Digital InfluencersPanel: Travel &Tourism InternetUser Survey

1st editionForming a community of influencersgiving insights on e-commercedevelopments online.

NOVEMBER 16, 2016 | JANETTE TORAL

HONG KONG

POPULAR INTERNATIONAL DESTINATION

JAPANSINGAPORE

CebuWhether for business or pleasure, Cebu ranks highest among placesvisited by the digital influencers panel.

MOST POPULAR PHILIPPINES TRAVEL DESTINATION

BAGUIO

POPULAR LOCAL DESTINATIONS

BORACAYTAGAYTAY

Travel for vacation.

DIGITALFILIPINO.COM

60%

47.5% traveled overseas.

58% spent P36,818 (average) ontravel for the past 6 months.

S U R V E Y C O N D U C T E D : M A Y 1 T O 1 6 , 2 0 1 6

DIGITALFILIPINO.COM

58% booked

Travel agency

Tour operator

Travel & tour booking portal

TRAVEL & TOURISM ACTIVITES

Agoda & Booking.com

Users highlight convenience, ease of use, and finding the"cheapest" deal.

MOST POPULAR TRAVEL BOOKING PLATFORM

influences selection of travel agency, tour operator,travel or tour booking portal.

Followed by TOUR PACKAGE AT 67%.

DIGITALFILIPINO.COM

86%Pricing

57% opt to use a travel agency,tour operator, travel & tour

booking portals whenplanning trip.

43% PAY ONLINEACCOMMODATION ARRANGEMENTS IS MOST POPULARSERVICE AVAILED OF FROM TRAVEL AGENCY, TOUROPERATOR. TRAVEL & TOUR BOOKING PORTAL.

TABLET

67% USE MOBILE DEVICE TO BOOK TRIP

SMARTPHONELAPTOP

71% connect to the Internet fromhome.

67% use mobile data go online.

J A N E T T E T O R A L - D I G I T A L F I L I P I N O . C O M

DIGITALFILIPINO.COM

DigitalInfluencers

57%are below 40 years old.

52% are female.

76% from Metro Manila.

WHO BOOKED ONLINE

WWW.ECOMSUMMIT.ASIA

E-CommerceEntrepreneursSummit2nd edition of this report will be presented.Sign-up today and get involved in the conversation.