Presented by Dr. Mathew McDougall CEO & Founder, Digital Jungle Beijing, China

Digital Jungle … Company Credentials!

Lets get down to business… Ye Baby!!Who are we?

What is Social Influence Marketing?

How can it help me?

Who’s lovin’ our work?

Digital Jungle… Rockin’ Digital!!A Leading Social Influence Marketing Agency

Specializing in Chinese & Asian social media solutions

Industry Focus: Tourism, Luxury & Automotive

Offices in Beijing, Shanghai & Hong Kong

The mission of Digital Jungle is to help our clients improve their business position and gain real value from their digital marketing investments Through our expertise in social media digital marketing programs and the application of search, affiliate and online marketing, we commit to: •  Providing exceptional value •  Driving incremental direct revenue •  Generating ROI unrivaled by traditional media •  Protecting your online reputation •  Increasing your market share over your competitors •  Building your brand awareness

We look forward to working with you.

The ‘Motherhood’ Statement

I’m Dr. Matt McDougall,!CEO, Digital Jungle

SOCIAL INFLUENCE MARKETING Defined!

Definition… Lay it on me!Social influence marketing describes the use of interactive and collaborative forms of media to influence the perception, opinions and ultimately the buying decisions of consumers by creating respect and love about a brand, product or service.

The philosophy… according to DJ!Social Influence Marketing is about leveraging social media at every stage of a marketing campaign, and it goes beyond the lifetime of the campaign too. In fact, we believe that over the long term, it is going to have a stronger affect on purchasing behavior than direct response and brand marketing.

Not forgetting… its always about the ‘big idea’!

We are all about delivering compelling ideas that drive participation and build loyalty beyond reason.

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How does Digital Jungle differ from other Agencies?!

•  The ‘big idea’ is at the heart of every campaign •  Experts in socially led marketing programs •  Totally focused on achieving outcomes •  We offer a complete management of your Chinese

social media i.e., Sina Weibo " " " " " " " " "… and generally all round good guys!

The world is changing… really!!

+70% say they discuss products and services

Measurable word of mouth

Tribes, gatherings and the watering hole

SOCIAL INFLUENCE MARKETING in Action!

Although most of our campaigns use social media as the central communication platform, we often use multiple digital channels to amplify and echo key messages. Our social media programs and digital media campaigns are conducted in multiple languages and across multiple geographies

Social influence… the marketing spiral!

Sharing the big idea’s…!

The Paid Media Strategy Outbound “push” and reach activity. Affiliate, email, Ads etc.

The Social Strategy���Your unbound marketing strategy should be all about conversation, relationships and dialogue inside the spaces that your prospects currently use. A two-way dialogue with customers, prospects and influencers who can propagate positive opinion.

We create opportunities to share our branding and campaign ideas through a deep understanding of Chinese and Asian paid, owned and earned media relationships

Awareness Liking/Friending

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Engagement Participation Community

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Evangelism

Attraction Phase

Social influence marketing… follows a process!

Loyalty Phase

Relationship Phase

Understanding the social & paid media phases

Set objectives and establish plan

Listen and understand your audience

Engage and participate

Monitor and evaluate

CLIENT STUFF Lovin’ our work!

Delivering digital strategy and execution services:

•  Customer and competitor insights •  Digital and eCommerce strategy •  Social Influence Marketing •  Search Engine Marketing •  Affiliate Marketing •  Media Buying •  Mobile Services •  Application Development

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Cool Logo Collections!

Lexus… Lovin’ our Work Creating word of mouth by targeting influential customers.

Use SIP:Enterprise to profile targets���High social network reach and strong category involvement = Male bias, 25 – 35 years

Created an online community for these influencers Video competition that provides a fun way to share and vote for interesting videos

Significant Chinese usage, +/- 6 minutes on the site.

Global Blue… Lovin’ our Work!Building brand awareness and online discussions

Using social media to drive awareness, amplified with search and media buys

Created an online program for key influencers Managing the official Sina Weibo account and seeding/feeding into many additional online forums

+/- 1000 Weibo fans/2 weeks, +/- 3-4 mins on the site.

Alliance Insurance… Lovin’ our Work Driving sales of travel insurance products.

Using search marketing to target and drive traffic ���Australian and New Zealand focused

A/B Testing, Portfolio Management, Geo/Time Targeting Multi-varience testing to achieve the most optomised results

Achieved a positive 1:4.5 search media/sales ratio

So what does this look like for me, my brand, product and service?

BLANK = <enter your brand, product or service>

Meet Digital Jungle...!

Thanks!Follow on Twitter���@digitaljunglecn

Connect on Linkedin���www.linkedin.com/company/digital-jungle

Company Email ���info@digitaljungle.com.cn

Presentations on SlideShare���www.slideshare.net/digitaljungle

Company Website���www.digitaljungle.com.cn

Also, don’t miss out on !Dr. Mathew McDougall’s new book!

“The Chinese Social Media Universe” !

Follow on Weibo: www.weibo.com/digitaljungle