demand planning: smarter product mix, targeted segments, maximized sales (anaplan hub 2014)

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© 2014 Anaplan, Inc. All Rights Reserved. Anaplan Confidential Information ANAPLAN APPS OPERATIONS Demand Planning: Smarter Product Mix, Targeted Segments

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Page 1: Demand Planning: Smarter Product Mix, Targeted Segments, Maximized Sales (Anaplan HUB 2014)

© 2014 Anaplan, Inc. All Rights Reserved. Anaplan Confidential Information

ANAPLAN APPS

OPERATIONSDemand Planning: Smarter Product Mix, Targeted Segments

Page 2: Demand Planning: Smarter Product Mix, Targeted Segments, Maximized Sales (Anaplan HUB 2014)

© 2014 Anaplan, Inc. All Rights Reserved. Anaplan Confidential Information© 2014 Anaplan, Inc. All Rights Reserved. Anaplan Confidential Information

Demand Planning

Page 3: Demand Planning: Smarter Product Mix, Targeted Segments, Maximized Sales (Anaplan HUB 2014)

© 2014 Anaplan, Inc. All Rights Reserved. Anaplan Confidential Information

Demand Planning

It’s hard to keep our

product hierarchies

aligned with alternate

organizations of the list.

We cannot plan at

SKU level.

Our channel strategy

is makes it hard to

determine where we

should send products

We cannot align our

demand plan with

promotion strategy or

new product launch

process.

Page 4: Demand Planning: Smarter Product Mix, Targeted Segments, Maximized Sales (Anaplan HUB 2014)

© 2014 Anaplan, Inc. All Rights Reserved. Anaplan Confidential Information

ANAPLAN DEMAND PLANNING

Collaborate with field managers to plan and present demand plans

Accurately forecast commissions and

attainments

Flexible Hierarchy

Management

Business Use Managed

Allocations

Traceability,

Auditability

Many to Many

Relationships

Features

Reduce inventory time with smarter analytics around buying scales of targeted

customers across channels

Maximize sales by targeting customers

with best product mix

Page 5: Demand Planning: Smarter Product Mix, Targeted Segments, Maximized Sales (Anaplan HUB 2014)

© 2014 Anaplan, Inc. All Rights Reserved. Anaplan Confidential Information

A DAY IN THE LIFESet Spreading

Rules

Add Additional Product SKUs

Forecasted P&L

Review Allocations

Category Manager

Page 6: Demand Planning: Smarter Product Mix, Targeted Segments, Maximized Sales (Anaplan HUB 2014)

© 2014 Anaplan, Inc. All Rights Reserved. Anaplan Confidential Information

• Autumn Bayless

• Focused on providing consistent, high quality, efficient

service to our clients and consumers.

VP Global Operational Excellence

• Prior role at Aramark - VP Strategic Development in Corporate

Strategy

• Past career history includes running Operations and serving as CIO

for Tastykake, a public CPG food producer

• Started career as a management consultant for

PricewaterhouseCoopers running large scale

process, technology, and org improvement projects

• BS Industrial Engineering; MBA

Page 7: Demand Planning: Smarter Product Mix, Targeted Segments, Maximized Sales (Anaplan HUB 2014)

© 2014 Anaplan, Inc. All Rights Reserved. Anaplan Confidential Information

Who is AramarkARAMARK Aligned Service Offerings

We provide award-winning services to healthcare institutions, universities and school districts, stadiums and arenas, and businesses in 22 countries around the world.Headquartered in Philadelphia, Aramark is comprised of 270,000 service stars worldwide.

Food & RetailRetail Dining, Catering & Events

Self-serve Coffee and Vending

Conference and Lodging Management

Facilities ManagementRetail Dining, Catering & Events

Self-serve Coffee and Vending

Conference and Lodging Management

Uniform Supply &

ManagementRetail Dining, Catering & Events

Self-serve Coffee and Vending

Conference and Lodging Management

Healthcare Education Business &

IndustrySports &

EntertainmentPublic Safety

& Corrections

Vertical Market Expertise

Page 8: Demand Planning: Smarter Product Mix, Targeted Segments, Maximized Sales (Anaplan HUB 2014)

© 2014 Anaplan, Inc. All Rights Reserved. Anaplan Confidential Information

World before Anaplan

Had an analytical labor demand project we needed to deploy across our numerous account locations

Hampered by disparate data kept at the local level at these various sites

Needed to pull together a solution quickly and deliver results in a few months

Solution needed to be easily understood by account teams

Page 9: Demand Planning: Smarter Product Mix, Targeted Segments, Maximized Sales (Anaplan HUB 2014)

© 2014 Anaplan, Inc. All Rights Reserved. Anaplan Confidential Information

World After Anaplan

• Was able to pull in various data

sources to single Anaplan cloudbased solution

• Models were built in a matter of a

few weeks

• Resulting reports and charts simpleand easy to understand

• Deployment commenced in two months