DESIGN & REKLAMA

20th Exhibition of Advertising Industry

APRIL 15-18, 2014, Moscow, CHA

DESIGN & REKLAMA, the largest exhibition of the advertising industry, will take place in Moscow on April 15th – 18th, 2014Patrons: Moscow City Government

Department for Media and Advertising of Moscow

DESIGN & REKLAMA is one of the largest and most prospective events in our market. The possibility to learn about technologies and tendencies that have appeared on the market during the previous year, to gain knowledge at various master-classes and seminars, and to meet colleagues gives a great practical effect to the exhibition.

Sergey Koptev,President of the Russian Association of Communication Agencies

Supported by: International Advertising Association (IAA)Russian Association of Communication Agencies (RACA)Association of Branding Agencies of RussiaRussian Public Relations Consultancies Association (ICCO-

Russia)Association of National AdvertisersArt Directors ClubChamber of Commerce and Industry of the Russian

FederationMoscow Chamber of CommerceNoncommercial partnership of TV and Video advertising

(NPCP)Russian department of the Global Association for Marketing at Retail POPAI

DESIGN & REKLAMATHE KEY EVENT OF THE

BRANCH

Over 90% of participants are pleased by the results of the exhibition and reached their business targets2013: 178 participating companies from 7 countries.13,520 specialists of the branch from 73 constituent states of the Russian Federation and 5 countries of the world visited the exhibition and frame program events.Space: 5 229 m2

DESIGN & REKLAMA is a reputable ground for conversance with the advertising market and novelties of the industry. It is a valued professional event that gathers the leading experts of the marketing communications branch together from year to year. Andrey Barannikov,General director of the SPN Ogilvy Communications Agency, Chairman of the Russian Public Relations Consultancies Association

DESIGN & REKLAMA

THE KEY EVENT OF THE BRANCH

The exhibition is arranged by sectors for the convenience of our visitors

DESIGN: corporate identity design, printed materials design, multiple page edition design, periodicals design, outdoor advertising, logotypes, trademarks, souvenirs, packaging materials

SECTORS OF

THE EXHIBITIONGOODS PROMOTION ON THE SALES PREMISES: displays, shelves, showcases, promo-stands, audio-visual systems, lighting constructions

ADVERTISING PRINTED MATERIALS: offset / instant printing, printing / pre-printing, post-printing finishing, equipment, operating supply and parts

MATERIALS AND EQUIPMENT: large format printing, equipment, advertising on transport and subway, signboards, directories, standers, lighting advertising and lighting technology, digital panels and video-walls, operating supply and parts

2nd floor, halls 5, 8-15

TERRITORY OF INNOVATIONS

SEMINAR ZONE 1

DESIGN & REKLAMA takes up all storeys of the exhibition complex

• WEB ADVERTISING: web-site design, web-site management systems, e-mail marketing, mobile and cooperate marketing, SEO, SMM, content management, e-commerce

SECTORS OF

THE EXHIBITION

ADVERTISING SOUVENIR PRODUCTS: business souvenirs, goods for sales promotion, packaging, materials

3rd floor, HALLS 16-19MEZZANINE FLOOR, HALL 2

SEMINAR ZONE № 2

DAYS OF INTERNET ADVERTISING

The business program includes master-classes, seminars and presentations from major players of the branchThe ambitious business program is organized in the frames of DESIGN & REKLAMA exhibition from year to year. The effective experience exchange and professional discussion of the branch issues with the participation of leading associations are its main target.

BUSINESS

PROGRAMThe program is arranged by thematic days for the visitors’ convenience:PR-TECHNOLOGIES DAYDESIGN DAYBRANDING DAYPRINTING INDUSTRY DAYINTERNET ADVERTISING DAYSSOUVENIR PRODUCTS DAYPOS MATERIALS DAYEVENT TECHNOLOGIES DAYNONSTANDARD ADVERTISING DAYOUTDOOR ADVERTISING DAYTV AND CINEMA ADVERTISING DAY

Over 100 events such as lectures, master-classes, round tables will be in the program. Besides that, TV AND CINEMA ADVERTISING DAY will present following events:

• a show of the teasers-winners of the 12th Professional Contest for Television Advertising “25 kaDR”

• AICP-show in Moscow will present the best TV teasers by the Association of Independent Commercial Producers, USA

DESIGN & REKLAMA Festival program traditionally includes industry contestsSpecial projects are held in the frames of the exhibition from year to year. They are a perfect way to reflect the latest trends, tendencies and the bravest advertising ideas.Besides special projects organizers host industry contests that accentuate the high professional status of participants.

FESTIVAL

PROGRAMNational contest POPAI RUSSIA AWARDS presents superlatives of the POSM industry.Its main target is to discover the best developments of the POSM industry and in-store communication.Nominations: tobacco, alcohol, drinks, cosmetics and perfume, care products, pharmaceuticals, food, equipment and home electronics, services, household goods, standard POS materials, POS solutions involving Digital Signage, Promotional Campaign at points of sales, category management, spacing and shop design, Concept, Shop-in-shop. Only leading Russian and international specialists, advertisers and representatives of the POSM originating companies such as Mars, Ferrero, Kimberly-Clark, Euroset, Philips, Unilever, Nestle, Johnson&Johnson, Microsoft, Efes, Bacardi, are invited to the Jury of the contest.

25 kaDR, the Professional Contest for Television Advertising, presents works created by production companies from Russia, Ukraine and Belarus.

Over 90% of participants found their target visitors

DESIGN & REKLAMA is an effective tool for business communications of manufacturers, distributors and customers of the advertising industry:Over 13.000 visitors from 73 Russian cities and CIS countries registered during 4 days of the exhibition in 2013.

VISITORS

STATISTICS

22,2%

20,7%

35,1%

21,6%

Senior executive managers

Middle management

Specialists

Other categories

41,8%

58,2%

Originating companies

of promotional products

Manufacturers and distributorsof promotional products

5,2%

12,9%

6,7%

55,4%

Purchase / order of goods or services

New business contacts

Support of business contacts

Familiarization with the novelties of the branch

19,8%

Visiting of the Event program

52,8%

38,7%

Moscow /Moscow region

Constituent states of Russia

8,5% Foreign countries

Over 90% of participants were satisfied by the number of visitors

VISITORS

STATISTICS

22,1%

19,6%

11,5%

7,6%

Design

Advertising printing

Outdoor advertising

Goods promotion on the sales premises

10,7%

14,3%

WEB-advertising

Nonstandard advertising

Visitors’ interest to the sections of the exhibition:

13,1% Souvenir products

19,1%

17,7%

22,3%

Full service advertising agencies

Design-studio

Advertising agency

Periodicity of visits of DESIGN & REKLAMA:

12,3%

Visited for the 1st time

11,3%

34,0%

Trade

Services and maintenance

8,2% Manufacturing and industry

Advertising manufacturing complex

Visitors who order advertising services:

41,1%

10,3%

24,9%

Visit sometimes

Visit annually

7,4% Banks, insurance companies

Professionals meet at DESIGN & REKLAMA

Participants consider the high quality of the audience of DESIGN & REKLAMA as its main achievement.87% of visitors are professionals.

AMONG

VISITORS36,6 7 Krasok 7 TV Absolut BankAbsolut RealtyAdidas Group Administration of Smolensk cityAdministration of Tambov cityAdministration of Troitsk Urban Okrug Aeroflot AeroSoyuz Helicopter Airline

Agroprom-MDT groupof companiesAlfa-BankAlfa-Capital AlfaStrakhovanie ALMAZ HOLDING AlmazYuvelirExport Alm-DevelopmentAlpina Publisher Amway Apex Realty Auchan LLCAirTransCargo Aviadvigatel OJSC Avtokhimia-Invest AvtoVAZ

Azbuka zhilya Baltika BreweriesBank BCC-MoscowBank Express-credit Bank Globex  Bank Petrocommerce Bank ROST Bank Russky Standart Bank Vozrozhdenie Bank VTB Bank GagarinskyBank VTB24

Banking technologiesBBDO BBK Electronics Belagromash-Service named after Ryazanov V.M.BelGazpromBank  Blackberry Agency Bolshoi TheatreBosco storesBusinessInvest Canon Ru LLC Capital Construction and Architecture DepartmentCapital Credit Comradeship Bank Carrera & Carrera Channel ONE Russia CitiBankCoca-Cola HBC Confael CORAL TRAVEL Corporate Finance Bank CREDIT EUROPE BANKCristall-Lefortovo Danone Unimilk DepoComputers Dilyaver LTDDonetskSteel GroupEnergy Consulting Ernst & Young

EUROCEMENT group Eurohydraulic  Euroset Retail EVRAZ Metall Inprom EVROBETON Expert Network of Electronics FAVORIT MOTORSFerrero RussiaFINN FLAREFormula Kino Gedeon RichterGogol TheatreGOTEK Enterprises GroupABSOLUT GROUPGulliverGUTA Bank HAPPYLON CorporationHeinekenHewlett-Packard IEK Group of Companies IKEA IKEA DOMINCOM Invest INCOM Real EstateInfoflot Cruise Company InterCoopBank IntouristInvest Club Investment Bank

InvestTradeBank IzhComBank Jeans Symphony Johnson&Johnson KAMAZ Karat KARL STORZ GmbHKarlson TourismKaro Film Kaspersky LabKelly ServicesKimberly Land KIT Finance Kolomensky Zavod Kopeika Retail ChainKrasnogorsky Zavod Krasny Souvenir L’Oreal LAYSA Railway Advertising Agency LG ElectronicsLUKOIL-Inter-Card M.Video Machine-Building Plant Magiya Zolota Makmaster Café Network Mango MARKS&SPENCERMARS Mary Kay Maxima Hotels MDM BankMedsi Group of Companies

Over 90% of participants mentioned the high level of visitors’ competence

Participants consider the high quality of the audience of DESIGN & REKLAMA as its main achievement.87% of visitors are professionals.

AMONG

VISITORSMEGA MegaFon  Megapolis DevelopmentMetelitsa Club METROWAGONMASH MicrosoftMIEL MIR TV and Radio Company MMC Norilsk NickelMoscow 24 TV ChannelMoscow Art Theatre named after A.ChekhovMoscow Fotoclub Moscow Kremlin Museums

Moscow Musical Theater Moscow State CircusMoscvettorg MosKhimPharm-Preparaty named after Semashko Moskva Doverie TV ChannelMostGeoCenter Mouzenidis travelMr.Doors MTS National Insurance Group Nestle

Nestle Russia NGK Slavneft Nika Trade House Nizhegorodskaya Pharmacy Network NOMOS bank Nota-bank Novo Mebel Ogilvy & MatherOleg Tabakov Moscow TheaterOSTINOZON.ruPepsiCo Peredvizhnik Perekrjostok 

Perm Engine Company PharmEtica Advertising Information Agency Philips PIK Group  PONY EXPRESS Procter&Gamble PromAgroFond Renault Republica RESO-Garantiya RosenErgoAtom  Rosinter Restaurants HoldingROSOBORONEXPORTRUSELT GROUP  Rusfinance BankRusimport Russia-2 TV channelRussian Space Systems Russia's Federal Energy AgencyRusskaya Cosmetica RUSSLAVBANK  Sberbank CIB SberCred BankSberFond RESO Scandinavian Health Center Sergiev Posad State History and Art Museum-PreserveSeventh Continent

SEVMASH SIBUR Russian Tires SIDMASH Smolensk Hosiery Factory SOTCOM Telephone Company Sportmaster Sredne-Nevskiy Shipyard State Memorial and Natural Preserve Museum-estate of L.Tolstoy Yasnaya Polyana State Tretyakov GallerySUNMAR TOUR SurgutNefteGas Svyaznoy LogisticsTashir Media Tashir MediaTetra PakTNK-BP TNT-Broadcasting NetworkTrade Holding TransMashHolding  Tulsky Promyshlennik Bank Tupolev JSCTyazhPressMash UnileverVella Group of X5 Retail Group

Vesta CenterVital Development Corporation VimpelCom Vladivostok Avia VneshPromBank Vokrug sveta Volgograd branch of the Russian Presidential Academy of National Economy and Public Administration Vologda sausage factory MiMP Vtoraya Gruzovaya Kompaniya (2nd Freight Company) Vtorprom LLC Vyatka TSUM Yandex Youth Center of Innovations and Computer Technology ELIN Youth Parliament of Moscow ZarubezhNeft  Zhildorstroy Zhukovsky Machine Engineering PlantZiO-Podolsk 

April 15th – 18th, 2014. Moscow. Central House of ArtistsExhibition of the advertising industry DESIGN & REKLAMA«EXPO-PARK EXHIBITION PROJECTS LLC»Office 165, 10, Krymsky Val, 119049 MoscowPhone number.: +7 (495) 657-99-22 (multichannel)www.expopark.ru

Head of the projectAnastasia Eliseeva

anastasia@expopark.ru +7 (495) 657 9922, ext.103

Managers of the projectSvetlana Avenirova

s.avenirova@expopark.ru +7 (495) 657 9922, ext. 229

Karina Diemerkarina.diemer@expopark.ru +7 (495) 657 9922, ext.118

PR managerFedor Stepanenko

f.stepanenko@expopark.ru +7 (495) 657 9922, ext. 226

Business program managerEkaterina Tananova

k.tananova@expopark.ru+7 (495) 657 9922, ext.102

www.design-reklama.ru

ORGANIZING

COMMITTEE