Content Management PlatformFor Business Applications/

Digital Asset ManagementNuxeo Platform

Brendan Coveney

Digital Asset Management: A Platform Approach

What is Digital Asset Management?

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Digital Assets

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• Digital = audio, video, image content

• Asset = enhanced with metadata

• Author, format, expiration, IP restrictions, size

• Enables searchability and tracking

... Management

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• Do you need Flickr? iPhoto? YouTube?

• Or a business application?

• Secure access

• Workflows to model business processes

• Integrations with your ERP, CRM, or other applications

Digital Assets as Content

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• Content is not limited to documents

• Media and digital content is no longer limited to the Marketing Department

• Many business applications require image, video, and audio content

Digital Assets as Content

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• Content is a Business Asset

• Modeled on what your business does

• A gadget for sale, an insurance claim, a video game, a museum artifact

• ... whatever content is in your organization

DAM = Content Management

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• A “digital asset” models the business concept it represents

• More than a simple audio, video, or image file

• Complex object

• Relationships to other objects

• Custom metadata

• Custom workflows

Why a platform approach?

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Power Shift

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Ubiquitous Access

• By 2016, 1.6 billion smart devices will be sold

• 2/3 of the workforce will use smart devices for their work

• Delivery, ingestion, management and control

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Cloud

• Private / Public / Hybrid

• Multi-tenancy

• App Level

• Container Level

• Automation

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Future Proofing

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Source: Unknown

What is a platform approach?

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Platform Approach

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Your Digital Asset Management strategy needs to be an integral component of your broader content

management strategy

Platform

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• Flexible

• Secure

• Open

• Standards

• Scalable

Unified Repository

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• A single repository for

• media content

• documents

• custom content models

• For an inclusive, connected way of managing assets across the enterprise

Technology

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A technology platform has a two-pronged mission:

Provide immediate, easily attainable benefits

Reward (and don’t punish) developers who want to delve deeper

Platform

A comprehensive ecosystem that improves the productivity of application developers and application deliverers

enabling them to provide successful content driven applications

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Application Development

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“Application Development - Designing, coding, testing, implementing, and maintaining a custom software solution over time.”

Eric Knipp, Gartner

Application Development

• Designing

• Coding

• Testing

• Implementing

• Maintaining

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Application Delivery

“Application Delivery – Selecting, implementing, and maintaining a software solution over time. This may or may not include application development and that development may be part of a complete custom system or it may simply be coding a few connectors as part of an integration effort.”

Eric Knipp, Gartner

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Platform

• Server Software

• Component Architecture

• APIs

• Configuration Tools

• Development Tools

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• Test

• Delivery Platform

• Developer Care

• Support

• Consulting

• Community

Benefits

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• Build applications that are

• Sustainable, with a broad approach vision of content management

• Cost-effective, by designing for the long term

• Open, and flexible enough to easily adapt to future requirements

Real World Examples

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• Manage collections, exhibits, loans, photos, videos

• Repository = 20 TB

• Unified repository for document management and digital asset management

• Building repeatable processes

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• Digital asset = game build

• Contains audio, images, and metadata

• Control & track access to pre-releases

• Fingerprinting on builds

• Mission critical access control, distributed on 23 sites globally

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• Store, manage and distribute all Netflix online images

• Content Collaboration processes for producing media assets

• Approval tracking with the movie studios

• Creative and Editing Workflow

• Fully Integrated with Netflix Platform

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Thank You!

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Brendan Coveney- GM, Americas and APACPhone: (+1) 408-506-8630e-mail: bcoveney@nuxeo.comFollow me: @bcoveney