deliverable d7.6 dissemination package 3...presentation of scichallenge contest to attendees...

This project has received funding from the European Union’s Horizon 2020 Research and Innovation

Programme under Grant Agreement No 665868.

NEXT GENERATION SCIENCE CHALLENGES USING DIGITAL AND SOCIAL MEDIA TO

MAKE SCIENCE EDUCATION AND CAREERS ATTRACTIVE FOR YOUNG PEOPLE

Deliverable D7.6

Dissemination Package 3

D7.6 Dissemination Package 3

© 2017 SciChallenge | Horizon 2020 – SEAC-2014-1 | 665868

2

Project

Acronym: SciChallenge

Title: Next Generation Science Challenges Using Digital and Social Media to Make Science

Education and Careers Attractive for Young People

Coordinator: SYNYO GmbH

Reference: 665868

Type: Research and Innovation Action (RIA)

Program: HORIZON 2020

Theme: Innovative ways to make science education and scientific careers attractive to young

people

Start: 01. September, 2015

Duration: 24 months

Website: http://project.scichallenge.eu/

Consortium: SYNYO GmbH (SYNYO), Austria

VYSOKA SKOLA CHEMICKOTECHNOLOGICKA V PRAZE (ICTP), Czech Republic

LINNEUNIVERSITETET (LNU), Sweden

UNIVERSITY OF CYPRUS (UCY), Cyprus

INSTITUT JOZEF STEFAN (JSI), Slovenia

BIOTALENTUM TUDASFEJLESZTO KFT (BIOT), Hungary

KINDERBURO UNIVERSITAT WIEN GMBH (KUW), Austria

THE NATIONAL UNIONS OF STUDENTS IN EUROPE (ESU), Belgium

TEACHER SCIENTIST NETWORK LBG (TSN), United Kingdom



3

Deliverable Number: D7.6

Title: Dissemination Package 3

Lead beneficiary: ESU

Work package: WP7 Disseminate: Project Communication, Publications, Mobilisation and

Networking

Dissemination level: Public (PU)

Nature: Other (O)

Due date: 31.08.2017

Submission date: 31.08.2017

Authors: Alexandra Antonescu, ESU

Contributors: Florian Huber, SYNYO

Acknowledgement: This project has received

funding from the European Union’s Horizon 2020

Research and Innovation Programme under Grant

Agreement No 665868.

Disclaimer: The content of this publication is the

sole responsibility of the authors, and in no way

represents the view of the European Commission or

its services.



4

Table of Content

1. Introduction .................................................................................................................................................... 5

2. Past Dissemination Activities (M16-M19) ...................................................................................................... 6

3. Dissemination Package 3 (M19-M24) ........................................................................................................... 15

3.1. Promotion of Contest and SciChallenge Platform ..................................................................................... 15

3.2 Press Releases and Media Appearances ..................................................................................................... 16

3.3. Stakeholder and Multiplier Communication ............................................................................................. 18

3.4. Social Media ............................................................................................................................................... 18

3.5. Newsletter ................................................................................................................................................. 21

3.6. Videos ........................................................................................................................................................ 22

3.7. Outreach Activities (Events) ...................................................................................................................... 23

4. Measurement and Evaluation ...................................................................................................................... 24

5. Impressions from Dissemination Actions ..................................................................................................... 26

List of Tables, Figures and Glossary ...................................................................................................................... 28



5

1. Introduction

The current deliverable, “D7.6 Dissemination Package 3”, is part one of a total of three dissemination

packages, which occur in three different iterations throughout the project.

This third dissemination package is mainly aimed at communicating the results and accomplishments

such as SciChallenge submissions and award winning contributions. The planned outcomes of the

project were disseminated not only to selected stakeholders, but also to a wider community and the

EU citizens at large.

As in previous communication phases, different communication channels were used to inform about

the project results, submissions and award winning projects.

Connections with other Deliverables

All dissemination packages are directly interlinked with the projects’ Communication Plan that was

presented in D7.2. This deliverable however will go one step beyond and describe in detail the

specific actions that were taken based on the communication plan. Additionally, it will highlight

future activities that will be taken in order to reach the project’s target groups in the most timely and

effective way.

Furthermore, it is important to highlight that the dissemination packages are complementing the

D3.6 SciChallenge Promotion Package. Whereas the dissemination packages aim at “talking about”

the project, the Promotion Package (D3.6), specifically aims at promoting the SciChallenge Contest

through different promotion actions and promotion material such as flyers, badges and stickers etc.

However, due to the project focus, these activities are of course interrelated.

Structure of this report

Chapter 2 documents the core dissemination activities that occurred from Month 16 of the project to

Month 19. The following Chapter 3 will highlight the dissemination package 3. Chapter 5 finally

presents some impressions from the dissemination activities that were done between M19 and M24.



6

2. Past Dissemination Activities (M16-M19)

The project consortium has been active in dissemination activities since the project started.

Dissemination actions include among others, the creation of a multi-lingual SciChallenge promotion

package, promotion of internships and taster days, but also website articles, presentations on

external events and conferences, participation on open days and workshops as well as social media

promotion. The dissemination activities were documented by all partners of the consortium.

All dissemination activities by the partners between month 16 and month 19, namely December

2016 to March 2017 are summarized in the tables 1a, 1b and 1c below – categorized along the

different form of activity:

Newsletters / Newspaper Articles / Press Release

TYPE OF

ACTIVITY WHEN

NAME OF

MEDIUM

TITLE /

DESCRIPTION

TYPE OF

AUDIENCE

ESTIMATED

IMPACT LINK

Promotion of

SciChallenge in

Austria

KUW

14.12.2016

Austrian

newsletter

"Science Center

Netzwerk"

Promotion of

SciChallenge in

Austria

science

communicators,

science outreach,

teachers

xxx reipients N/A

Promotion of

SciChallenge in

Austria

KUW

16.12.201

6

Austrian

newsletter

"Technische

Bildung"

Promotion of

SciChallenge in

Austria

teachers

N/A

http://us10.campaig

n-

archive1.com/?u=81

7092ca436d41cd9a3

fa130f&id=363f06b2

fe&e=b3b31c717d

UCY Newsletter

on SciChallenge

Contest

December

12 2016

UCY Official

Newsletter

Information

about the

SciChallenge

contest and

motivation to

participate

General Public,

The academic

community in

Cyprus,

Businesses

thousands

of people

https://www.ucy.ac.

cy/pr/documents/Hi

ghlights/%CE%A4%C

E%95%CE%A5%CE%

A7%CE%9F%CE%A3

_396_12_%CE%94%

CE%B5%CE%BA%CE

%B5%CE%BC%CE%B

2%CF%81%CE%AF%

CE%BF%CF%85_201

6.html

Newspaper

Article

Feb 23th

2017 Der Standard

"Internation

aler

Wissenschafts

bewerb für

junge

Menschen

gestartet"

general public

(print/online)

approx.

400.000

(print, per

daily issue),

approx.

975.000

(online, per

week)

http://derstandard.at/

2000052971675/Inter

nationaler-

Wissenschaftsbewerb-

fuer-junge-Menschen-

gestartet

http://us10.campaign-archive1.com/?u=817092ca436d41cd9a3fa130f&id=363f06b2fe&e=b3b31c717d






https://www.ucy.ac.cy/pr/documents/Highlights/%CE%A4%CE%95%CE%A5%CE%A7%CE%9F%CE%A3_396_12_%CE%94%CE%B5%CE%BA%CE%B5%CE%BC%CE%B2%CF%81%CE%AF%CE%BF%CF%85_2016.html











http://derstandard.at/2000052971675/Internationaler-Wissenschaftsbewerb-fuer-junge-Menschen-gestartet








7

Website Article February

27, 2017

EU Innovation

Trends

Young people

step up to the

SciChallenge

N/A N/A

https://www.innovati

ontrends.eu/news/yo

ung-people-step-

scichallenge

TV interview 20 February

2017 M2 Petőfi TV "Én vagyok itt"

general public,

young people,

students and

teachers

thousands of

people

http://www.mediaklikk

.hu/video/en-vagyok-

itt-2017-02-20-i-adas/

Website Article 17.3.2017 Recity Magazin

SciChallenge – A

természettudom

ányokért

general public

interested in

science and

environmental

protection

N/A

http://recity.hu/scich

allenge-a-

termeszettudomanyo

kert/

Website article January

2017 Tehetség.hu

SciChallenge

verseny 2017

Verseny a

természettudom

ányok, a műszaki

és mérnöki

tudományok

valamint a

matematika

iránt érdeklődő

fiatalok számára

talented young

people, teachers,

experts

http://tehetseg.hu/pa

lyazat/scichallenge-

verseny-2017

Website article 28 February

2017 Zöld Matek

SciChallenge –

ahová a

gyermekek

tudományos

ötleteit várják

public with "green"

interest +

mathematics

http://zoldmatek.hu/s

cichallenge-ahova-a-

gyermekek-

tudomanyos-otleteit-

varjak/

Website article 2 December

2016

Pályázatmenedz

ser: Hungarian

meta directory

for calls and

contests

SciChallenge -

Pályázat

nemzetközi

tudományos

versenyen való

részvételre

general public

https://palyazatmene

dzser.hu/2016/12/02/

scichallenge-verseny/


2017

Pályázatmenedz

ser: Hungarian

meta directory

for calls and

contests

SciChallenge -

Természettudom

ányi, műszaki-

mérnöki,

matematikai

verseny 10-20

éves fiataloknak

general public

https://palyazatmened

zser.hu/2017/02/13/sc

ichallenge/


2017

Hungarian

Biotechnology

Association

Elindult a

SciChallenge

verseny, fiatal

tehetségeket

keresünk!

general public,

members of the

Hungarian

Biotechnology

Association (60

https://www.linkedin.

com/feed/update/urn

:li:activity:622565708

9784713216/

https://www.innovationtrends.eu/news/young-people-step-scichallenge




http://www.mediaklikk.hu/video/en-vagyok-itt-2017-02-20-i-adas/



http://recity.hu/scichallenge-a-termeszettudomanyokert/




http://tehetseg.hu/palyazat/scichallenge-verseny-2017



http://zoldmatek.hu/scichallenge-ahova-a-gyermekek-tudomanyos-otleteit-varjak/





https://palyazatmenedzser.hu/2016/12/02/scichallenge-verseny/



https://palyazatmenedzser.hu/2017/02/13/scichallenge/



https://www.linkedin.com/feed/update/urn:li:activity:6225657089784713216/






8

members:

institutions and

companies)


2017

Humusz

Szövetség

SciChallenge -

tudományos

verseny

gyerekeknek

public with "green"

interest

http://www.humusz.h

u/hirek/scichallenge-

tudomanyos-verseny-

gyerekeknek/23440?ut

m_source=hirlevel&ut

m_campaign=hirlevel-

20170228&utm_mediu

m=email


2017

Zöld Matek FB

page

Egy igazán

kreatív pályázati

lehetőség

gyerekeknek

public with "green"

interest +

mathematics

https://www.faceboo

k.com/zoldmatek/?fre

f=ts


2017

Hungarian

Association for

Innovation

SciChallenge

verseny

innovative

companies

http://www.innovacio

.hu/2d_hu.htm

Table 1a: Past dissemination activities

Outreach Activities / Conference and Workshop Presentations / Posters and Flyer Distribution

To increase the visibility of the project and encourage young people and teachers to join the

competition, the consortium distributed flyers and networked during various STEM related events

across Europe.

TYPE OF

ACTIVITY DATE

NAME OF

EVENT

LOCATION

(COUNTRY)

TITLE /

DESCRIPTION

TYPE OF

AUDIENCE

ESTIMATED

IMPACT LINK

Dissemination of

flyers and 1:1

conversations

04.02

UCY Students

"Information

Day on

Computer

Science"

University of

Cyprus

premises,

Nicosia, Cyprus

Flyers

circulated to

attendees,

presentation of

SciChallenge

contest to

attendees

students,

teachers,

researchers

Aproximately

150 students

from all over

Cyprus

N/A

Dissemination of

flyers and 1:1

conversations

11.02

Pancyprian

Conference of

Mathematics

2017

Coral Beach

Hotel, Pafos,

Cyprus

Abstract paper

submitted to

the conference

about the

SciChallenge

contest,

presentation of

SciChallenge

contest to

attendees,

students,

teachers,

researchers

Aproximately

500 students

and teachers

from all over

Cyprus

http://www.

cms.org.cy/i

ndex.php?id

=896

http://www.humusz.hu/hirek/scichallenge-tudomanyos-verseny-gyerekeknek/23440?utm_source=hirlevel&utm_campaign=hirlevel-20170228&utm_medium=email








https://www.facebook.com/zoldmatek/?fref=ts



http://www.innovacio.hu/2d_hu.htm

http://www.innovacio.hu/2d_hu.htm

http://www.cms.org.cy/index.php?id=896






9

flyers circulated

to attendees.

Dissemination of

flyers to teachers

and counsellors

and 1:1

conversations

10.02

“School

Counselling

Information

day”

UCY Premises

Flyers

circulated to

attendees,

presentation of

SciChallenge

contest to

attendees

teachers and

counsellors

Aproximately

100 people N/A

Flyer distribution

at relevant

organisations and

venues in Vienna

(including all

municipal public

libraries (40

branches in all

Vienna disricts),

Youth

organsiations like

WienXtra,

Museums linke

ZOOM, etc. (KUW)

starting

JAN

2017

Vienna, Austria

Flyer

distribution

(10.000 copies

in total)

general

audience N/A N/A

Table 1b: Past dissemination activities

Social Media and other Online Activities (e.g website)

TYPE OF ACTIVITY

DATE NAME OF LOCATION

LOCATION TITLE / DESCRIPTION

TYPE OF AUDIENCE

ESTIMATED IMPACT

LINK

Article on ESU website

14.12.2016 ESU website

Online

Science has never been so fun! Use your skills and win

ESU Members, University Students, ESU stakeholders, policy-makers

> 200

https://www.esu-online.org/?news=science-has-never-been-so-fun-use-your-skills-and-win

ESU Facebook posts

10.02.2017 ESU Facebook post

Online

Promotion of SciChallenge

ESU members, Students, higher education stakeholders, EU education policy-makers

1,518 people reached

https://www.facebook.com/Europeanstudents/photos/a.483631664333.265742.5633999333/10155001924294334/?type=3&theater



















10

ESU Facebook posts

21 February 2017

Online



1129 people reached


ESU Facebook posts

20 February 2017

Online



823 people reached

https://www.facebook.com/Europeanstudents/posts/10155036821094334

ESU Facebook posts

18 February 2017

ESU Facebook post

idem above idem above

idem above 1085 people reached


ESU Facebook posts

15 February 2017

ESU Facebook post




ESU Facebook posts

14 February 2017

ESU Facebook post




ESU Facebook posts

1 February 2017

ESU Facebook post




ESU Facebook posts

29 January 2017

ESU Facebook post




ESU Facebook posts

19 January 2017

ESU Facebook post




ESU Facebook posts

12 January 2017

ESU Facebook post




ESU Facebook posts

27 December 2016

ESU Facebook



https://www.facebook.com/European













































11

post students/posts/10154908411649334

ESU Facebook posts

22 December 2016

ESU Facebook post




ESU Facebook posts

14 December 2016

ESU Facebook post




ESU Facebook posts

6 December 2016

ESU Facebook post




ESU Tweet 21 February 2017

ESU Twitter Post

Online



N/A

https://twitter.com/ESUtwt/status/834026528107270144


idem above idem above idem above

idem above -




idem above 1 retweet




idem above -


ESU Retweet 15 fEBRYARY 2017


idem above RT

https://twitter.com/scichallenge/status/831772194329993221

ESU Retweet 14 February 2017


idem above RT




idem above RT https://twitter.com/scichallenge/st











































12

atus/827075605460037632



idem above 1 like, 1 retweet




idem above RT




idem above RT


ESU Twitter Retweet

30 January 2017


idem above RT


ESU Retweet 24 January 2017


idem above RT

https://twitter.com/stemalliance_eu/status/819846711204003840

ESU Tweet 13 January 2017


idem above 1 retweet


ESU Retweet 13 January 2017


idem above RT


ESU Twitter Retweet

11 January 2017


idem above RT


ESU Twitter Retweet

29 December 2016


idem above RT


ESU Twitter 8 December 2016


idem above RT














































13

ESU Twitter Retweet

6 December 2016


idem above RT


ESU Twitter Retweet

1 December 2016


idem above RT


ESU website 14 December 2016

ESU website idem above idem above

idem above cca 10,000 montlhy website users

https://www.esu-online.org/?news=science-never-fun-use-skills-win

ESU website 22 February 2017

ESU website idem above idem above

idem above cca 10,000 montlhy website users

https://www.esu-online.org/?news=scichallenge-competition-open-30th-april-early-applications-encouraged

ESU Newsletter "The Student Voice"

December 2016

ESU newsletter “The Student Voice”


idem above 2718 subscribers

http://us14.campaign-archive1.com/?u=4d1cf5ecf823b4a9dae76316c&id=958a83474f&e=[UNIQID]

ESU Newsletter "The Student Voice"

January 2017

ESU newsletter “The Student Voice”


idem above 2718 subscribers

http://us14.campaign-archive2.com/?u=4d1cf5ecf823b4a9dae76316c&id=f88ee4347a&e=[UNIQID]

ESU 2nd SciChallenge Newsletter

February 2017

SciChallenge newsletter

https://www.esu-online.org/wp-content/uploads/2017/02/2ndSciChallengeNewsletter.pdf

UCY Newsletter on SciChallenge Contest

December 12 2016

USY newsletter

N/A N/A N/A

thousands of people, the academic community in Cyprus

https://www.ucy.ac.cy/pr/documents/Highlights/%CE%A4%CE%95%CE%A5%CE%A7%CE%9F%CE%A3_396_12_%CE%94%CE%B5%CE%BA%CE%B5%CE%BC%CE%B2%CF





















http://us14.campaign-archive1.com/?u=4d1cf5ecf823b4a9dae76316c&id=958a83474f&e=%5BUNIQID%5D







http://us14.campaign-archive2.com/?u=4d1cf5ecf823b4a9dae76316c&id=f88ee4347a&e=%5BUNIQID%5D
























14

%81%CE%AF%CE%BF%CF%85_2016.html

UCY Facebook and Twitter posts

January 2017 UCY social media channels

N/A N/A N/A

All people that follow UCY's official Facebook and Twitter pages

N/A

UCY Newsletter on SciChallenge Contest

January 23 2017

UCY newsletter

N/A N/A N/A

thousands of people, the academic community in Cyprus

https://www.ucy.ac.cy/pr/documents/Highlights/%CE%A4%CE%95%CE%A5%CE%A7%CE%9F%CE%A3_402_23_%CE%99%CE%B1%CE%BD%CE%BF%CF%85%CE%B1%CF%81%CE%AF%CE%BF%CF%85_2017.html

promotion on European Youth Portal

European Youth portal

N/A N/A N/A 175.000 followers on Social Media

https://europa.eu/youth/eu/news/42/43798_en

BIOT Consulting FB page - continuous posts

from December 2016 - until now

BIOT Facebook page

N/A N/A N/A N/A https://www.facebook.com/biotalentumconsulting/

Table 1c: Past dissemination activities



















https://www.facebook.com/biotalentumconsulting/





15

3. Dissemination Package 3 (M19-M24)

3.1. Promotion of Contest and SciChallenge Platform

From month 19 on, the consortium’s efforts centered around promoting the contest, creating ties

with students and teachers so as to encourage them to participate. The awareness channels (contest

platform, project website) and social media channels were used on a continuous basis to provide

updates, to inspire young people to learn more about STEM topics, but also to promote the

submitted applications and provide engagement with the project. Similar to the previous period,

these activities will also be conducted by the consortium members in an iterative and cumulative

way. They will be well in synch with the overall communication and dissemination strategy of the

project, which was developed in D7.2. Following the Communication Plan, this next period until

month 24 will therefore still cover the second stage “Dissemination for Action”, but it will also

already include parts of the third dissemination stage´, which is conceptualized as “Dissemination for

Results”1

The websites are of course continuously developed with new information and tools. They can be

accessed through the following links:

https://www.scichallenge.eu/

and

http://project.scichallenge.eu

Furthermore, all partners used their websites to promote SciChallenge project in order to reach as

many persons as possible.

Blog posts

As it was mentioned in Deliverable D4.6 SciChallenge Web Platform, some of the posts present news

on the contest, whereas others show interconnections with other projects in this field. Furthermore,

the participants were invited to write a post about their experiences during their work on their

project and several participants actually provided user stories, which were there featured on the

platform as well as on the social media channels.

1 Dissemination Stages according to the D7.2 Communication Plan:

STAGE 1 (“Dissemination for Awareness” - M6–M12): During this stage, the focus of the promotion will be on presenting teasers which announce the upcoming launch of the call for contributions to the SciChallenge competition. Partners can use teasers via social media – including digital snippets, banners and badges – to raise awareness on the competition among the intended target audience. This will also include countdown-tickers indicating the time until launch of the call etc. The launch of first teasers which announce the launch of the SciChallenge competition is initiated in M6. STAGE 2 (“Dissemination for Action” - M13–M18): After the launch of the call for contributions to the SciChallenge competition, the focus of promotion activities will be on raising awareness about the topic sheets and the instruction material and making them more accessible, on promoting the submission platform, on communicating development and current status of submissions, on promoting company profiles and opportunities for internships and taster days (relating to particular subjects and topic sheets, if possible) and on promoting the participation in the SciChallenge competition in general. The launch of the SciChallenge competition and the call for contribution will officially be rolled out in M13 and will be open for submissions until M21. STAGE 3 (“Dissemination for Results” ‐ M19–M24): After the submission portal was closed and before the presentation of the outcomes and notably the winners of the SciChallenge competition at the SciChallenge Award Event, the focus of the viral activities will be on the promotion business profiles and sponsoring partners, on communicating the overall coverage and reach of the SciChallenge competition (numbers and figures) and on announcing the final Award Event in general.

https://www.scichallenge.eu/

http://project.scichallenge.eu/



16

3.2 Press Releases and Media Appearances

To ensure consistency in media communication, Press Releases were coordinated by ESU and SYNYO.

ESU prepared the content in English at the launch of the contest submission system and SYNYO

disseminated it. Depending on their resources, the partners translated it from English to their

national language and disseminated it on a national level. This way the consortium reached a bigger

set of media contacts and increased the press coverage. Another press release is scheduled for

September 2017 in order to present the project overall results and the winners of the contest.

An overview of all media appearances and press releases that took place between M19-M24 is

outlined in the table below:

TYPE OF

ACTIVITY DATE

NAME OF

MEDIUM

TITLE /

DESCRIPTION

TYPE OF

AUDIENCE

ESTIMATED

IMPACT LINK

Website

Article

17.3.20

17

Recity

Magazin

SciChallenge – A

természettudom

ányokért

general public

interested in

science and

environmental

protection

SciChallenge – A

természettudományo

kért

http://recity.hu/scichalleng

e-a-

termeszettudomanyokert/

Press

Release

March

21st

2017

Direct mailing

and OTS

News Portal

Press Release

"SciChallenge

formuliert junge

Ideen/Visionen

in den MINT-

Disziplinen"

press/media

professionals

(800 recipients per

direct email PLUS

21.000 recipients of

OTS mailing lists PLUS

all online users on

www.ots.at

https://www.ots.at/pressea

ussendung/OTS_20170321_

OTS0078/scichallenge-

formuliert-junge-visionen-

in-den-mint-disziplinen;

http://science.apa.at/site/bi

ldung/detail.html?key=SCI_

20170321_SCI39411351835

103950

Newspaper

article

March

28th

2017

Aktüel SciChallenge

bilingual

population in

Austria

27.000 circulation in

Austria

Newspaper

article

March

29th

2017

Der Standard

"Forschungsidee

n aus jungen

Köpfen"

general public

(print/online)

approx. 400.000

(print, per daily

issue), approx.

975.000 (online, per

week)

http://derstandard.at/2000

055063136/Klug-geloest-

von-jungen-Koepfen

Website

article

March

21st

2017

Club of

Hungarian

Science

Journalists

Elindult a

SciChallenge

verseny

science

journalists

https://tudomanyosujsagiro

kklubja2.wordpress.com/

21

March

2017

babyexpress.

at

"Gute

Wissenschaftsid

een von Kindern

gesucht"

Parents of

younger children

http://www.babyexpress.at

/teenager/entwicklung-

erziehung/4374-gute-

wissenschaftsideen-von-

kindern-gesucht




http://derstandard.at/2000055063136/Klug-geloest-von-jungen-Koepfen



https://tudomanyosujsagirokklubja2.wordpress.com/

https://tudomanyosujsagirokklubja2.wordpress.com/

http://babyexpress.at/

http://babyexpress.at/

http://www.babyexpress.at/teenager/entwicklung-erziehung/4374-gute-wissenschaftsideen-von-kindern-gesucht







17

Press

release

26

March

2017

Romanian

Press Agency

Agerpres

Comunicat de

presă -

Universitatea

Copiilor

general public

https://www.agerpres.ro/c

omunicate/2017/03/26/co

municat-de-presa-

universitatea-copiilor-18-

00-33

TV

coverage

2 May

2017

ORF -

Austrian

Federal

Broadcasting

Cooperation

Science

Challenge für

Kinder (02:57

Min.) (Science-

Comic

Workshops with

professional

cartoon

illustrator in

Vienna, held on

April 18th, 2017)

general public

http://tvthek.orf.at/profile/

heute-

oesterreich/4660163/heute

-

oesterreich/13928390/Scie

nce-Challenge-fuer-

Kinder/14040393 (available

6 days from broadcast date)

Press

article

17 May

2017 Die Presse

"Pflichtschule ist

erst der Anfang general public

News

Article

July

2017

HiPEAC Info

51

A CHALLENGE

FOR THE

FUTURE

HiPEAC is the

European

network on high

performance

and embedded

architecture and

compilation.

HiPEAC Info in

printed form is sent

to more than 500

researchers from

academia and

industry, and

company managers in

Europe, America and

Asia. The digital

version is available

for download at

https://www.hipeac.

net/publications/new

sletter/

https://www.hipeac.net/pub

lications/newsletter/

Press

release

July

2017

Austrian

Press Agency

SciChallenge: Ein

Award für

jugendliche

Wissenschaftsint

eressierte und

eine Vorlesung

für die ganze

Familie

general public

https://science.apa.at/rubrik

/bildung/SciChallenge_Ein_A

ward_fuer_jugendliche_Wiss

enschaftsinteressierte_und_

eine_Vorlesung_fuer_die_ga

nze_Familie/SCI_20170717_

SCI39411351837166986

Newspaper

Article

July

2017

Kurier (daily

newspaper in

Austria)

Beim Gehen

Strom erzeugen

...

https://kurier.at/leben/kiku/

scichallenge-award-

luftwisch-bewegungen-

krebs-fruehest-

erkennung/276.677.899

Table 2: Press releases and media appearances

https://www.agerpres.ro/comunicate/2017/03/26/comunicat-de-presa-universitatea-copiilor-18-00-33





https://www.hipeac.net/publications/newsletter/

https://www.hipeac.net/publications/newsletter/



18

3.3. Stakeholder and Multiplier Communication

In parallel with the media appearances, the consortium contacted all the project stakeholders to

create promotion partnerships. Through specific stakeholders (e.g. umbrella organisations, NGOs,

networks, trade associatios) the consortium aimed to reach the target groups. All email activities can

be found in Contest Promotion & Reporting SciChallenge.

Sponsors and supporters

Due to the increasing media attention and distribution in the educational sector, more and more

companies came on board as supporters and helped to promote the contest. A total of 87 supporters

are listed on the platform. These supporters appear on a dedicated page on the platform, where the

users are redirected to the websites of the supporters.

University platforms

The aim of this section is to provide SciChallenge participants with information on universities in their

region, including science events, laboratories, open days, scholarships, For instance, Study in Sweden

of the Swedish Institute offers virtual campus tour of Swedish universities, Talent Gate from Italy

supports gifted students by offering them internships in different scientific institutions in Italy.

A total of 28 university platforms are listed, covering countries like Austria, Belgium, Croatia, Czech

Republic, Denmark, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg,

Netherlands, Portugal, Slovenia, Sweden, United Kingdom. Further university platforms will be

provided to cover the remaining countries.

3.4. Social Media

As one of the main communications pillars, social media played an important role in disseminating

information on the project scope and on the call for submissions, while also gathering open feedback

and establishing two-way dialogues with the wider public. Both Facebook and Twitter were updated

on an ongoing basis (average of 3 posts per week) and received more attention since the contest

started. The channels can be accessed through the following links: Facebook:

https://www.facebook.com/scichallenge // Twitter: https://twitter.com/scichallenge.

Whereas Twitter is mainly aiming at creating visibility for SciChallenge among stakeholders such as

researchers, education administration and networks, the Facebook channel mainly aims at getting

young people as well as teachers involved in the contest, thanks to the greater flexibility for visual

post content offered by Facebook as a social media platform.

Facebook

@scichallenge Facebook page had a steady increase in the number of likes, reaching over 800 likes

and followers. The consortium observed that it was relatively challenging to create a virtual

community on Facebook and to reach young people and get them to interact. This may be in part,

because Facebook does normally not allow anonymity of users and is now used by teachers, parents

and young people alike - which in turn limit the ability of young people to interact in a genuine way.

This leads them to move to more “niche” social media channels e.g. Instagram, Snapchat etc.

https://www.facebook.com/scichallenge

https://twitter.com/scichallenge



19

Figure 1a: Facebook Insights

Posts related to the award event gathered the highest number of reactions (152 reactions) and had

the widest organic reach (3.500). This was to be expected, since the award event gathered over 400

participants from across Europe, including students, parents and teachers.

Figure 1b: Facebook Insights

In order to increase the traffic and potential submissions from countries such as Germany, the

coordinator launched a paid Facebook promotion from 23.2. to 23.3.2017 in German, which targets

young people from 13 to 20 years in Germany, Switzerland and Austria. As the following statistics for



20

the promotion shows, it increased the reach and the clicks significantly. Due to the good experiences,

the consortium launched further promotions in countries such as Spain and France or Romania and

Bulgaria, which also increased the traffic on the platform and the participation in the contest.

Twitter

On Twitter, over 700 tweets were shared and the channel gathered 348 followers. Since the target

audience differs from that of Facebook, the content posted on Twitter, although sometimes similar

to that posted on Facebook (e.g. submissions), was more informative and geared towards

SciChallenge stakeholders, researchers, education administration and networks. Again, content

related to the award event and Scichallenge winners received the highest number of impressions and

engagement. For example, in May we gathered 20.4K Tweet impressions and almost 1000 profile

visits. The top tweet, related to the final countdown for submissions, gathered almost 6K

impressions.

Figure 2: Twitter Highlights

TYPE OF ACTIVITY DATE ESTIMATED IMPACT LINK

ESU Facebook posts 31 March 2016 1877 people reached https://www.facebook.com/Europeanstudents/po

sts/10154037878824334

ESU Facebook posts 11 March 2016 2,199 People reached https://www.facebook.com/search/top/?q=scichall

enge

ESU Facebook posts 12 March 2016 308 People reached https://www.facebook.com/search/top/?q=scichall

enge

ESU Facebook posts 31 March 2016 1,877 People reached https://www.facebook.com/search/top/?q=scichall

enge

ESU Facebook posts 18 March 2016 2,656 people reached https://www.facebook.com/Europeanstudents/

ESU Facebook posts 16 March 2016 2,350 people reached https://www.facebook.com/Europeanstudents/

Table 3: Social media

For more information about partners’ promotion efforts during the competition stage, please feel

free to consult D5.2-Contest-Summary-Report.



https://www.facebook.com/search/top/?q=scichallenge






https://www.facebook.com/Europeanstudents/

https://www.facebook.com/Europeanstudents/



21

3.5. Newsletter

Figure 3: Event newsletter

In order to ensure that the stakeholders are informed about the SciChallenge activities and results,

partners’ disseminate SciChallenge articles in their own newsletters. For instance, the monthly



22

newsletter “The Student Voice” is sent out by ESU on the last week of every month. The newsletter

includes a section called “Project News” where relevant news on SciChallenge was included (Number

of Newsletter Subscribers: 2.775 Dec 2016).

Furthermore, the KUW is also disseminating SciChallenge on a regular basis through the EUCU.net

newsletter as well as through KUW newsletter for teachers and through their other channels.

SciChallenge Project Newsletter

ESU is responsible for preparing and disseminating three newsletters in 3 different iterations. The

first one was distributed in between M9 - M11, the second one at the launch of the contest

submission in January 2017 and the 3rd one in April 2017, at the end on the project.

One newsletter was sent to the contest participants, at the end of July, following the Award Event.

The newsletter included information on the three Audience Awards winners, on all 12 winners, Award

event videos and pictures.

All newsletters were distributed by the consortium partners as well as by the members of the E&A

Board. Furthermore, they were disseminated through the project website, the social media channels

and also through the contact list that was collected by the consortium during the previous project

months.

The third newsletter will be structured as following:

(A) About the SciChallenge Contest

(B) Submission Statistics

(C) Finalists and Winners

(D) Jury members

(E) further information and links to the platform, social media, videos, and folders

3.6. Videos

The last 2 videos are centred around the Award event, the submissions and the finalist/ winners of

the competition and their projects. The videos gathered so far between 100 and 150 views

(28.08.2017) and can be found on SciChallenge Youtube channel.

Figure 4: Award Event videos



23

An initial project video was produced by SYNYO in the beginning of 2016 and uploaded on Youtube. It

is used as a tool to attract the students’ interest in the launch of the contest. Additionally, a video

was produced for the submission system. It is conceptualized as a “how to participate” tutorial,

which is highlighting the main steps that are needed for a successful contest participation.

3.7. Outreach Activities (Events)

A few selected conferences that might serve as a forum to present project activities between month

9 and month 16 are indicated below. However, the consortium will of course constantly look for

further opportunities to disseminate the activities and results of the project.

CONFERENCE TITLE TENTATIVE LOCATION DATE

INTED 2017 - 11th annual International Technology, Education

and Development Conference Valencia, Spain 06.03.2017

Primary Science Quality Mark hub leaders conference RSC, London. N/A

EUROMATH 2017 Bucharest, Romania 30.03.2017

Little Dutch Entrepreneurs Award

Rabobank Westelijke

Mijnstreek (Sittard)

Netherlands

02.04.2017

Table 4: Outreach Activities



24

4. Measurement and Evaluation

Communication efforts were monitored on an on-going basis by SYNYO. This way, the level of success

could be measured and actions taken regarding the areas that needed to be adapted, improved or

even completely over-hauled.

While we have outweighed some of the targets, namely the number of events in which the project

was represented, the number of articles published in the media and number of posts per week in the

Awareness Channels, some targets were partially met while others were generally revised in order to

make use of existing resources. For instance, in contrary to list single events in the event directory, it

was decided t to implement a filterable „meta-directory“, which combines 56 national directories.

Each directory links to numerous events taking place at national/ European levels and hence the KPI

was of course met but by using a different, more manageable approach.

The same strategy was chosen for the internships directory. A filterable meta-directory hosts 65

national and international internship and taster day directories. Here it becomes apparent that there

are national differences. For instance, SMEs or research organisations in Hungary rarely organise

taster days. This practice is more common in multinational companies and geared towards graduates

or students following vocational education. In Czech Republic, it was not easy to involve companies

as they see no or low value for them. Some companies offer traineeships only for graduates of

vocational schools and/or universities. The bigger the company, the more difficult to involve it. Only

the personal contacts seemed to be effective. One of the lessons learned in this context was also that

countries with short-term transaction approach to work and cooperation have difficulties to get

inspired to invest in societal relevant activities that may have positive impact 20 years later.

There are also differences in the effectiveness of the promotion channels in different countries. For

instance, Facebook Ads had a high return on investment (ROI) in countries like Germany, Spain,

Romania, Bulgaria and Portugal, but less so in France. The number of Facebook likes reached was

lower than the target - it seems that young people are becoming more active on niche social media

channels (Snapchat, Instagram, Whatsapp etc) and are less involved on Facebook where usually the

adults in their lives are. However, several posts reached very high reach and interactions and – also

against the background of the contest participation - the strategy was at least partly successful.

The same holds true for Twitter, where we lacked behind the set target. On the one hand, this was

due to the channels’ lack of popularity among young people aged 10-20. On the other hand, it was

decided to focus with Twitter more on the stakeholders and Twitter was therefore an effective social

media channel to connect with the press, parents, teachers, like-minded initiatives and education

professionals.

TARGET AREA MEASURES OF SUCCESS TARGET REACHED MONITORING

FREQUENCY

Number of events in which the project is

represented Conferences, symposium,

workshops, etc.

15 21 Every 3 months

Number of events listed in the Event Navigator 700 It was decided to

implement a

Every 3 months



25

Project Reach and

Awareness of Science

Education, Research

Careers and Science in

General

„meta-directory“,

which combines 56

national

directories; all of

them lists between

20 and 200 science

events

Number of internships etc. listed in the

Internship and Taster Day Navigator 100

It was decided to

implement a

„meta-directory“,

which combines 65

national directories

(all of them host

several internship

and taster days

opportunities)

Every 3 months

Number of posts per week in the Awareness

Channels 3 average 3 Every 3 months

Number of twitter followers 5.000

349

(one of the major

lessons-learned

was that Twitter is

not the medium of

the target group

and hence is was

impossible to reach

this KPI)

Every 3 months

Number of tweets and re-tweets 7.500

20.400 Tweet

impressions in May

2017

Every 3 months

Number of Facebook Likes 7.000

821

(another lessons-

learned is the fact

that although the

number is not high,

some posts

reached more than

3.500 users and

other posts created

more than 4.000

clicks and

interactions)

Every 3 months

Number of articles published in the media 20 22 Every 3 months

Number of unique site visitors on the platform in

2 years 75.000

more than 300.000

visits Every 3 months

Table 5: Monitoring and Evaluation



26

5. Impressions from Dissemination Actions

Figure 5: EUROMATH 2017, Bucharest

Figure 6: INTED 2017, Valencia



27

Figure 7: Little Dutch Entrepreneurs Award 2017



28

List of Tables, Figures and Glossary

List of Tables

Table 1a: Past dissemination activities

Table 1b: Past dissemination activities

Table 1c: Past dissemination activities

Table 2: Press releases and media appearances Table 3: Social media Table 4: Outreach Activities

Table 5: Monitoring and evaluation

List of Figures

Figure 1a: Facebook Insights

Figure 1b: Facebook Insights

Figure 2: Twitter Highlights

Figure 3: Event newsletter

Figure 4: Award Event videos

Figure 5: EUROMATH 2017, Bucharest

Figure 6: INTED 2017, Valencia

Figure 7: Little Dutch Entrepreneurs Award 2017

Glossary

STEM: (Natural) Science, Technology, Engineering and Mathematics

WWW: World Wide Web

MM: Management Meeting

SC: SciChallenge

INTEND: International Technology, Education and Development Conference

deliverable d7.6 dissemination package 3...presentation of scichallenge contest to attendees...

Documents