delivering marketing results in the always on era
DESCRIPTION
At any time, our customers can form opinions, decide to act or make a purchase. This represents a huge opportunity and an even greater challenge for organisations. How can brands engage authentically and relevantly?TRANSCRIPT
Helping Brands Thrive in the Always-On Era
Timi SiytangcoDirector, Digital Strategies
2 04/10/2023
Who are we?
Bite provides global marketing services for companies that want to change the world.
ALWAYS ON
10 Apr 20234
Marketer quick poll: How always on are you?
90%describe themselves as “always on” marketers
describe themselves as “always on” consumers
believe their brand is ready for the always-on era
65%55%
perpetually switched on 24/7 to what's happening
24/7 utterly consistent
always in touch, always tuned in digitally
consistent marketing vs on a campaign by campaign or product to product basis
Search Live
on call like the doctors at the emergency wards
10 Apr 20235
Customers have moved on.
Brands are changing.
Agencies can’t sit still.
Source: Young Woman Bored by Petr Kratochvil
The evolutionCollateral / POS
Events / exhibitions
Face to face
Premiums / giveaways
Proven and traditional methods and tools
Updated tools and technologies
New dynamics and dimensions
Newsletter > eDM
Brochures > iPad
Events > webinars
Social media
Search
Mobile
10 Apr 20237
Brands as Publishers…PLUS
• Content + Community• Online + Offline• Social + Loyalty
10 Apr 20238
Using current news to drive customer action
10 Apr 20239
Product innovation through crowdsourcing
10 Apr 202310
3 tips to help brands thrive in the always-on era
Curiosity
Creators
Complementary
Thank you.
Timi SiytangcoDirector, Digital Strategies