developing your 2011 social media business strategy

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Outbound Excellence - Complete Social Media Business Solutions:We will develop and implement a complete, turn key, Social Media Business Solution including a Blog + LinkedIn + Twitter + Facebook + YouTube + Webcast + HTML email + send your email to 5,000 sales leads All in 3 Days or it's Free! $495 - David Kalstrom 602-770-0012 www.outboundexcellence.com [email protected]

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Page 1: Developing Your 2011 Social Media Business Strategy
Page 2: Developing Your 2011 Social Media Business Strategy

Business

Networking

LinkedIn

Target Contacts

Jigsaw /

Netprospex

D&B / Ref USA

Business

Intelligence

Inside View

Blog Bridge

E-Communication

GroupMail

GroupMetrics

Twitter

Thought

Leadership

Podcast / Webcast

Blog / YouTube

2011 Social Media Business Solution“Best Practices”

Presentation

Web-x / DimDim

Go To Meeting

Messaging

Skype

Social

Networking

Facebook

Page 3: Developing Your 2011 Social Media Business Strategy

LinkedIn

All-Inclusive Social Media Business Solution

WeaknessesStrengthsComponents Application(s)

FastLow Cost

Highly Effective Contact Identification

Internal CommunicationThought Leadership

Integrated

ContactsCommunication

ActivitiesApplications

GroupsDiscussions

EventsInterfaces

Seeded Discussions

Diluted Value

Vendor Groups

Blind Removal

Page 4: Developing Your 2011 Social Media Business Strategy

Social Media Business SolutionEstablishing Thought Leadership

WeaknessesStrengthsComponents Application(s)

Blog RSS Feeds In/Out

Directory / Integration

BlogHard Set-UpNeeds Carrier

Resource Drain

Blog

Webcast

Video

WebcastSoc Med / LinkedIn Search / ArchivesFull Contact Info.

BlogEffective Reach 10:1

Automatically Fed / SpreadContinuously Read

Any Communication Element

WebcastLead Generation

Machine

WebcastHard Set-Up

EXPENSIVEResource Drain

Page 5: Developing Your 2011 Social Media Business Strategy

Social Media Business SolutionObtaining Target Contact Information

WeaknessesStrengthsComponents Application(s)

Jigsaw / NetprospexTrade It’s Free

Extension / eMail Automatic Updates

Search OptionsCompany NameDecision Makers

TitlesLocations

Location TypeAffiliated Sites

Jigsaw / NetprospexNeed Knowledge

Can be Expensive

Fee / TradeJigsaw

Netprospex

Free LibraryD& B

RefUSAFree Library

Free!

Free LibraryOld / Outdated

No Email

Page 6: Developing Your 2011 Social Media Business Strategy

Social Media Business SolutionEffective Communication

WeaknessesStrengthsComponents Application(s)

Group Mail / MetricsFlexible / Easy To UseReal Time Tracking

Group MetricsLimited US Support

Group Mail

Group Metrics

Twitter Free / Quick & Easy

Excellent Branding

Twitter Set-Up

Time / Effort

eMail TemplatesClean Lists

Real Time Tracking

Tweets@Mentions

#Direct SendsHash Tags

Page 7: Developing Your 2011 Social Media Business Strategy

Social Media Business SolutionBusiness Intelligence

WeaknessesStrengthsComponents Application(s)

Immediate CredibilityValid Business ReasonsTargeted Dec. Makers

Social Media Links

Primarily T1 – T2Outdated Data User Interface

Inside View

Blog Bridge New Target Opp.

Valid Business

Reasons

User Interface

Filtering

Memory / Bandwidth

Detailed ContactsAuto Intelligence

Org Charts Social Media Inter

Programmable FeedsAuto Sort

Feed Select

Page 8: Developing Your 2011 Social Media Business Strategy

Social Media Business SolutionElectronic Presentations

WeaknessesStrengthsComponents Application(s)

Effective

Communication

Low Cost

Flexible

Close Sales

User Interface

Screen Delays

System Freeze

Frustrating

webex

GoToMeeting

dimdim

Powerpoint

Video

Screen Sharing

Recording

Multiple Locations

Whiteboards

Page 9: Developing Your 2011 Social Media Business Strategy

Social Media Business SolutionMessaging

WeaknessesStrengthsComponents Application(s)

Low Cost

Easy To Use

Effective

Flexible

Close Sales

Call Interruptions

Screen Delays

Dropped Signals

Skype

VOIP Phone

File Sharing

Screen Sharing

Local / Int’l Calls

Messaging

OnLine Notification

Page 10: Developing Your 2011 Social Media Business Strategy

Social Media Business SolutionSocial Networking

WeaknessesStrengthsComponents Application(s)

Audience Size

Popularity

Integrated Interface

Flexibility

No Cost

Advertising Options

Consumer vs Business

Conflicting Messaging

Image Issues

Value Trade-Off

Facebook

Business Templates

Company Profile

Listing Of Products

Company Branding

Flash

Polls / Surveys

Page 11: Developing Your 2011 Social Media Business Strategy

Social Media Business SolutionStrategy & Execution

WeaknessesStrengthsComponents Application(s)

Knowledge

Ability

Speed

Low Cost

Flexible

Ease Of Use

Something

New To Learn

Outbound

Excellence

Analyze

Tailor

Design

Implement

Train

Support

Page 12: Developing Your 2011 Social Media Business Strategy

Outbound Excellence

Provides Organizations With A Complete “Turn Key” Social Media Business Strategy

Up & Running In Less Than 3 Business Days – Guaranteed!LinkedIn + Twitter + Facebook + YouTube

Start Growing Sales With A Cutting Edge “Social Media Strategy” “In Less Than 1 Week.”

Outbound ExcellenceDavid Kalstrom602-770-0012

[email protected]