digital - from websites to ecosystems

“Digital”From web sites to ecosystems

Saturday, December 3, 2011

A few years ago digital was about

cool !ash sites


The digital dimension of marketing was a

destination in digital space you sent your

audience from analogworld...


And suddenly things changed forever...


Digital marketing evolved into building

ecosystems, experiences and adding tangible

value...


And at the end of the day it has really

nothing to do with digital...


Its all about people.


An idea turns intoan innovation after

people start to use itin their daily lives.


So the question shouldn’t be “what

can we do in digital”. It should be what would make our audience care.


Every creative should be enthusiastic about

the possibilities technology gives us.

It allows us to be creative...


1. Mobile is growing faster than any

technology before


Smart phones have or will revolutionize the

way we consume digital content.


Three behavioral trends: Convenience,

context and fun.


Example of Convenience: Mobile Paying (NFC)


Example of Context: Relevance through time and place.


Example of Fun: Engaging real-life game with mobile


2.Creative use of data


We are overloaded with data and the key

is to become absolutely clear

about what is useful.


Data can be turned into a competitive

advantage. It can also be used to serve our audience and start

engagement.


3. Platforms for creation


4. From campaigns to projects


Business