digital, cloud-based, open. how is technology changing the rail industry?
TRANSCRIPT
Thomas Drexler, Global Head of Amadeus Rail & Ground Travel
Digital, cloud-based,
open.
How is technology changing the rail industry?
© 2
016
Am
adeu
s IT
Gro
up
an
d it
s af
filia
tes
and
su
bsi
dia
rie
s
Technology is powering all customers touchpoints
© 2
016
Am
adeu
s IT
Gro
up
an
d it
s af
filia
tes
and
su
bsi
dia
rie
s
3
© 2
016
Am
adeu
s IT
Gro
up
an
d it
s af
filia
tes
and
su
bsi
dia
rie
s
Digitalisation: a window to the world, a window to new sales channels
4
AWARENESS
The new digitalised customer journey
CONSIDERATION
PURCHASE
SERVICE
LOYALTY
5
© 2
016
Am
adeu
s IT
Gro
up
an
d it
s af
filia
tes
and
su
bsi
dia
rie
s
The answerThe real magic happens when brands provide a seamless customer experience,
anywhere, anytime by using technology
6
The Internet of Things (IoT)
Cloud Based Technologies
Living Services
© 2
016
Am
adeu
s IT
Gro
up
an
d it
s af
filia
tes
and
su
bsi
dia
rie
s
Today’s technology, shaping the future of travel
7
© 2
016
Am
adeu
s IT
Gro
up
an
d it
s af
filia
tes
and
su
bsi
dia
rie
s
What is it?
8
?
© 2
016
Am
adeu
s IT
Gro
up
an
d it
s af
filia
tes
and
su
bsi
dia
rie
s
The next wave in the digitalisation of EVERYTHING
?
?
?
Exciting disruptive opportunities for Railways
9
© 2
016
Am
adeu
s IT
Gro
up
an
d it
s af
filia
tes
and
su
bsi
dia
rie
s
The Internet of Things
Connected people
4 BILLION
Revenue Opportunity
$4 TRILLION Apps
25+ MILLION
GBs of Data
50 TRILLION
Scenario 2020 Source: IDC Research, Inc.
10
© 2
016
Am
adeu
s IT
Gro
up
an
d it
s af
filia
tes
and
su
bsi
dia
rie
s
The Internet of Things in motion
improvement
PASSENGER EXPERIENCE
improvementSAFETY efficiency
OPERATIONAL
11
Cost Savings
Greater Accessibility
Better security
© 2
016
Am
adeu
s IT
Gro
up
an
d it
s af
filia
tes
and
su
bsi
dia
rie
s
Are you in the cloud?
12
© 2
016
Am
adeu
s IT
Gro
up
an
d it
s af
filia
tes
and
su
bsi
dia
rie
s
Thinking cloud-based Connecting devices, systems, processes and people in new ways
13
© 2
016
Am
adeu
s IT
Gro
up
an
d it
s af
filia
tes
and
su
bsi
dia
rie
s
Making the move to Cloud
improvement
PUNCTUALITY
Saving TIME costs
SAVING
14
© 2
016
Am
adeu
s IT
Gro
up
an
d it
s af
filia
tes
and
su
bsi
dia
rie
s
How will business use the IoT? With the era of Living Services
15
© 2
016
Am
adeu
s IT
Gro
up
an
d it
s af
filia
tes
and
su
bsi
dia
rie
s
Wearables, Hearables Towards a more personalised journey
16
Blippar Amazon Neuro Sky
© 2
016
Am
adeu
s IT
Gro
up
an
d it
s af
filia
tes
and
su
bsi
dia
rie
s
Who is doing it already? Retail & Education
17
Disney World Lufthansa
© 2
016
Am
adeu
s IT
Gro
up
an
d it
s af
filia
tes
and
su
bsi
dia
rie
s
Who is doing it already?
SNCF IDCab
Travel World
How are railways embracing technology innovation: major trends
© 2
016
Am
adeu
s IT
Gro
up
an
d it
s af
filia
tes
and
su
bsi
dia
rie
s
© 2
016
Am
adeu
s IT
Gro
up
an
d it
s af
filia
tes
and
su
bsi
dia
rie
s
#1 Personalisation Offering your customers a service when and in the way they want to receive it
20
© 2
016
Am
adeu
s IT
Gro
up
an
d it
s af
filia
tes
and
su
bsi
dia
rie
s
#2 Artificial Intelligence (AI)The impact on travel distribution: the next entry point for the customer
21
© 2
016
Am
adeu
s IT
Gro
up
an
d it
s af
filia
tes
and
su
bsi
dia
rie
s
#3 Virtual & Augmented RealityA huge potential behind technology
22
© 2
016
Am
adeu
s IT
Gro
up
an
d it
s af
filia
tes
and
su
bsi
dia
rie
s
#4 Open Data Harnessing the power of collaboration to offer a more intuitive customer experience
23
© 2
016
Am
adeu
s IT
Gro
up
an
d it
s af
filia
tes
and
su
bsi
dia
rie
s
#5 Collaborative Economy The future of global travel is multimodal
How can technology increase profitability?
© 2
016
Am
adeu
s IT
Gro
up
an
d it
s af
filia
tes
and
su
bsi
dia
rie
s
Technology is a powerful enabler to create a more rewarding journey, for both travellers and
railways.
25
© 2
016
Am
adeu
s IT
Gro
up
an
d it
s af
filia
tes
and
su
bsi
dia
rie
s
26
Improving customer satisfaction
Reducing costs
© 2
016
Am
adeu
s IT
Gro
up
an
d it
s af
filia
tes
and
su
bsi
dia
rie
s
Technology, your key to profitability
Boosting ancillary revenue
Thank you!
© 2
016
Am
adeu
s IT
Gro
up
an
d it
s af
filia
tes
and
su
bsi
dia
rie
s
You can follow us on:
AmadeusITgroupamadeus.comAmadeus.com/blog