design (and design schools) for social innovation, by ezio manzini, desis network
TRANSCRIPT
design
(and design schools)for social innovation
EM’s Presentation Draft 1 5.02.2013
London 13.11. 2013
Ezio Manzini, Politecnico di Milano, DESIS Netwrok
in the age of networks and sustainability
design map
“Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.”
(The Science of the Artificial, 1969)
Design / H. Simon
diffuse human capability
professional expertise
actors and competences
diffuse design
expert design
design modesactors and competences
“Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.”
(The Science of the Artificial, 1969)
Design / H. Simon
problem solving
sense making
motivations and expectations
problemsolving
sense making
design modesmotivations and expectations
problemsolving
sense making
design modes
diffuse design
expert design
problemsolving
sense making
design modes
diffuse design
expert design
Design and Communication
Agency
1
problemsolving
sense making
design modes
diffuse design
expert design
Design and Technology
Agency
Design and Communication
Agency
12
problemsolving
sense making
design modes
diffuse design
expert design
Design and Technology
Agency
Design and Communication
Agency
Cultural Activists
1
3
2
problemsolving
sense making
design modes
diffuse design
expert design
Design and Technology
Agency
Design and Communication
Agency
Grassroots Organization
Cultural Activists
1
34
2
problemsolving
sense making
design modes
diffuse design
expert design
Design and Technology
Agency
Design and Communication
Agency
Grassroots Organization
Cultural Activists
1
34
2
in the age of networks and sustainability
problemsolving
sense making
design modes
diffuse design
expert design
Design and Technology
Agency
Design and Communication
Agency
Grassroots Organization
Cultural Activists
1
34
2
in the age of networks and sustainability
emerging
trends
problemsolving
sense making
design modes
diffuse design
expert design
Design and Technology
Agency
Design and Communication
Agency
Grassroots Organization
Cultural Activists
1
34
2
in the age of networks and sustainability
emerging
trendsdesign
schools?
problemsolving
sense making
design modes
diffuse design
expert design
Design and Technology
Agency
Design and Communication
Agency
Grassroots Organization
Cultural Activists
1
34
2
emerging trends
in the age of networks and sustainability
design trend/1transition
time
growth
pre-industrial very slow growth industrial growth dynamic steady state T
we are here
time
growth
pre-industrial very slow growth industrial growth dynamic steady state T
we are here
in the next decades the “normal”
condition will be a state of crisis
transition
time
growth
pre-industrial very slow growth industrial growth dynamic steady state T
we are here
in the next decades we will have to
experiment new social forms
transition
experiment new social forms
design trend/1design in/for
social experiments
design trend/1
design schools?
they can participate in (and co-promote)
social experimentssocial experiment places
social experiment places
Design Harvests Innovation HubOpen innovation platform to link urban and rural
Studio TEKTAO, Tongji University, Xianqiao village
Xianqiao village, ChongMing
favorable micro-environments where innovative ideas can emerge, be developed and tested. And where trust can be created.
problemsolving
sense making
design modes
diffuse design
expert design
Design and Technology
Agency
Design and Communication
Agency
Grassroots Organization
Cultural Activists
1
34
2
emerging trends
in the age of networks and sustainability
design trend/2people
time
growth
pre-industrial very slow growth industrial growth sustainable dynamic equilibrium
T
we are here
2013 7 billions2050 12 billions
are people the problem?
peopleare (part of) the problem,
but they can also be(a big part of) the solution
in a small, densely populated,highly connected planet,
social resources are the most abundant ones
cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zero-miles food, community-supported agriculture, neighbourhood care, street festivals, community gardens, community-based tourism, social enterprises, co-working, fair trade organisations, social incubators
social innovations
social innovations aredesign-driven processes
design trend/2design with/for
social innovation
design trend/2
design schools?
they can designwith/for
local communities
design with local communities
ChongMing Project
exploring
visualizing
prototyping
enabling
replicating
synergizing
local projects
Wuxi, China
design for favourable environmentsamplifying ideas and best practices
story telling and scenario building
cultural insights
creating tools and methods
empower diffuse design skills
local projects
problemsolving
sense making
design modes
diffuse design
expert design
Design and Technology
Agency
Design and Communication
Agency
Grassroots Organization
Cultural Activists
1
34
2
emerging trends
in the age of networks and sustainability
design trend/3networks
design in thenetworked world
networks of social actors who design and interact
co-designing networks
design trend/3design always
happens in networked co-
design processes
design trend/3problem solving/sense making: open-ended co-design processes
in which everybody, expert and not-expert, acts at the different nodes of
the network
design trend/3
open-ended processesand design initiatives
design trend/3
design schools?
they can promote and enhance several design
initiatives at the nodes of the designing networks
examples ofdesign initiatives
design schools?
mappingthe state of the arts
Green Maps in several informal settlementsIndicating interesting places. Creating groups of mappers.
Mombasa, Curitiba, ...
assessingproblems and opportunities
Water and energy consumption in low income families.Universidade Federal do Paraná, Departamento de Design,
Núcleo de Design & Sustentabilidade. Curitiba, Brazil
Curitiba
Ethnographic Observatory of Design and Social Innovation in Rio de Janeiro. Escola Superior de Desenho Industrial, UERJ
developingethnographic research
Rio de Janeiro
communicatingand giving visibility
Social Innovation Film Festival. Rad, Universidad del Norte; Universided de Pamplona; Universidad Pontificia Bolivariana
Bogotà
creating story telling initiatives
The Street Voice. Design for Dialogue on Homelessness. ESDI – UERJ, Rio de janero.
Rio de Janeiro
6 ways of doing…
30 evolved solutions
5 persona
creating personaand building scenarios
designingco-design tools
realizingrapid prototypes
visualizingsystems functioning
designingdigital platforms
problemsolving
sense making
design modes
diffuse design
expert design
Design and Technology
Agency
Design and Communication
Agency
Grassroots Organization
Cultural Activists
1
34
2
emerging trends
in the age of networks and sustainability
design trend/4coalitions
design in thenetworked world
thanks to shared visions, some links can be reinforced
thanks to shared visions, some links can be reinforced
co-designing coalitions
design trend/4design promotes
and supports coalitions
design trend/4
design schools?
they can participate in (and sometime co-promote)
designing coalitions
“Nutrire Milano” Project
Parco Sud Milano
example
University of Gastronomic Sciences
Politecnico di Milano, DIS-INDACO
Slow Food Italy
Shanghai City
Xianqiao village
Chong Ming island
Xianqiao Eco-villageTongji University
Politecnico di Milano DESIS-China Network
Studio TAO China-US Center for
Sustainable Development
example
New York City
Amplifying Creative Communities
example
VEILVictorian Eco Innovation Lab
Monash UniversityUniversity of Melbourne
RMIT UniversitySwinbiurne University
Hume 2032
Melbourne
example
next designopen-ended co-design processes
in which everybody, expert and not-expert, acts at the different nodes of
the network
next design
design schools?
promote design initiatives in designing networks
participate/co-promote designing coalitions
participate/co-promote social experiments
develop a new design culture
thank you!
desis-network.org