develop a strong digital presence: approaches and ... · etc branding and digital presence until...
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Develop a strong digital presence:
approaches and experience of
Interreg programmes
INFORM/INIO Network Meeting
31 May 2018 I Chania, Greece
Frank Schneider, Interreg CENTRAL EUROPE Programme
Eloy Gómez Girón, Interreg Danube Transnational Programme
Laura Pugieu, Interreg Mediterranean Programme
Arkam Ograk, Interact Programme
European Regional Development Fund
ETC branding and digital presence until 2014
• The Interreg brand name was discontinued in 2007 in favour of ETC
• Nearly 100 programme websites with different names, URLs and logos
were built. It was not easy to recognize them as part of one community.
• There was no Europe-wide digital platform for ETC because
coordination was discouraged by brand diversity
• Many thousands of short-lived project websites and brands added to a
confusing diversity and high costs
The result: a digital puzzle and low recognition
From chaos to harmony in 2014
A harmonised branding was introduced bottom-up by Interreg
programmes to increase visibility and to meet the new regulative
requirements of simplification, result-orientation and better spending.
How it changed our digital presence
Two implementation approaches
Top-down transnational
programme approach
Bottom-up Interreg
wide approach
Hosting project websites
Eloy Gómez Girón, Interreg Danube Transnational Programme
Laura Pugieu, Interreg Mediterranean Programme
European Regional Development Fund
CONTENTS Hosting Project Websites
- Advantages
- Disadvantages
Project Websites Overview
- Online Newsletter
- Document Manager
- Deliverable lirary
- Intranet
Advantages
Cost and time savings for projects (and
programmes) => more resources (human
and financial) for other activities.
Better monitoring of project websites but
also of project audience
To find easily project information and
understand the links between them, the
different thematics and the Programme
To foster synergies and capitalisation
possibilities
Joint identification as part of
Interreg/programme and joint branding
=> better visibility
Project websites being online/live longer
=> more durability
Guaranteed respect of visual identity
rules and compulsory project
information (budget, summary,
partners, etc.)
Increased quality in information /
contents (minimum content is
compulsory) and web design => better
harmonisation / less differentiation
between project websites
To ensure the collection of data
(deliverables and outputs)
To help project partners with their
project management / implementation
by providing collaborative tools: forum,
work groups, document centre,
newsletters, etc.
Disadvantages
Less room for innovation (standard websites/sections)
Technically complex
Much more workload for the JS (constant IT and content support, more
training and manuals are needed)
GDPR issues (any infringement made by a project website might affect the
programme website / responsibility)
INFORM Session – Project Website Management at the Danube Transnational Programme
Communication Officer - Eloy Gómez Girón DTP JS/MA, Budapest, Hungary
Project Websites Overview
Project Website Homepage
Project Websites Overview News & Events section
Project Websites Overview
Project Online Newsletter
Project Websites Overview
Document Manager
Section: to share
documents in private among all
the project partners
Eloy Gómez Girón Communication Officer Phone: +36 1 795 1787 E-mail: [email protected] Website: www.interreg-danube.eu
Overview of the Interreg MED web platform
Programme co-financed by the European Regional Development Fund
Programme cofinancé par le Fonds européen de développement régional
Project Homepage
News section
Events section
Project key figures
Focus section
Deliverable library – public section
Deliverable library – private section
List of deliverable factsheets already filled in
Creation of a new deliverable factsheet
Intranet
Access to workspaces / discussion groups
List of discussions of the workspace
Create a new discussion in this workspace
Manage my profile
Laura Pugieu Communications Officer
Email: [email protected] Phone: +33 4 91 57 52 97 Website: www.interreg-med.eu
: portal
to all programmes INFORM/INIO Network Meeting
31 May 2018 I Chania, Greece
Arkam Ograk, Interact Programme
interreg.eu
• A gateway to all Interreg: harmonise and simplify
• Targets local audiences: primarily potential applicants
• Aims to
a. Reach out to more potential applicants
b. Ensure a common and more accurate understanding of Interreg – (why not overall territorial cooperation?)
c. Ensure Interreg’s contribution to the overall communication efforts in the EU level
interreg.eu
• Authentic and original content from programmes and Interact editors
• Features: Interactive map and programme pages, news, social media feed, calls and jobs, media center
• Planned future modules: Interreg blog, highlighted projects, inclusion of ENI CBC programmes
• The Twitter feed serves as real–time news feed to the website with programme and project posts with focus on wider auidence
Management of the website
• Interact takes care of overall functionality of the website, error and bug fixes, consistency and accuracy of contents, management of newsfeeds
• Programmes access the CMS with an editor account that can edit the individual programme, upload calls and jobs
• Interact uploaded the first programme details (descriptions, map regions, priorities, contacts, etc), invited programmes to review and edit
• An accurate list of programme communication officers and supplying them with timely information is important
• The idea is to generate as low work load as possible for programmes
Cooperation works Arkam Ograk [name.surname@interact-
eu.net]
www.interact-eu.net