design intervention in enhancing tourist experience
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TRANSCRIPT
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DESIGN PROJECT III
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Design Intervention towards enhancing tourist experience and providing safety & security in places of tourist interest / archaeological sites.
ByJ.SridharK.Thirupathi
Guide:Prof.(Dr) Debkumar Kumar Chakrabarthi
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To help the tourist explore the place of tourist interest in more easy sharing information and also taking care of safety and security there is a need for an interactive guiding system.
3OBJECTIVE
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Design Process
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5DESIGN PROCESS
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Literature Research
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7LITERATURE RESEARCH
Back Ground Study
Literature Research
Problems Identified
Focused Area
Tourism Scenario : India Specific
Visitor Experience & Tourism Development
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8IDENTIFIED PROLEMS
Regional linkages
Connectivity
Basic Civic Infrastructure
Tourist amenities
Service Delivery
Institutional regulatory Issues
Crime related concerns
Safety and Security
Focused Area
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9FOCUSED AREA
1 2
3 4
Individual exploration Providing Information
Connectivity among group of people Providing Safety and security
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10FOCUSED AREA
Infrastructure details
Internal connectivity among people
Support for Self-monitoring/exploration
Lack of quickly access information, translation services, or
other assistance for tourists
Poor network signals
Safety and security from being lost
List of emergency contacts
Identified problems in focused area…
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Contextual Enquiry
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11USER STUDY
Interviews
Qualitative and Quantitative analysis
Design
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12INTERVIEWS
AimStudy the current Guiding system & Safety and Security facilities provided by tourism organizations and examining the underlined problems
Focused areas
Guiding system
Safety and security
Services available at tourist spots
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13TARGET GROUPS
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Ethnographic Research
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15INTERVIEWS
Organizations
• India Tourism
• Assam Tourism
• Directorate of Tourism
Security
• Police Station
• Internal security
Tourists
• On Tourist spot
• Online
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16INTERVIEWS
People
Anjan chakravartyDirector of Assam Tourism
BhattacharyaA.E.E Technical Engineer, ATDC
J.BhagavathiAssam tourism Information Center, Kamakhya
Maheswar BoroKamakhya outpost police station
Benu DasGardener kamakhya
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Why these People…
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Takes care of surrounding on spot
Protector of Law & Order on spot
Information Provider on spot
Policy Executer
Policy maker
18PEOPLE
Anjan chakravartyDirector of Assam Tourism
BhattacharyaA.E.E Technical Engineer, ATDC
J.BhagavathiAssam tourism Information Center, Kamakhya
Maheswar BoroKamakhya outpost police station
Benu DasGardener kamakhya
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Interviewees Opinion
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20ANJAN CHAKRAVARTY
“We focus middle class peoplewe provide middle class services”
--- Anjan Chakravarty
Guiding assistance
• Tourist guides( unemployedyouth from Assam)
• Sign boards
• Printing material
• Website
Safety and security
• Tour operators/staff
• Emergency services (helplines, etc.)
• Conducts training for staff and guides in regular intervals.
Our Observations
• Scope for Development of Multimedia device for guiding purpose.
• Awareness about tourism culture
• Need for better facilities in terms of information communication
Director, Assam Tourism
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21A.BHATTACHARYA
“Providing good services enhances tourism development”
--- A.Bhattacharya
Projects (Civil constructions)
• Infrastructure
• Transportation & Accommodation facilities
• No Projects related to communication system development(Technology related)
Communication services
• Need for Wireless Networks. Very few places have this facilities.
• Absence of towers in rural areas, so no possibility of wireless network system
Our Observations
• Initiative should be taken to develop communication systems and guiding systems
• Possibility of a communication device Development with guiding facility
• Not many resources are available for self/individual exploration
A.E.E.Technical, ATDC
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22MAHESHWAR BORO
“Police out post is setup just 3 months back and very less staff is available”
---Maheswar Boro
Safety & Security
• Guards are on duty every day to avoid any kind of crime activities
• Check post for checking Vehicles
• Wire fencing, warning boards has been set up at dangerous areas
Security during festival
• Control booths has been setup
• Mikes and recordings tapes has been setup to give instructions to tourist about safety and security
• More number of guards are on duty
Our Observations
• There is no checking post
• Current security strength is 6, need for more security guards
• No availability of pre informed information like emergency numbers, security guide lines etc..
Police Outpost, kamakhya
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23OBSERVATIONS
• Scope for development of Multimedia device for guiding purpose.
• Need for awareness about tourism culture
• Need for better facilities in terms of information communication
• Initiative should be taken to develop communication systems and guiding systems
• Not many resources are available for self/individual exploration
• No display boards/information boards are available
• No emergency contact numbers are provided
• Providing information is not a major concern
• Website is the only available source technology
From Interviews
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24OBSERVATIONS
• Publicity on tourism spots need to be improved
• Lack of trained people with multi language speaking ability
• Absence of towers and other resources in remote areas(no internet connection)
• Need for adventurous tourism
• Friendly environment and addressing tourists needs
Continued…..
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25TOURIST SPOT
Selected tourist spot forinterviews • Kamakhya temple,
Guwahati, Assam
Image taken by Sridhar at kamakhya
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Personas
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27TOURIST PERSONA
Self Dependent
Communication services need to be improved….
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Affinity analysis
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29
• Online survey has been conducted to collect the quantitative data about tourism. • In online survey total of 50 people has filled up the survey.
Geometrical Representation of Data
Qualitative & QuantitativeAFFINITY ANALYSIS
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30AFFINITY ANALYSIS Qualitative & Quantitative for Guiding
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31AFFINITY ANALYSIS Qualitative & Quantitative Safety and Security
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32AFFINITY ANALYSIS Qualitative & Quantitative for other services
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33AFFINITY ANALYSIS Qualitative & Quantitative
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34AFFINITY DIAGRAMMING Overall analysis…
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Design
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36DESIGN CONCERNS
Required Technology is already available, there are still open challenges with respect to
• Design• Usability• Portability• Functionality• Implementation
In our project we will try to address above mentioned challenges using available technology.
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37INFORMATION FLOW MODEL
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38INFORMATION FLOW MODEL
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39INFORMATION FLOW MODEL
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40IDEA GENERATION
Scope for development
Possibility for development of multimedia device with option of multiple languages for providing information about the tourist place, tourism culture etc.., and to support tourist in providing
• Guiding assistance for individual / self-exploration of tourist spot.• Connectivity among group of people • Providing Safety & Security• Providing Information
All these facilities help improve tourist experience.
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Scenario
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42SCENARIO (Speculation)
Product that helps in exploring tourist
spot
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Till now all the works related to literature, interviews & surveys,
observations & analysis, brain storming & Idea generation are completed.
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44NEXT STEP
Product Development
Next semester work related to design and development, user testing is done and final deliverables
are submitted.
Idea based on
• Mass Tourism
• Pre-conformed information
• Money value
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45REFERENCES
• Tourism experiences in a lifestyle destination setting: The roles of Involvement and place attachment Michael J. Gross ⁎, Graham Brown, School of Management, University of South Australia, City West Campus, Elton Mayo Building, North Terrace, Adelaide SA 5000, Australia
• An innovative mobile electronic tourist guide application, Michael Kenteris Damianos Gavalas
• Key Issues in Visitor Experience and Tourism DevelopmentA Study of Varanasi ,Dr. P.V. Rajeev and P.J. Shyju
• Articulating Service Concept to Enhance “TOURISM EXPERIENCE DESIGN”Anne Marie Lally, Department of Languages, Tourism and Hospitality,Waterford Institute of Technology, Cork Road, Waterford.
• FÁILTE GO SLÁINTE: Understanding the “TOURIST EXPERIENCE CONCEPT”Mr Noel Murray, Dr Anthony Foley, Dr Patrick Lynch. The RIKON Group, School of Business, Waterford Institute of Technology.
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46REFERENCES
• Emerging dimensions in tourism: India Specificby Venugopalan T.
• 5 things Government needs do to promote the Tourism Industry in IndiaPosted by: Kaushambi in India, Times of India
Online Reference:
• http://www.ibm.com/developerworks/cloud/library/cl-cloudecosystem/
• http://www.newmind.co.uk/technology-platform/tourism-apps
• http://www.osi.ie/Services/Interactive-Mapping-Providers.aspx
Continued…..
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Thank You