Denver Perks A Cashless Marketing Program

Presented to: Lawrence Yee & James Aragon - JapoixPresented by: Allison DiPaolo

Email: adipaolo@entercom.comPhone: 303.967.2805

How Denver Perks Works1. We collaboratively create a great offer that entices our fans to buy. The offer will be

available for 7 days, creating urgency to buy now.2. Entercom simultaneously leverages its marketing assets on your behalf – radio talent,

websites, email database, text database, facebook, Twitter and more – to market and promote the offer to our fans.

3. Consumers go online to www.denverperks.com to purchase your offer and Entercom handles all aspects of the sale and fulfillment.

4. You receive a percentage of the net revenue* from all sales.5. Our fans visit your business to redeem the certificate, often spend more (appetizers,

wine, products, additional services) & bring their friends or family.6. You can validate certificates in real-time via phone, text, online, barcode scanner or

simply checking off from a printed list.

*Net revenue = gross revenue actually collected by Entercom (net of any returns or credits), minus 3% for credit card processing fees.

Entercom shall pay Merchant its share** of Net Revenue within 30 days after the end of each month.**Minimum of 100 certificates must be sold in order for Entercom to pay percentage back.

Benefits of Denver Perks1. Cashless Marketing System2. Guaranteed Customers through your door3. Power of Integrated Marketing

• Dedicated email to 100,000+ opt-in subscribers• Reaching over 1.3 million listeners across 4 leading Denver stations’ platforms

4. Revenue Share Opportunity – A percentage of the profits come back to you!5. Service and Follow-up from One Local Account Rep6. Fast, Measurable Response7. Opportunity to Upsell Customers and turn them into Loyal Customers8. Social Networking & Increased Word-of-Mouth

• Friends share your offer with other friends via email and/or social networking• Facebook & Twitter promotion through Denver Perks accounts

Denver Perks is superior to other Group Buying Programs. Here’s why...

Denver Perks puts the power of its fan base to work for select businesses like yours that we know will resonate with our fans.• Our fans are engaged with our stations – they love our programming and our personalities

and they listen and interact wherever they are – at work, at home, in the car, and more. • Your business is introduced and branded to our fans by our stations and their personalities.• You reap the benefit of the association and we benefit from an ongoing relationship with

you.• All at NO CASH OUTLAY and NO RISK to you.

Marketing Assets: More than an EmailMarketing Assets KOSI 101.1 Alice 105.9 99.5 The Mountain Studio 1430On-Air Mentions Read by Talent* – Day of Offer 3 3 3 3Perks Email to opt-in Database (100K+) – Day of Offer Text Alert of Offer – Day of Offer Mentions in recorded Perks commercials** - Mon-Sun 8 8 8 8

Internet Radio Spots - Mon-Sun 15 15 15 15

Social Media Posts on Denver Perks Accounts – Day of Offer

Facebook & Twitter

Facebook & Twitter

Facebook & Twitter

Facebook & Twitter

Giveaways for On-Air, Online or Facebook Contests Optional***

Total Marketing Value: $17,840*On-air mentions subject to each station, offer must be deemed appropriate for audience.

**Rotating :60 Denver Perks branded spots Mon-Sun promoting offers of the week. Shared presence in minimum of 50% of these spots.***Giveaway offers and specific mentions subject to station and talent availability.

Digital Assets - Dedicated Email : Text Alert : Homepage Feature

Today’s deal from Denver Perks is $50 of Italian Food & Drinks for $25 at Maggiano’s Little Italy! Visit www.denverperks.com now to purchase. Text STOP to quit.

Validating Denver Perks Certificates1. WEBSITE• Go to: https://admin.analoganalytics.com/daily_deal_certificates/validate• Enter: Login – dealoftheday & Password – dealoftheday• Enter 8-digit validation code

2. PHONE• Call 1-877-577-8444 and enter 8-digit validation code

3. TEXT MESSAGE (SMS)• Text: BBD[space]R[space]8-digit validation code to 898411• Example text: BBD R 12345678

4. PEN & PAPER• Manually check off printed list of purchasers & validation codes

5. BARCODE• If you have a scanner, a series of barcodes can be added to the certificates.Need to check system 5 days before launch to make sure scanner compatible.

Denver Perks Program SummaryJapoix ReceivesEMAIL: Dedicated Denver Perks email with a Buy Now option to 105,000+ opt-in subscribers the day your offer goes live.LIVE MENTIONS: Live on-air promotion across all 4 Entercom stations the day your offer goes live to include a minimum of 12live mentions (1 per daypart/per station) creating urgency to purchase your offer that week. DENVER PERKS SPOTS: Inclusion in Denver Perks branded :60 promo commercials to run across all 4 Entercom stationsrotating the week of your offer (Mon-Sun), shared with 1-2 other offers of the week. Minimum of 16 spots. TEXT ALERT: Text alert of offer the day it goes live.INTERNET RADIO: Denver Perks branded spots with your business mentioned across all 4 Entercom station websites the weekof your offer (Mon-Sun). Minimum of 60 spots.SOCIAL MEDIA: Promotion through Denver Perks facebook and Twitter accounts.SHARED REVENUE: 25% of the Net Revenue from the certificates sold within the 1-7 day timeframe.

Japoix ProvidesQUANTITY: Minimum of 1000 offers to be sold

PROMOS: 5-10 extra certificates for giveaways and internal useENTICING OFFER: Attractive offer mutually agreed upon by both parties

ARTWORK & COPY: Copy, graphics and logos as neededGREAT CUSTOMER SERVICE: Full compliance on redemption