Developing a successful Big Data strategy

Using Big Data to improve business outcomes

Copyright © 2013 Splunk Inc.

Company

(NASDAQ: SPLK)

Business Model /

Products

Customers (6000+)

founded2004

first software2006

HQ San Francisco

On-premise

In the cloud

SaaS

60+

300

of the

Fortune 100

Largest license:

Terabytes/day

Splunk Company Overview

Operational Intelligence from Big Data

The Accelerating Pace of Data

Volume | Velocity | Variety | Variability | Value

GPS,

RFID,

Hypervisor,

Web Servers,

Email, Messaging,

Clickstreams, Mobile,

Telephony, IVR, Databases,

Sensors, Telematics, Storage,

Servers, Security Devices, Desktops

Machine data is the fastest growing, most

complex, most valuable area of big data

Industry Leading Platform for Machine Data

Any Machine Data Operational Intelligence

Search and

Investigation

Proactive

Monitoring

Operational

Visibility

Real-time

Business

Insights

Online

ServicesWeb

Services

ServersSecurity

GPS

Location

Storage

Desktops

Networks

Packaged

Applications

Custom

ApplicationsMessaging

Telecoms

Online

Shopping

Cart

Web

Clickstreams

Databases

Energy

Meters

Call Detail

Records

Smartphones

and Devices

RFID

Splunk Enterprise Real-time machine data

Hunk Splunk analytics for Hadoop

Improved customer experience, incidence response & problem resolution

Security incident investigation, troubleshooting and monitoring

IT operations management and data center insight

Business insights in IT, Engineering, Security, Business and Marketing

Operational intelligence across machine data and log file information

Reports and visualization of all IT data for compliance & security

Real-time dashboards giving operational visibility & insight

Telcos using Splunk for big data

Developing a successful

big data strategy

Andrew DunnChief Technology Officer

Nick HillsChief Systems Architect

About us

Global platform for recording and analyzing communications

Used by banks and enterprises for compliance, risk and

performance improvement

Scales seamlessly across data centers worldwide

First global platform for mobile, landline and data capture

First to achieve PCI-DSS Level 1 compliance on a global,

carrier-grade, public cloud platform

How we use Big Data

Our Big Data drivers

Be elastic and able to adapt

Using real-time, big, machine data to understand

normal usage patterns and anomalies

Improve customer service

Mobile device behavior, usage and health

Value added information

Machine data

Handset dataBattery, signal, network type

Log files & all data sourcesApp server logs, AWS, proxy

logs2.

Billing, CDR, telephony

switch data

Door entry logs

The data we can collect

Public data

Social media feeds

Weather data

Market prices

What we do with it

Operational intelligenceMonitoring

Proactive troubleshooting

Trend analysisAll of our data + public feeds (Twitter)

Usage patterns of people & devices

Correlating events and behaviour

Sentiment analysis

Big Data is about velocityvelocityvelocityvelocity and valuevaluevaluevalue

as much as volume

The need to be real-time

Be proactive rather than reactive

There is great, untapped value in the data

How we help our

customers’ Big Data

challenges

Untapped value in voice

Expensive to extract — Locked in department silos

Fragmenting channels — Mobile, landline, VOIP, SMS,

email, IM, social2

Value = f{speed of response}

Our customers’ problems

Solution: one global platform

Phone Appllications (C2)

UK MVNO

UK Carrier Connect (Vodafone)

US Carrier Connect (AT&T)

AP Carrier Connect

On Site PBX - Fixed

Hosted PBX

Email

Instant Messenger

Social

Skype

FaceTime

Trading Services

Payments (PCI)

News Feeds

Secure, Location Based, Rules Governed Storage

United States of America, South America, European Union,

Asia Pacific, * local, on-site

Data Storage

Growth of acquired data as a result of launching new

product sets.

Voice

Text

Numeric

Image

Video

Time

Realtime or batched, cross

cutting search and analytics

across media type, country,

domain and solution

Event: X

= Actionable alerts &

intelligence

Real-time

actionable

intelligence

Recommendations

Consider the value you can get from machine data

Record and monitor all your machine data and

customer interactionsEven if its not apparent they have an immediate value

Augment your own big data with public, social data

Download and try Splunk for free on your data

www.cognia.com www.splunk.com