riverorchid digital credentials

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living indochina INTRODUCING Monday, October 22, 2012

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riverorchid digital teamwhich belongs to riverorchid group, is a hub digital of indochina. This specialist team is offering creative digital, strategy, communication plan, web development, production, execution and evaluation across Indochina.

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Page 1: riverorchid digital credentials

living indochina

INTRODUCING

Monday, October 22, 2012

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living indochina

Riverorchid is Indochinaʼs leading integrated communications network. The work we do covers ten disciplines: design, advertising, activation, media, research, training, PR, premiums, production and digital.

With offices in Cambodia, Laos, Myanmar, Thailand and Vietnam, we operate across five countries, but we work as one agency. When a client walks into even our smallest office they have access to the skills of over 200 people across the entire network. 

Our digital hub in Ho Chi Minh City has a team of specialists offering digital strategy, creative, production, execution and evaluation across Indochina

Monday, October 22, 2012

Page 3: riverorchid digital credentials

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we  combine  strategy,  technology  and  design  to  deliver  exceptional  brand  experiences.

riverorchid  digital,At

The digital age requires new solutions for business, brand and marketing challenges. We are an ideas agency for the digital age, providing solutions which connect brands with a modern audience through conversations taking place in interactive branded worlds.

Monday, October 22, 2012

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555millionWebsites

800million

facebook  accounts

255million

twitter  accounts

55billion

pages  ofcontent

48hours

of  video  uploaded  to    youtube    

every  minute

1.2billion

Mobile  broadband  subscriptions

300million

new  websites  added  in  2011

170million

BLOGS  ON  THEINTERNET

Your  brand  in  the  digital  universe

WE UNDERSTAND THAT IT CAN BE DIFFICULT DEALING WITH NEW

TECHNOLOGY AND THE DIGITAL UNIVERSE CAN SOMETIMES SEEM

OVERWHELMING.

Monday, October 22, 2012

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YOURBRAND

WE PROVIDE SOLUTIONS WHICH CONNECT BRANDS WITH A

MODERN AUDIENCE THROUGH CONVERSATIONS TAKING PLACE

IN INTERACTIVE BRANDED WORLDS.

Monday, October 22, 2012

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WE PUT YOUR BRAND AT THE CENTER OF THE DIGITAL

UNIVERSE

YOURBRAND

DISPLAY

SEARCH

WEBSITEMOBILE

SOCIAL

Monday, October 22, 2012

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Our Services

Strategy & Planning

The riverorchid mojo ‘living, knowing, loving indochina’ is at the core of everything we do. We are passionate about indochina, its people, their cultures, behaviours and attitudes.

Strategy is what is what makes us different from design and development agencies. We are a digital communications agency with a distinctively Indochinese voice, uniquely able to build meaningful conversations with your audience.

Interactive Design

Design should do more than just grab attention; it should create an immersive, interactive world for your audience to inhabit.

Our designers create intuitive, engaging interfaces that audiences want to experience, play with, and return to.

Web Analytics

The beauty of digital is in its transparency. All of our campaigns have targets which are reflected in customised performance reports throughout the campaign, so you will always know every detail of how your campaign is performing.

Web Development

We have an in-house development team with the ability to build websites, micro-sites, banners and apps. This means we can deliver the best possible solutions on time and on budget and take responsibly for the success of our work.

Monday, October 22, 2012

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living indochina

Our Services

Search

We create every project to the latest search engine best practice standards to ensure your website is fully compatible with all major search engines.

If you are interested in improving the ranking of your current site we can advise you on keyword analysis, pay per click advertising, online marketing strategies and more.

Content

In the digital world content is king and the work doesn't stop when the campaign is live. We focus on ongoing development and management of engaging content to ensure your audience has reason to visit, return, and tell their friends.

Social Media

Social media is where your brand can make friends and actually have a conversation with your audience. Each social channel has a different personality. We can make you popular by tailoring a plan to ensure you’re doing and saying the right things, in the right place, at the right time.

Consultation

It can be difficult dealing with technology you know little about. If you are planning a digital project or want advice on how to make your current project work more effectively, then our team of experts can help to design a solution to meet your business needs.

Monday, October 22, 2012

Page 9: riverorchid digital credentials

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YOURBRAND

DIGITALSTRATEGY

We  look  in  depth  at  your  brands  

current  digital  activity  and  your  

target  demographics  digital  behavior  

to  tailor  your  communications  plan

CREATIVE

Our  in  house  creative  team  focus  

on  quality  modern  design  of  an  

international  standard

PRODUCTION

We  have  in  house  development  

capabilities  and  the  ability  to  build  

websites,  microsites  banners  and  

mobie  appsMEDIAPLANNING

We  consider  media  planning  

as  part  of  the  creative  process  

when  providing  an  intergrated  

digital  strategy.

CONTENTIn  the  digital  world  content  

is  king.  We  focus  on  ongoing  

development  of  engaging  content

MANAGEMENT

Digital  marketing  doesn’t  stop  

when  the  campaign  is  live.  

We  consider  ongoing  content  

management  and  social  interaction

REPORTING

The  beauty  of  digital  is  its  

transparency.  We  provide  campaign  

analysis  showing  you  exactly  how  

your  campaign  has  performed

OUR  APPROACH

approach

We can tailor a complete digital communications

strategy for your brand

Monday, October 22, 2012

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SocialChannels

Website

SEO Apps

EmailMarketing Mobile

& TabletWebsite

Digital PR

Sponsorship

MobileDisplayBanner

FacebookAds

PaidSearch

Socialconversation

TwitterdiscussionSocial

Sharing

Viral spread

Word of mouth

BrandedContent

DisplayBanners

VideoAds

Strategy

Monday, October 22, 2012

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SOME EXAMPLESof our work

Monday, October 22, 2012

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SAIGONCYCLES WEBSITE + FACEBOOK

www.xedapcaocap.com

Monday, October 22, 2012

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LIVE EVERY MOMENT WEBSITE + FACEBOOKhttp://www.live-everymoment.com/

Monday, October 22, 2012

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RIVERORCHID WEBSITEwww.riverorchid.com

Monday, October 22, 2012

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TERRAVIN WINES HOLDING PAGEwww.terravin.co.nz

Monday, October 22, 2012

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SAMSUNG GALAXY YMICROSITE + 2 GAMES

http://www.samsung.com/vn/galaxyy/antplus/

Monday, October 22, 2012

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living indochina

The SituationGED wanted to increase awareness of the Decolgen brand through lifestyle association by creating an engaged online community. They had invested in a healthy living website sponsored by the Decolgen brand. However, they did not have an effective strategy to drive traffic to the site and increase visitor engagement so activity on the site was very low.

Overall monthly traffic

Ove

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ly v

isit

ors

The ChallengeWith the long term goal of developing an audience generated online community GED needed to first establish a solid a audience base. They set a target to generate 16,000 unique visits over 6 months.

About GED Great Eastern Drug (GED) is recognized as one of the pioneering healthcare companies in Thailand. GED markets Decolgen Cold Tablet, one of the leading products in the Cough-Cold segment in Thailand.

live-everymoment.com  Case  StudyStrategy & Planning, Interactive Design, Web Development, Web Analytics, Search, Social Media and Content.

Monday, October 22, 2012

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living indochina

The Idea• riverorchid digital proposed a re-designed

website which focused on more engaging content supported by a media strategy to drive traffic to the site.

• We redesigned the website layout to be more user friendly and designed Facebook and Youtube pages.

• We designed a digital media strategy including SEO, SEM, and Facebook advertising.

• We designed a content strategy with regular updates of relevant content like healthy lifestyle tips, celebrity interviews, and career horoscopes.

Monday, October 22, 2012

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living indochina

Campaign result Over six months we generated 58,075 unique visits, exceeding KPI targets by 263%. This has successfully generated awareness and established a solid base audience for the brand.

riverorchid digital is now developing the engagement phase of the project, a re-designed community site focused on audience generated content.

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Monday, October 22, 2012

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Monday, October 22, 2012

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Shea O’Neill Digital  Group  HeadNew  Zealander  -­  Based  in  Indochina  

Regan VauseDigital  Creative  DirectorNew  Zealander  -­  Based  in  Vietnam  

Director,  producer,  curator,  creative,  project  manager,  artist,  entrepreneur.  Whatever  it  takes.  Shea  is  all  about  creative  ideas,  dreaming  them,  discovering  them,  and  making  them  happen.  

Shea  has  over  seven  years  experience  in  digital  advertising  and  business  management.    Including  2  years  as  Operations  Manager  for  the  Vivaki  ANZ  Search  Hub.  

Best  described  as  a  creative  jack-­of-­all-­trades,  it  is  Regan’s  eye  for  detail  that  has  earned  him  a  solid  reputation  for  quality  work  in  all  aspects  of  his  creative  career.

Regan  has  over  seven  years  experience  in  Web  Design,  Multimedia,  Graphic  Design,  Print  Production  and  Photography.  Including  3  years  as  Art  Director  for  Tango  communications.  

Monday, October 22, 2012

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Clients

Monday, October 22, 2012

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THANK YOU

Copyright © 2012 riverorchid Vietnam co. ltd.

Monday, October 22, 2012