partners’ logos,coordinator’scontacts,onlineandsocialmedia

contacts.

Figure7:FrontandbackofMyCorridorbrochure.

Accordingtoprojectdevelopment,thisstructureandrelatedcontentswillvaryonthesecondversionofthebrochure.ThedigitalversionofthebrochureisavailableontheprojectwebsiteundertheProjectLibrary section. The brochure was sent to the partners and project coordinator for comments andinputs.Whenfinalised,thebrochurewascirculatedtotheconsortiumandmadeavailableontheTREVI


commonspace,sothatpartnerscanopenitandprintit,distributeitatmeetingsandevents,orsenditasapdfdocumenttotheirnetworks.

OntheoccasionoftheworkshopinRomeinNovember2018,acertainamountofcopieswereprintedtoensurethatthecoreinformationwaswidelyspreadtostakeholdersandparticipants.

3.4 Projectroll-up

The preparation of a project roll-up is not explicitly listed under theWP8 actions. However, it is animportant tool to further define the visual identity of the project and properly capture audienceattentionwhenparticipating at events. The project roll-up is especially usedduring theMyCorridorworkshops, like those alreadyheld inLondonandRome. There are twoversionsof the roll-up, bothreproducingthevisualidentityalreadydevelopedunderWP8andarestructuredasfollow:• adhocimageexplainingtheprojectconceptalongwiththeprojectlogoandmotto;• factandfigures• oftheproject;• projectconsortiumlogos;• projectcoordinator’scontacts;• socialmedialogoandaddress.


Figure8:FirstversionofMyCorridorrollup.Asecond,newerversionoftheprojectroll-upwaspreparedfortheMyCorridorworkshopinRome:itcontains an updated project image better explaining theMaaS concept applied toMyCorridor and itespeciallyaddressserviceproviders,themaintargetofthissecondworkshop.


Figure9:SecondversionofMyCorridorrollup.


3.5 PowerPointtemplateandProjectpresentation

AtemplatewithbrandingelementsoftheprojectwasdevelopedbyIRUProjects.Theobjectiveofthistemplate is toallowpartners toplace theircontentaneasilyrecognisable templateandassurevisualconsistencyformeetings,workshopsandevents.

Figure10:MyCorridorPowerPointtemplate.

Alongwiththisprojecttemplate,underWP8,aMyCorridorgeneralpresentationwaspreparedinordertohelppartners’explainingtheprojectwhenattendingrelevantevent.Thegeneralpresentationcoverstopicssuchas:thechallengeoftheprojectandthegapitfills,MaaSconcept,Projectpartners,focusandstartingpoint,mobilityserviceswewilllookinto,mobilitytokensconcept,businesslogic,thepilotandits“corridors”,innovationandimpact,projectnetworkandstakeholders,etc.Thetemplateandtheprojectpresentationhavebeenusedatvariousevents,helpingtheprojecttoberecognisableandpresentacoherentimage.Theprojectpresentationisavailableontheprojectwebsite,underthesection“ProjectLibrary”.

3.6 Projectvideos

IRUProjects,withthesupportofTTSItalia,willproducetwodifferentvideosduringtheprojectlifetime.A first video was already produced and delivered in January 2018. Even if this first video was notexplicitlylistedamongtheprojectdeliverables,WP8,inagreementwiththeprojectmanagementteam,decidedthatitwasimportanttoaddsinceanearlystageoftheprojectthisvisualtoolfordissemination,abletoresumetheprojectscopeinaquickandfunnyway.

The firstvideo isshortanimationlasting2.24min.explaining theMyCorridorprojectand itsconcept.The animation serves as an illustration ofwhat the project is about in a simple and straightforwardmanner,throughastory:

“PanosandMariaareamiddle-agedcouple,livinginGreece.Astheyareculturelovers,theyaimtoattendthe“Salzburgfestival”thatwilltakeplaceinJuly-Augustthissummer.Andontheirwaythere,theydecidetovisitalsoRome.Duetothecrisis,butalsobeingenvironmentalconscious,theyhaveabandonedtheircarandtrytoplan,bookandrealizethewholetripusingtheMaaSconcept,i.e.multimodalPTchainsandlocalcar/bikepooling/sharingservices.


Without My Corridor, they need to visit at least 12 websites; namely http://www.trainose.gr/,https://tickets.trainose.gr/dromologia/andhttp://www.patrasinfo.comtocheckthetimetablesandtheconnection of train and bus from Athens to Patra, www.greekferries.gr for Patra to Ancona ferries,http://www.raileurope-world.com/tocheckthetimetablesandtheavailabilityofthetrainfromAnconatoRome, www.trainline.eu/ for taking the train from Rome to Salzburg,http://www.carsharing.roma.it/it/tariffe.html to book the RSM car sharing service in Rome andhttp://www.fahre-emil.at/tobooktheEMILcarsharingserviceinSalzburgandwww.viva.grtotaketheflightfromSalzburgbacktoAthens.

Wedidourselvesthecalculation,resultinginatotalofapproximately2.5hourstoplan/bookthetrip(andinsomebranchesofthetrip,e-ticketingisnotavailable),aswellasatotalcostfrom320€to430€.WithMyCorridor,they’llbeabletoperformthewholeplanning,bookingandticketingfunction(andlateralsobesupported inrouting/re-routing throughTomTomservices)byvisiting justonesite (thenewviva.gr-withroamingconnectionsEuropewide)injustlessthan15minutesandapotentialoverallpricereductionofatleast20%throughmasssaleseffectandtheuseoftokens.”

Figure11:MyCorridorprojectvideoavailableonthewebsitehomepage.

Theprojectvideowasplacedon theMyCorridorwebsiteaswellasonYoutubeat the following link:https://www.youtube.com/watch?v=gEwbNks3RYs&t=7s

At theendof theproject,byM30,asecondvideowillbeproduced,showcasingMyCorridoractivitiesand results: progress of piloting activity, participation at events, short interviews, opinions collectedfromstakeholderandendusers.

3.7 Projectimages

IRU Projects will collect from both partners and from authorised online platforms/sources a set ofimages that will be used by the MyCorridor Consortium in a standardised way during projectpresentationsatexternalevents.IRUProjectshasalreadycollectedsomeimagesfromtheimagebank


Shutterstock.These imageshavebeenputon internalprojectdocumentsharingplatform(TREVI) forpartnerstouseintheircommunicationmaterialifneeded.Images associated to the project should represent one or more the following concepts: intermodaltransport,carsharing,travellersanduseofapps,personalisedtravel,inter-countrytravel,etc.

3.8 SocialMedia

TheMyCorridorprojectchoseTwitterasmainanduniquesocialmediatooltobeusedfortheprojectdissemination.Twitter,duetoitscharacteristics,allowsquick,freshandimmediateinteractionwiththeaudiencewhoisinformedonprojectprogressalmostinrealtime.MyCorridorTwitteraccountisavailable@MyCorridorandisusedto:• sharerelevantinformation/newsonMyCorridor;• informaudiencesabouttheparticipationtorelevantevents;• sharepictures/imagesrelatedtoMyCorridor;• retweetinformation/newsfromotherrelevantprojects/accounts.

Figure12:MyCorridorTwitteraccount.

ThefollowinggeneralguidelineswerespreadamongMyCorridorpartnerstosupportthemonthecorrectuseofthissocialchannel:

• tweetsshouldbekeptbetween100and140characters;• theuseofpicturesisencouragedasithelpsretweets;• conversations/contactswithMyCorridorfollowerareencouraged;• tweetsfromotherrelevantprojects/accountshouldbeshared;• INEAmaybetagged:@INEA;• one or more of the following tags should be used (according to the contents):

#MyCorridorUsecases;#MyCorridorFocusGroup;#MobilityTokens;#MyCorridorPilots


(#MyCorridorinItaly, #MyCorridorGreece, etc.); #MyCorridorBusinessModels;#MyCorridorMobilityServices.

ATwitterfeedisalsoavailableontheprojectwebsite.

Figure13:MyCorridornewsfeedonitstwitteraccount. MyCorridor counts 175 followers on Twitter at the moment of the preparation of this documentincluding:

• ITSexperts;• ITScompanies;• TransportandMobilityEUAssociations;• Accountsforrelevanttransportevents;• EUMaaSprojects.

The images below show the gender, interest, country and region repartition of the MyCorridorfollowers:


Figure14:Gender,interest,countryandregionrepartitionoftheMyCorridorTwitterfollowers.


Finally,hereisanimagereportingtheMyCorridorTwitterstatisticsaccordingtothemonthofNovember2018:

Figure15:MyCorridorTwitterstatisticsaccordingtothemonthofNovember2018.

TheMyCorridorprojectalsolaunchedaLinkedInprofilethatreflectsthesamecontentsastheprojectweb site and at the moment of the preparation of this document has 101 connections includingtransport service providers, universities, transport associations, research centres, private companies,mobilitystart-ups:

Figure16:MyCorridorLinkedInpage.

3.9 Projectnewsletterandpressreleases


Even if not explicitly listed among deliverables, the MyCorridor project will release at least threenewsletters during the project lifetime and in general when relevant results are achieved or theattentionhastobekepthighonrelevantprojectevents.

TheprojectnewslettermainlyreportsthecontentsoftheMyCorridorwebsiteand,accordingtothefirstnewsletterreleaseinFebruary2018,itiscomposedasfollows:

• Informationonprojectprogressesandresults;• Collaborationswithotherrelevantprojects;• Informationaboutrelevantupcomingevents.

ThenewslettertemplateisrealisedanddistributedtorelevantcontactsbyusingMailChimp.

Figure17:MyCorridorfirstnewsletter.

ThesecondMyCorridornewsletterwillbereleasedbeforetheendoftheDecember,possiblybythe10thofDecemberinordertoanticipatetheChristmasbreakandmissrecipients.Thenewsletterwillpartlyreflectthecontentsavailableonthewebsiteunderthesection“News”andwillalsoincludethecurrentstatusoftheMyCorridorplatformimplementationaswellasthe1stroundofpilotscoming.

MyCorridorwillreleaseatleast3pressreleases,preparedinEnglishandtranslatedtolocallanguagesby partners. Press releaseswill be released in correspondencewith relevantprojectmilestone or incollaborationwithotherMaaSprojectsaswellastheMaaSAlliance, inorder to informbothexternalstakeholdersandnationalmedia.

AfirstpressreleasewillbelaunchedwithinDecember2018incollaborationwiththeMaaSAllianceasan official announcement of all the EU project collaborating with the Alliance and working on theimplementationoftheMaaSconceptandendorsingtheMaaSAPI.

All project partners will support the identification of themost suitable local-national-regional presschannelsintheircountryforMyCorridor.

4 Engagingwithprojectstakeholdersandaudiences


Toensureaneffectivedisseminationandstakeholders’dialoguetheMyCorridorprojectfocusesonfourrelevantcommunicationanddisseminationactions:

• creationandmaintenanceofaspecificprojectUserForum;• collaborationwithrelevantMaaSprojects;• dissemination of the project in the research community (through publications and presenting

papersatresearch/scientificconferences);• eventorganisationandparticipation;• cooperationwithTM2.0platform.

Abriefdescriptionfollowsofactionstobetakenandchannelstobeused.

4.1 ProjectUserForum

OneofthemainstrategyelaboratedundertheMyCorridorprojectfortheengagementofstakeholdersisthe creationof theUserForum.Theproject keepsup-to-date theUserForum, composedby InterestGroups, which now counts 180 entries, from transport and related service providers, authorities,research organisations and other project partners.TheUser Forum also represents the basis for theMyCorridordatabase of contacts. These contacts are informed of the project and are also given thepossibilitytofollowtheprojectbysubscribingtotheprojectnewsletter.

Asanticipatedinthesection2.4ofthisdocument,themainstakeholders’categoriesofinterestfortheMyCorridorprojectare:

• industry;• researchcommunitiesandcentres;• serviceproviders;• e-ticketingande-paymentserviceproviders;• MaaSaggregatorsandlocalnodes;• InterestGroups• authorities/municipalities;• alltravellers.

WP8,aswellasthewholeconsortium,hasselectedandstillwillcarefullyselectforthewholeprojectduration a limited number of contacts of persons belonging to organisations above mentionedcategoriesofaudiences.Theprojectengageswiththesepersonsdirectlybyaskingthemtofillinsurveysontheproject,giveusfeedbackontheprojectdisseminationmaterial,interactonsocialmedia,suggestcontentforthewebsiteornewsletter,speakatorattendprojectworkshops,etc.

Foreachcategory,a limitednumberofactors is involved,5or6atmaximum, inorder toestablishaconcreteandfruitfuldialogueforthewholeprojectlifetime.ThefinalaimistocreateandconsolidateanactiveMyCorridorcommunity.

4.2 CollaborationwithMaaSprojects

MyCorridor established since the very beginning a collaborationwith other relevantH2020 projectswhichsharecommonobjectivesand/orconcepts,mainlytheMaaSone.


Thecollaborationwasespeciallysetwiththetwofollowingprojects:

• IMove-www.imove-project.eu;• MaaS4EU-www.maas4eu.eu.

More in details, direct contact has already been establishedwith IMove andMaaS4EU and a propercollaborationwasdefined,basedoncommonpressreleases,clustermeetingsonrelevantandcommontopicsandknowledgeexchange.Periodicalcallconferencesandfacetofacemeetingareproperlyorganisedbetweenthethreeprojectcoordinators,alsoinvolvingrelevantpartnersoftheconsortiumwhenneeded.Sincethebeginningoftheprojects,twoclustermeetingwereorganised:• 6thFebruary2018,inLondon;• 15thNovember2018,inRome.

BothclustermeetingswereorganisedadaybeforetheMyCorridorPan-Europeanworkshopinordertoensureandmaximisesynergies,andwiththeaimtodefineastateoftheartofthecooperationandtodecidethenextsteps.At the first cluster meeting the project partners agreed to align communication and disseminationactivitiesandexplorethepotentialcooperationonotherfields.TheclusterofMaaSprojectsfurthercontinuedthediscussionattheITSWorldcongressinCopenhagenon 19th of September 2018, where the projects presented an overview of advancements of theirdevelopmentsandpilotsdeployments.ThespeakersfromallthreeprojectsexploredthealignmentofMaaSdeploymentwiththeregulationsonmultimodalpassengerrights.

4.3 Scientific/Technicalpublicationsandpapers

MyCorridor will publish at least 9 papers on scientific/technical journals, divided as follows: 3publicationsduringthesecondyearoftheproject;6publicationsduringthethirdyearoftheproject.

Publications will focus on relevant project aspects and milestones and will also made available onMyCorridorwebsite.Allpublicationswillbemarkedupwiththefollowingtext:

“Thework presented in this paper is [partially/fully] supported by the EuropeanUnion's Horizon 2020researchand innovationprogram–projectMyCorridor: (GrantagreementNo723384)Theauthor(s) is(are) solely responsible for the content of this paper. It doesnot represent the opinionof theEuropeanCommunityandtheEuropeanCommunityisnotresponsibleforanyusethatmightbemadeofinformationcontainedtherein.”

EventhoughtheMyCorridorprojectisenteringnowitsmainphaseofdevelopmentrightnowandthepilot implementation will only start in 2019, the following papers have already been published inconferenceproceedingssupportedbyrelevantpresentations:

• “MyCorridor”attheTransportationResearchBoard2017,WashingtonDC,USA,January2018

• “TM2.0asanenablerofMaaSanditsemploymentinMyCorridor”attheITSWorldCongress,Copenhagen,Denmark,September2018byMAPtm/SwarcoMizar;


• “ThesymbiosisbetweenTrafficManagementandMobilityasaService”attheITSWorld

Congress,Copenhagen,Denmark,September2018byMAPtm;• “MobilityasaService(MaaS)inamultimodalEuropeancross-bordercorridor”8th

InternationalCongressonTransportationResearch,Thessaloniki,Greece,September2018byCERTH

4.4 Events(e.g.workshops,conferences,exhibitions)

TheMyCorridor project attended andwas involved in an activeway in several international events.Also,MyCorridororganisedtwoPan-europeanworkshops.Workshops1stworkshop–February2018The first European workshop (in a series of three) was organised on the 9th of February 2018 tointroduceMyCorridortoawideraudienceandapproachthechallengesofimplementingMaaSfromthelegal,governmentalandresearchperspectives.Morethan50stakeholdersattended.

Hostedby theUK-based legalpracticeOsborneClarkeLLP, oneof theprojectpartner, theworkshopopenedwithashortanimation illustrating theMyCorridorproject’sobjectives.The firstkeynotewasgivenbyChristopher Irwin,Memberof theEuropeanPassengers’Federation(EPF)Council.Mr. IrwinofferedaclearoverviewofMaaSandexplainedtheaddedvalueoftheproject.ChristopherIrwin,MemberoftheEuropeanPassengers’Federation(EPF)Council.OtherworkshopspeakersincludedIvoCré,DeputyDirectoratPOLISNetworkwholookedattheroleoflocalgovernmentsindevelopingMaaS,concludingthattheinvolvementoflocalauthoritiesisstillverylimited.He agreedwith theprevious speaker that there are risks indevelopingapurely commercialapproachtoMaaS.

JeremyGodleyandMarie-ClaireSmithfromOsborneClarkeLLP,summarisedthemainlegalissuesforMaaS stakeholders, such as market access, payment regulation, competition law, contractual issues,liability andpublicprocurement amongst others.Theyhighlighted the importanceofdataprotectionandprivacyforMyCorridorandMaaSingeneral,especiallyinviewoftheEUGeneralDataProtectionRegulation(GDPR)thatcameintoforcethisupcomingMay(2018).MyCorridortechnicalcoordinatorsfromtheHellenicInstituteofTransportofCentreforResearchandTechnology Hellas – (CERTH/HIT) outlined the project’s vision, objectives and implementationapproach.Theinteractivesessiontowardstheendoftheworkshopwasanexcellentwaytosurveytheparticipantsontheirviewsregardingneedsandpriorities,policy,marketandotherissuesrelevantto


theproject’ssuccess.ThesetofuniqueaudienceinsightsfromthesessioncanbeobtainedbymembersoftheMyCorridorInterestGroup.JointheInterestGroup.

RobertoPalacin,ProjectCoordinatorandSeniorResearcherattheUniversityofNewcastle,closedtheworkshopandexpressedhisoptimismabout the futureofmobility,withprojectssuchasMyCorridorpotentiallypavingthewayforabetter,easierandmoreinclusiveMaaS.

Theworkshopwascharacterisedbyaninteractivesessionaswellasapost-workshopon-linesurvey.The interactive session, moderated by CERTH/HIT, managed through Mentimeter tool(https://www.mentimeter.com/)addressedfourkeytopics,namelyMaaS&publicsector,MyCorridorUseCases,BusinessModelsandTowardsaEuro-Mobilityticket.

With the post-workshop on-line survey, participants were asked to evaluate the workshop overall.About20participantscompletedthepost-workshopon-linesurvey:theworkshopwasconsideredtobeusefulandparticipantsbelievetheMyCorridorprojectisontherightpathtowardsachievingitsgoalsandtowardscontributingtoMaaSvision.

MoredetailedoutcomesfromtheworkshoparedescribedinD1.1“MyCorridorUseCases”,availableintheprojectwebsiteunderthe“ProjectLibrary”.

TheproceedingsoftheworkshopareavailableontheMyCorridorwebsite,underthe“ProjectLibrary”.

Theworkshopwasorganisedandstructuredaccordingtothefollowingagenda:


Figure18:MyCorridorfirstworkshopagenda.

2ndworkshop–November2018

The 2ndMyCorridorworkshopwas held inRome on 16th of November and involvedmore than40participants from the industry (transport and mobility service providers), research, authorities andassociations.: Urbanand intercity transport service providers are facing an unprecedentedparadigmshift in the legal, social and technological normsguiding the transport industry, leading to a greateremphasis onmultimodal ‘Mobility asa Service’ (MaaS) conceptsand ‘one-stop-shop’mobile appandplatforms.TheeventfocusedonhowmobilityserviceproviderscanjointheMyCorridorMaaSplatform.Togetherwithexternalexpertstheworkshoptriedtoanswerhowshouldtransportserviceprovidersmakeuseofthelatesttechnologyandbusinessmodelsinordertoremaincompetitive?

TheWorkshop looked at the current social, business, legal, and technical environment forMaaS andprovide a sneakpeekatprogresson theEU-fundedandMaaS-enabledMyCorridorplatformwhich iscurrentlyunderdevelopment.

Workshopsessions includedtwomainkeynotespeakers:MyCorridorpartnerSWARCOpresentedtheroleofTrafficManagement(TM)2.0 inMaaSanditsevolution intoTM2.1;MyCorridorlegalpartnerOsborne Clarke discussed GDPR and other general legal implications and exploring a case ofcompetitionlaw(mergerofcar2goandDriveNow)thatmightresultinamorefavourableground(openAPIrequirement)forthedevelopmentofMaaSsolutions.


TheworkshopwastheoccasionforthefirstpublicdemoofMyCorridorMaaSapp,thatwillbetestedfirst internally (beginning of 2019) and later alsowith broader public (mid 2019), doing real travelbetweenGreece,Italy,Austria,Czechrep,GermanyandTheNetherlands.

Finally,theaudiencewasactivelyinvolvedintheInteractivesessionwithexpertsOktayTüretkenandPaul Grefen from the Department of Industrial Engineering & Innovation Sciences of TechnicalUniversity of Eindhoven using the business model radar approach to define the potential businessmodelofMyCorridorMaaSdefiningthevaluepropositionforvarioususers.

TheproceedingsoftheworkshopareavailableontheMyCorridorwebsite,underthe“ProjectLibrary”.

Theworkshopwasorganisedandstructuredaccordingtothefollowingagenda:

Figure19:FrontandbackoftheMyCorridorsecondworkshopagenda.

FocusGroups

AFocusGroupwithserviceproviders(internalandexternaltotheConsortium)wasconductedinRomeon12thofJuly2018,bySWARCOMIZARwiththeattendanceandsupportoftheServiceRegistrationTooldevelopmentteam(CERTH/ITI).ThewholeworkshopwasorganizedwithserviceproviderswithMyCorridorproject,ServiceRegistrationToolandbusinessmodellingpresentations.Thelatterinvolvesthebusinessmodelsforattractingserviceprovidersaswellasidentifyingtheaddedvalue(i.e.primaryvalue propositions) for services providers to become members of the MyCorridor community andbusinessMaaSplatform.

AdetaileddescriptionofthisfirstFocusGroupiscontainedinD6.1“Pilotsplansframeworkandtools”.Atleasttwofocusgroupswillbeorganisedbytheendof2018withtravellers(Greece)toinvestigatedesignissuesandprioritiesfortheMyCorridorplatform(mobileapplication)basedonthecurrent.


MyCorridor project partners have participated in several workshops, conferences, and exhibitionsrelatedtotheprojectissuesinordertoraiseawarenessabouttheprojectgoalsandresultsaswellastoestablishanetworkwithalwaysnewexternalstakeholderaswellassimilarEuropeanprojects.

IRU Projects collects inputs from thepartners about conferences and exhibitions to identify relevanteventsandcontinuouslycoordinatestheattendanceofprojectpartnersinclosecollaborationwiththeprojectmanagement team.Also, partners informWP8 leaderabout theirparticipation in local eventsandofanyrelevantmeetingwithstakeholdersand/orfinalusers.

It isexpectedtoparticipateto5eventsduringthesecondyearoftheproject;andto12eventsduringthethirdyearoftheproject.Inbothcases,presentationswere/willbegivenonrelevanttopics.

AlistofeventswhereMyCorridorprojecthasbeenpresentedin2017isprovidedinthefollowingtable:

Table6:Listofeventswheretheprojectwaspresentedin2017.

Alistofrelevantevents,wheretheMyCorridorprojectwaspresented/disseminatedin2018isprovidedinthefollowingtable:

Table7:Listofeventswheretheprojectwaspresentedin2018.

Eventtitleandorganiser Date Place/Event PartnerTRB2017 8-12January2017 Washington,USA CERTHGeneralAssemblyofMaaSAlliancemembers

19June2017 Strasbourg,France IRUProjects

“MaaSincitiesandregions”atPOLISurbanMobilityBreakfastBYPOLISNetwork

19September2017

Brussels,Belgium IRUProjects

ICTR2017–InternationalCongressonTransportationResearch

27-29September2017

Thessaloniki,Grece CERTH

ITSWorldCongressbyERTICO 29October2017 Montreal,Canada IRUProjects

MiddleEastandNorthAfricaRegionalCongressbyIRF

29-31October2017

Dubai,UAE IRUProjectsandTTSItalia

Eventtitle Date Place PartnerIRUmembersmeeting January2018 Brussels,Belgium IRUProjectsERTICOMultimodalityReceptionevent

24January2018 Brussels,Belgium IRUProjects

TransportResearchArena(TRA)Conference2018

16-21April2018 Vienna,Austria SWARCO

IRUmembersmeeting May2018 Geneva,Switzerland IRUProjectsSteeringCommitteeTM2.0platform

May2018 Brussels,Belgium SwarcoMizar

Conferenceonlong-termplanningforurbanmobility

14-15May2018 Nicosia,Cyprus SwarcoHellas

ECOMM2018–EuropeanConferenceonMobilityManagement

30May–1June2018

Uppsala,Sweden MAPtm


A provisional list of relevant events, where the MyCorridor project may be represented in 2019 isprovidedinthefollowingtable:

Table8:Provisionallistofeventswheretheprojectmaybepresentedin2019

The project is also organizing Co-design andparticipatory focus groups. The first one –with serviceproviders – was organised by SWARCO in Rome on 12th of July. The next one –with travellers – isscheduledinDecember2018andwillbeledbyCERTHinGreece.TheresultsofthefirstfocusgrouparedetailedinDeliverable6.1:Pilotplansframeworkandtools.

4.5 CooperationwithMaaSAlliance&TM2.0platform

Asoneof the foundingmembers, IRU represents theMyCorridorproject in theMaaSAlliance. IRU isfollowingalloftheworkinggroups,andinparticularusersandrulesandthetechnicalworkinggroup,providinginputfromprojectwork,andaligningprojectdevelopmentwiththeguidelinesdevelopedinthe MaaS Alliance. Project progress was discussed at several occasions (e.g. MaaS Alliance plenarymeetings and working group meetings), and the main outcome of the alignment efforts is the

MFTS2018-ManagementofFutureMotorwayandUrbanTrafficSystems

11-12June2018 Rome,Italy MAPtm

ITSWorldCongress

17-21September2018

Copenhagen,Denmark IRUProjects,MAPtm,NewcastleUniversity,SwarcoMizar

FutureMobilityWeek 3-5October2018 Turin,Italy SwarcoMizarIRUTaxiForum 2November2018 Cologne,Germany IRUProjectsTUCTE-Towardsuser-centrictransportinEurope(Mobility4EU)

13November2018 Brussels,Belgium IRUProjects

SmartCityExpo

13-15November2018

Barcelona,Spain IRUProjects

ITSForum2018 14-15November2018

Utrecht,TheNetherlands SwarcoMizar

AIIT"MobilityasaService:howdoesmobilitychange?"

30November2018 Turin,Italy SwarcoMizar

Eventtitle Date Place PartnerITSEuropeanCongress 3-6June2019 Brainport,The

NetherlandsTobeconfirmed

UITPGlobalPublicTransportSummit

9-12June2019 Stockholm,Sweden Tobeconfirmed

FutureMobilityWeek October2019 Turin,Italy Tobeconfirmed

47thEuropeanTransportConference

9-11October2019 Dublin,Ireland Tobeconfirmed

ITSWorldCongress2018 21-25October2019 Singapore TobeconfirmedICTR2019 24-25October2019 Athens,Greece CERTH


endorsement of MaaS API, a common API format guideline developed by the MaaS Alliance andpublishedathttp://maas.guide.Atthe15thNovember2018clustermeetinginRome,bothMyCorridorandIMOVEprojectagreedtopubliclyannouncetheendorsementoftheMaaSAPIandthustheintentiontoexplorepotentialimplementationintheirtechnicalsolutions.MyCorridorestablishedsincetheverybeginningacollaborationwiththeTM2.0platformwiththeaimtoworktogetherontheimplementationoftheTM2.0conceptintheMaaSplatformandhowtheTM2.0couldbeevolvebring“InteractiveTrafficManagement”inthemultimodalenvironment(TM2.1).A specific Task Force on TM 2.0 – MaaS has been established in order to develop smart mobilitysolutions between traffic management and MaaS. The TF is started in November 2018 and workstowardsdefiningthefunctionalitiesofTM2.0(influencing&informingontraffic)andhowtheseenableMaaS services.MyCorridorprojectwill beused asUseCase to “proof of concept”. ThisTaskForce iscarriedoutwiththesupportofMaaSAlliance.

5 OpenAccess

ThedisseminationapproachoftheMyCorridorprojectcomplieswiththe“GuidelinesonOpenAccesstoScientificPublicationsandResearchDatainHorizon2020”,publishedbytheEuropeanCommissionandthearticle29.2of theModelGrantAgreement forH2020projects, thusensuringopenaccess(freeofcharge,onlineaccessforanyuser)toallpeer-reviewedscientificpublicationsrelatingtoitsresults.

In thisway, results of publicly funded research canbedisseminatedmorebroadly and faster, to thebenefitofresearchers, innovativeindustryandcitizens.OpenaccesscanfurtherboostthevisibilityofEuropean research, and in particular offer small andmedium-sized enterprises (SMEs) access to thelatestresearchforutilization.

Moreover,alltheMyCorridorpublicdeliverablesareavailableonthewebsiteprojectLibrary,togetherwith othermaterials such aspresentations and photos fromworkshops and events.A furtherpublicOpenAccessrepositoryisunderfinalisationandwillbeputinplacebytheendoftheyear2018.

Alltheconfidentialdatasuchasinternalworkshops,projectmemoranda,etc.aresharedandverifiedbyall partners to be used in non-confidential data / information / outcome andmadeavailable on theinternaldocumentsharingplatformTREVI.

6 PrivacyPolicyandGDPR

Inaddition,WiththeleadershipofthelegalpartnerOsborneandClarke,andwiththecollaborationofother project partners, a project privacy policy has been defined and published on project website(http://www.mycorridor.eu/privacy-policy/).

InordertocomplywithTheGeneralDataProtectionRegulation(EU)2016/679("GDPR"),thatenteredinto force in May 2018, all user facing forms and other data collection, management and storagefunctions of the website and related services (e.g. Mailchimp) have been revised and adoptedaccordingly,withadedicatedassistanceofOsborneandClarke.

7 Obligatorydisclaimers


AllpublicationsanddisseminationfromMyCorridor,bothinprintedorelectronicform,willincludetheEUemblemandthefollowingsentenceasobligatory:

MyCorridoris fundedby theEuropeanUnionwithinHorizon2020research and innovation programme under grant agreement No723384.

When displayed togetherwith another logo, the EU emblemmusthaveappropriateprominence.

The EU emblem can be downloaded via the following link: http://europa.eu/about-eu/basic-information/symbols/flag/index_en.htm.

Onlyincaseswhere theCommissionrequestsoragreesotherwiseorunlessit is impossible, thisruledoesnotapply.

Furthermore,anydisseminationofresultsmustindicatethatitreflectsonlytheauthor'sviewandthattheINEA(InnovationandNetworksExecutiveAgency)isnotresponsibleforanyusethatmaybemadeoftheinformationitcontains.

Finally,alldeliverablesincludethefollowingdisclaimer:

This project is co-funded by the European Union under the Horizon 2020 Research and InnovationProgramme. The content of this document reflects solely the views of its authors. The EuropeanCommissionisnotliableforanyusethatmaybemadeoftheinformationcontainedtherein.

The members of the MyCorridor project Consortium shall have no liability for damages of any kindincluding,withoutlimitation,direct,special, indirect,orconsequentialdamagesthatmayresultfromtheuseofthesematerials.

IfthedeliverablehasnotyetbeenapprovedbytheEC,itwillincludethefollowingmention:

ThisdeliverableisadraftdocumentsubjecttorevisionuntilformalapprovalbytheEuropeanCommission.


8 Nextsteps

TheMyCorridorprojectisnowenteringitsmainandmostrelevantphaseandthefirstroundofpilotisabouttostar(early2019).ThiswillbereflectedalsoonthedisseminationandcommunicationactivitiesundertakenunderWP8:

• participationinEuropeanandinternationalleveltofurtherariseawarenessaboutMyCorridor,itsappandthefirstroundofpilots;

• endorsementofMaaSAPIanduseofitslogowillbedonetogetherwithclusterprojectsandtheMaaSAlliance;

• through IRU, MyCorridor will continue to contribute to MaaS Alliance working groups andfurther share its learnings on businessmodels, legal andprivacy issues, technical challenges,datamanagementandcommonconceptsandformats;

• thefirstroundofpilotwillalsoimplythecollectionofsomefirstmaterialthatWP8willuseforthepreparationofthefinalversionoftheprojectvideoandbrochure;

• thethirdandfinalPan-europeanworkshopoftheprojectwillbeorganised;• theD8.4“DisseminationandActionStrategy(3)”willbereleased


References

1. Bantouna, A., (2017), D2.1: Data Management Plan, MyCorridor project, G.A. 723384(http://mycorridor.eu/).

2. Gkemou, M., (2018), D1.1: MyCorridor Use Cases, MyCorridor project, G.A. 723384(http://mycorridor.eu/).

3. Touliou, K., (2017), D6.1: Pilot plans framework and tools, MyCorridor project, G.A. 723384(http://mycorridor.eu).


Annex1:MyCorridorkeywords

• sustainabletravel• cross-border• multi-modal• intermodal• MobilityasaService(MaaS)• businessmodel• trafficmanagement• carpooling• carsharing• publictransport• mobilitycorridor• mobilitytoken• ITStechnology• Innovation• datasharing• interoperability• opendata• openservices• MaasAlliance• modalshift• one-stopshop• seamlessmobility• sharedmobility• TM2.0Platform

deliverable 8.3 dissemination strategy and actions (2) · starting point those mobility services...

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