design research methods class 1 mp2009
DESCRIPTION
TRANSCRIPT
Design Research Methods
Class #1: Introduction
DO WE REALLY NEED RESEARCH?
Research
Pros Cons
From 2009 Class
Pros Cons
Bombarded and too much
Doesn’t guarantee success
People don’t know what they want
Time consuming
Participants aren’t motivated to give real answers
From 2009 Class
Pros Cons
Bombarded and too much
Doesn’t guarantee success
People don’t know what they want
Time consuming
Participants aren’t motivated to give real answers
From 2009 Class
Pros Cons
Bombarded and too much
Doesn’t guarantee success
People don’t know what they want
Time consuming
Participants aren’t motivated to give real answers
From 2009 Class
Get information
Confidence/Comfort on the right track
Save money in long run
Gives you new ideas/new lens
Pros Cons
Bombarded and too much
Doesn’t guarantee success
People don’t know what they want
Time consuming
Participants aren’t motivated to give real answers
Limits creativity
Don’t get to the root of the problem
Not interesting
“THE REAL VOYAGE OF DISCOVERY LIES
NOT IN SEEKING NEW LANDSCAPES BUT
IN SEEING WITH NEW EYES.”
-MARCEL PROUST
Inspirational Research
Motivate Design ©2009
“…just another monkey can use this. At the end of the day, this is a corporate, highly skilled and specialized at what they do…watering down of their hard skill is not well received. You want to remain technically complex, and that is a big element. The moment the work comes into it looking like Expedia...we lose value in our skill.”
Inspirational Research
Ariely, D., The New Economics in the New World . Harvard Business Review July-August 2009
$.14 $.01
$.13 FREE
…gives help 85% of the time
One bystander…
…give help 31% of the time
Five bystanders…
Latane, B., & Darley, J.M. (1968), Group Inhibition of Bystander Intervention in Emergencies. Journal of Personality and Social Psychology, 10, 215-21.
Inspirational Research
Applying Research
Inspirational Research
A C B A C B
45% gave money back 14% gave money back
Ariely, D., The New Economics in the New World . Harvard Business Review July-August 2009
Applying Research
“The cable giant Comcast began addressing the customer-revenge problem by using Twitter to respond to problems proactively. The director of digital care, Frank Eliason, discovered that by searching for the word, “Comcast” (or sometimes, “Comcrap”), he could locate unhappy customers who were simply venting to themselves and to their friends, and respond to their problems before they became formal complaints.
Ariely, D., The New Economics in the New World . Harvard Business Review July-August 2009
Assignment 1
Find one example of an interesting research finding. (It can be from an article, but summarize the finding, not the
article.)
Write a 200 word summary of the specific finding, why it
is inspiring, and how you would apply it, as a designer.
Include the original study with your summary.