designing effective content for mobile in museums
DESCRIPTION
Smartphones, audioguides and multimedia guides are very different devices but there are some common features of the mobile experience they share. This presentation will help identify what those features are, using real examples of what works and what doesn't, to help cultural organisations make the best use of digital content on mobile platforms.TRANSCRIPT
Frankly, Green + WebbCreated for: Presented by: Date issued:The Museums’ Association Alyson Webb 15th March 2011
Frankly, Green + Webb
For this presentation I will…
• Consider some of the characteristics of mobile
• Look at some of the opportunities they afford us
• Consider how these impact on the content we need to create
Frankly, Green + WebbFrankly, Green + Webb
Frankly, Green + WebbFrankly, Green + WebbFrankly, Green + Webb
Mobile’s strength is the opportunity to speak directly to the visitor as they stand in front of the real thing
Frankly, Green + Webb
Keep users’ attention rooted in the space -
not on the screen
Stay focussed on the visitor’s physical and visual experience
Frankly, Green + Webb
Help the visitor make sense of their time in your space
Frankly, Green + WebbFrankly, Green + Webb
Use immediate, located language
Frankly, Green + Webb
Look at this
Crouch down and look over there
Frankly, Green + Webb
Physical
We have the opportunity to move our visitors through the scenery, to position them and help them make visual connections and comparisons
Frankly, Green + Webb
Choreograph your visitors
Frankly, Green + Webb
What does it feel like to be a visitor?
Frankly, Green + Webb
Mobile technology is perfect for personal, immediate communiation
A recent survey suggested that most people would rather lose their wallet than their phone
Frankly, Green + Webb
Guide is a ‘whispered confidence’
Eleanor Roosevelt
Frankly, Green + Webb
Playful & Authentic
Frankly, Green + Webb
Frankly, Green + Webb
Frankly, Green + Webb
Don’t ignore the Gorilla in the room
Frankly, Green + Webb
Frankly, Green + Webb
Be clear about what you would like each platform to deliver - then create and deploy content accordingly
Frankly, Green + WebbFrankly, Green + Webb
BUT avoid salami slicing
- try completely new strategies
Don’t fear a small budget - there are plenty of opportunities within mobile to create something to a small budget
Frankly, Green + Webb
Which audiences?
Opportunities
Challenges
Looking at your audiences’…
• Attitudes
• Interests
• Needs
Which opportunities…
• Fit with you priorities
• Are appropriate to the technology
What will this take to deliver
• Technology
• Skill
• Resources
Frankly, Green + WebbCreated for: Presented by: Date issued:
Leeds Museums & Galleries Lindsey Green + Alyson Webb 16th November 2010
W: www.franklygreenwebb.com
Frankly, Green + Webb
Credits:
Images: Flckr Commons, National Gallery
Audio: Antenna International,
National Gallery,
Monumenta