Digital Marketing and Evolving Technology

Digital marketing is the promotion of products, brands or services on one or more forms of electronic media, such as the internet, social media, mobile phones and electronic billboards (Crelin).

Digital marketing has transformed advertising

•Speed•Relevance•Reach of campaigns (Benaday)

Four predictions for the future of digital marketing:

1. Content will become more important2. Marketing channels will be more connected across platforms3. Mobile devices and wearable devices4. More businesses see benefits of digital marketing and

advertising (Patel)

Works Cited

Benady, David. How technology is changing marketing. Ed. Lee Glendinning. 29 September 2014. web. July 2015. <http://www.theguardian.com/media-network/media-network-blog/2014/sep/29/technology- changing-marketing-digital-media>.

Crelin, Joy. Digital Marketing. January 2013. Salem Press Encyclopedia (2013): Research Starters. Web. 8 July 2015. <http://www.businessdictionary.com/definition/digital-marketing.html>.

Patel, Sujan. 6 Predictions About The State of Digital Marketing In 2015. 5 November 2014. Webpage. 12 July 2015. <http://www.forbes.com/sites/sujanpatel/2014/11/05/6-predictions-about-the-state-of-digital- marketing-in-2015/>.