DIGITAL MARKETING TRENDS

presented by

Faheem Ahmed

CEO, BYT

How it all began?!

1996 - Hotmail was founded & web emails

This Happened!

Source: http://zagg-blog.s3.amazonaws.com/community/blog/wp-content/uploads/2014/10/mark-zuckerberg-donates-25-million-fight-ebola.jpg

Some more…

Sleepless & Scattered!

Source: http://www.digitalmarket.asia/webdata/images/2014/09/Mobile.jpg http://focuspressblog.com/wp-content/uploads/2014/06/Generation-Gap-copy.jpg

NOW – Pheww!

http://www.hallaminternet.com/assets/TUBEMAP_HALLAM_INFOGRAPHIC_FINAL_72dpi.jpg

EMAIL MARKETING – Going Forward

Inbox & Promotions Tabs

GOOGLE INBOX or GMAIL or BOTH?

http://marketblog.envato.com/trends/future-email-marketing/

Balance Visuals & Text

Emails will or must become Responsive

Responsive Inbox with minimal text for Mobiles .

http://www.trewmarketing.com/smartmarketingblog/marketing-trends/3-email-marketing-trends-for-a-marketing-plan/#sthash.TRcejJ6i.dpbs

Personalized – Buyer Persona based

http://www.trewmarketing.com/smartmarketingblog/marketing-trends/2015-marketing-trends-to-prioritize/#sthash.mgr7L3Pj.dpbs

Automation in Email Marketing

• Automated email campaigns will drive a lots of campaigns

• Email campaigns will work with cross channels eg: Custom Audience

Search Engine Optimization – What to expect?

• SEO – Focus on technical aspects of the website • Backlinking will continue but…

– Genuinely Earned Links– Blogger outreach– Mentions by Influencers

• Create valuable Content & market the same• Longtail keywords

– Increasing rapidly

• Build & Optimize for Mobiles – Google has added mobile-friendly icons– mobile usability section in Webmaster

• Be Social – Signals from Facebook & Twitter will matter with Google+ Authorship’s end

2015 DIGITAL BUDGETS

• WORLD:

Digital marketing budgets will increase by 8%,

more than $500 million in annual revenue.

• INDIA:

Growth in Print-12% & TV- 10%,

Online & Mobile- 25%.

Source: Economic Times

SOCIAL MEDIA MARKETING

• Many content discovery apps

• Flipboard, Pulse, Foodspotting, Fancy

• Pinterest, List.ly, Quora

Digital Marketers will focus on Content Curation

Content & Story Telling

• Great content will get higher Search rankings

• Content – Blogs, Updates, Tweets, Videos will continue to dominate in 2015

• Video will be consumed more. worldwide including India

• Video will catch-up but slower in India because of bandwidth challenges.

• Visuals posts on Facebook & Twitter will continue to outperform other media

• Yes. Good GIF Animated content

Content - What will work?

• Tell Tell will NOT Sell

• Storytelling

• Thought leadership

• Human face of the brand

• Selfies

• Short or Long copy?!

Short Vs Long Copy?

BOTH!

Human Face of Brands

STORYTELLING & PERSONAL BRANDING

Caring gets ‘Sharing’

Selfies- The new ‘Content’

OSCAR SELFIE- Samsung

SOCIAL MEDIA FRAGMENTATION

Social Media Diversification:

Teens are bored of Facebook – US & UK.

Not yet in India

VIDEO MARKETING

YOUTUBE & Others

Social Media & Shopping

• Twitter and Facebook - “buy” buttons

• Long awaited, deeper integration of ecommerce with Facebook

Mobile First Strategy

• More smart phones than desktops in India

• 200 million users accessing the internet through the mobile currently, a number expected to reach in excess of 500 million by 2018 - Morgan Stanley

• Mobile & Ecommerce - 50% revenue comes from mobile - Flipkart

App Marketing will mature

•‘87% of connected devices sales by 2017 will be tablets and smart phones.’- Forbes

•“Mobile gives you 10 times data as compared to desktop. This helps in providing them with better/more localized experiences”– SachinBansal• Today 11-12-2014:

•Flipkart decided to sit out the GOSF – “Flipkart is giving the Google-run Great Online Shopping Festival a miss this year because the biggest Indian online retailer is promoting its own mobile app. Snapdeal is participating, but pushing its mobile app as well”• Global estimates by eMarketer: Desktop search revenue to drop to $10 billion from $10.8 billion. Mobile to increase by 65%. $3.1 billion to $5.1 billion

•Digital Marketers will leverage Mobile

http://economictimes.indiatimes.com/industry/services/retail/online-retailers-like-flipkart-snapdeal-turn-marketing-focus-to-mobiles/articleshow/45465136.cms?curpg=2

Technology & Customer Experience

Technology in Marketing

• Augmented Reality– Assist in Sales

– Enhance Experience

• Branded Mobile Apps & experiences

• Social Apps & Branded web presence

• Growth Hacker Marketing/ Growth Marketing– Basic Coding & Marketing skills can become great

combination

– Not just for SaaS products

HONDA – TYPE R

Campaigns to leverage Second Screens

Metrics & Measurement

• Beyond Likes or followers• Metrics & their measurement will continue to be

aligned with business goals like– Lead generation/ Ecommerce Sales– Email acquisition– Retention– Others…

• Marketers will embrace measurement tools for various channels

• Multi Channel Attribution Model will continue to be a challenge

LOCATION BASED MARKETING

Google & Facebook

FACEBOOK’S LOCAL AWARENESS ADS

Data Driven Marketing

• Remarketing will get more sophisticated

• Custom Audience

– Emails

– Mobiles – we are seeing better matches

• Lookalike Audience

• Website Custom Audience – Remarketing/ Retargeting on FB

Remarketing or Ad Re-targeting

Lookalike Audience Ads

Personalized Ads – Retail Customers

Socialize with Custom Audience

Also in 2015?!

• Possibly better WhatsApp marketing unlike the current spam

• Location awareness Ads via Facebook

• Shopping will finally come to social media –Facebook & Twitter

What is the most important trend in digital marketing?

“The best investment you can make is aninvestment in YOURSELF” – Warren Buffet

KEEP LEARNING TO BE AWESOME!

Thank You!