red digital credentials
DESCRIPTION
TRANSCRIPT
A specialist in generating interactive ideas through gaming, social media management + application
development and digital convergence to build a powerful online community
Objective
Introduce the four pillars of social media
Listen• Understand the positioning of a brand and its product to
develop an engagement strategy.
Engage
• Build a community and personally connect with the brand and each other. Socialize with the community by tapping into the viral nature of social networks.
Influence
• Use the connect to influence your network towards accomplishing your brand, campaign and business goals.
• Visual Impact• Mobile connect
• Real Time Customer Conversation Forum
• Long term focus as a consumer Platform
• Build interesting content & engagement
Applications Facebook
Foursquare
YouTubeTwitter
Consumers sharing experiences
Engagement
Real time updatesOnline events
Our Clients
The work we doTo give you a brief perspective on the work we have achieved for our
partners over social networks
Mumbai Indians
Mumbai IndiansContent objective: Product promotion & Fan Acquisition
Mumbai Indians is the 6th largest Fanpage on Facebook in India
The only IPL team to have over 2 million fans (2,005,000) fans. The next closest IPL team has 611,325 fans.
Average new fans a day: 8000
Crosslink with Bookmyshow.com to promote sale of tickets for IPL4
Promotion of the Mumbai Indians website and the fantasy cricket platform present there
The next step: we built an e-commerce platformfor the purpose of selling tickets and are buildinga platform to sell Mumbai Indians merchandizeon facebook
Mumbai IndiansMumbai Indians support badges, widely used during the IPL
And many more…
Mumbai IndiansAn independent study conducted by Ac Nielsen and McKinsey put Mumbai Indians on top of all other IPL teams on social media
Adidas Cricket
Adidas CricketContent objective: User Engagement
Adidas Cricket had 24,144 fans in Sept. 2010
Adidas Cricket today has 1,140,177 fans in a span of 7 months.
Currently, this page is the 2nd biggest sports brand page in India
Red Digital has created a Fantasy Cricket game platform for Adidas Cricket on the Fanpage.
Adidas previewed its annual sale on the Fanpage before the stores
Adidas Cricket TVCs now premieres on the fanpage before being launched on television The page boasts of custom downloads from Adidas Applications developed for user engagement and entertainment
Adidas CricketAn independent study conducted by AC Nielsen & McKinsey put Adidas as the most spoken about sports brand during the first 3 weeks of the cricket world cup 2011.
Dream11.com’s Fantasy Cricket application customized and run on facebook
Created and implemented an auction Application, that allows fans to bid and win on Adidas memorabilia
To celebrate the harmony of Adidas and cricket, a user generated content application was created, appropriately named – Immortal Words
A collage application for the World Cup 2011 where we urged fans to upload their favorite pictures, from which a collage will be created and signed by Sachin Tendulkar and Virender Sehwag
Currently developing a Match Winning Prediction Application for IPL4
Khandani Rajdhani
Khandani RajdhaniContent strategy: Brand Awareness + Increasing footfalls
10,000 fans in the first month of operations
A showcase of pictures on facebook of the delicious food that Rajdhani offers
Driving the audience from facebook to Rajdhani outlets
Successfully running campaigns to establish Rajdhani Thali as the best Thali restaurant in India
Khandani RajdhaniSimple viral contests around occasions
Khandani RajdhaniCustomer engagement to increase footfalls
Monginis
MonginisContent Strategy: Increase online sales
10,700 fans in the first month of operations.
Currently at 37,200 fans
Integrating an e-commerce solution for the Monginis fan page allowing fans to order and gift their favorite cakes online to their friends.
We are using Monginis on twitter like a customer service tool.
The widest deployment of Foursquare India has seen till date. Over 450 location already registered. 450 more locations in the pipeline. Will allow each Monginis outlet to run local offers
Screenshots of the e-commerce platform for Monginis
MonginisEcommerce
MonginisBirthday calendar application that picks your friend’s birthdays and reminds you. Even prompts you to gift them a cake.
Godrej
Godrej - PowerplayContent Strategy: Fan Acquisition + Brand promotion
Powering the entire backend for Godrej’s loyalty program, Powerplay
Providing complete social media management with content and creative direction on social media: Direct communication with audiences on Facebook Customer service on twitter
Giving the participants access to register for the program through Facebook, taking the contest to the people rather than getting people to the contest
Effective use of Facebook marketing to enhancereach and audience of the promotion through IPL 4
• Over 70,000 people on the page presently
Application to allow fans to register on facebook
Godrej - PowerplayUnique app to identify the most loyal fans on the page
Unified Florist
Unified FloristsContent Strategy: Increase online sales + User Engagement
Launched Unified Florists' “Geo-targetted” digital presence on Facebook
Development of a completely customized e-commerce platform for selling flowers
The e-commerce platform boasts of: Smart search functionality Apart from flowers there are chocolates, cakes, etc. for sale Complete payment solution on facebook Built-in holiday list for occasion discounts completely
automated
Currently delivering offline all across India and in the region of Philippines and United States of America
Screenshots of our e-commerce platform
Edu-Associates
Edu-AssociatesContent Strategy: Brand Awareness + Strategic fan acquisition
Launching Edu-Associate’s social presence on facebook
India’s first job portal for teachers on Facebook
Recruiter application: Where teachers can upload their resumes and Universities can
search through them. Targeting to create a database of teachers & Universities online
Endeavour to positioning the fanpage as a place for the betterment of education in India
EsselWorld & Water Kingdom
EsselWorldContent Strategy: Increase park visits + awareness of events and new rides
Was initially being managed by a garage agency which got the page name and urlbranded wrongly (both are permanent once selected).
With our contacts at Facebook we had the name and url changed.
Currently at over 32,000 fans
Ticket booking application to soon go live on Facebook
Currently being used at the hub of EsselWorld’s college promotion Fun-O-Logy
World Series Hockey
World Series HockeyContent Strategy: Increase awareness about the tournament and the sport
An franchise based hockey tournament launched by Nimbus with official accreditation from IHF and HI
Page aims to create a buzz about the franchises, team owners, the tournament and the sport itself
Present strategy revolves around education about the game and its players.
Football Fest 2011
Football Fest 2011Content Strategy: Increase awareness about the tournament + sell tickets
A tournament launched by Celebrity Management group in Kolkata.
Will see Argentina and Venezuela play an official at the Salt Lake Stadium for the first time in India.
The page will act as a vehicle to build support for Football in India once the game is over
The game is being broadcasted live on ESPN
Pulse Mall (Pune)
Pulse Mall (Pune)Content Strategy: Build a base of shoppers who frequent the mall
A unique concept to stay away from the fierce competition of malls in the area.
Targeting the local community of Pune
Base of over 3000 people only from the Pune area who get early access to discounts, offers, schemes and contests in the mall.
Soon to introduce Foursqaure local offers at store level
California University Silicon Valley
California University Silicon ValleyContent Strategy: Build interest among students for admissions
Prospective students will get an opportunity to know more about the university from the people who matter
Alumni will be able to connect with new and prospective student and help them qualify to the admission
The page will talk about the teaching methodology, student profile, campus, lifestyle, events, etc.
Setup programs on the page to identify deserving candidates and provide them grants and scholarships
Building a powerful online community relies on the ability to create an emotional connect with individuals and
thoughtfully draw them into becoming a powerful and loyal marketing tool which drives others to the experience.
