DIGITAL MEDIA FOR IMPROVEMENTKevin Smith | Digital Media & Communications Specialist@kevin4quality | @bcpsqc | @BCQualityForum | @ChangeDayBC

What the Heck is Digital Media?

What the Heck is Digital Media?

• Ways to communicate with multiple people

• Used by devices and, usually, the Internet

• They can make your life easier

And Here’s Where it Gets Exciting

Two key elements:

1. Interactivity

2. Group-forming

Thanks: thecdm.ca

Examples?

Examples!

Thanks: danbowyer.me

Here’s the Plan

• BCPSQC’s approach

• High level overview of some digital media

• I’ll try to keep it practical

• Let’s keep it casual

About “Improvement”

• Spreading resources and messages

• Engaging care providers and patients

• Learning opportunities

• Building communities

Why Does the BCPSQC Use Digital Media?

1. Support efforts to improve quality of care

2. Build social movement thinking into quality

3. Engage at a wide scale

Storytelling

1. Finding

2. Documenting

3. Sharing

Engagement

Thanks: Gideon Rosenblatt

Digital Strategy

Adapted from: Josh Bernoff

Let’s Get to the Fun Stuff

What will the following media have in common?•Free or cheap•Interactive•Connect (with) groups of like-minded people•You can do it. I believe in you

Videos

Doc Mike Evans

The IHI

Powtoon

#smIHI | @ck4q | @ajay4quality

Email Newsletters

• # 1

• Looks good

• Admin & data taken care of

SlideShare

• Upload and store in one place

• Easy to share (esp. large files)

• Great search engine results

• Doesn’t have to be a PPT

SlideShare

Flickr

• Photos are very engaging

• Display them nicely

• Easy to share

Flickr

#smIHI | @ck4q | @ajay4quality

Speaking of Images

• 1 in every 20 searches on Google is about health info

• Google + Mayo Clinic =

Thanks: Med City News

#smIHI | @ck4q | @ajay4quality

Reddit

• Connect with 5.5M subscribers to /r/science

• Pitch your ideas

• Learn from, contribute to, conversations

• Tomorrow’s AMA: preventative med

#smIHI | @ck4q | @ajay4quality

Twitter

• Engage with colleagues (strong & weak tie)

• Disseminate ‘calls to action’ to large audiences

• Increase awareness of issues

• Build and strengthen communities

#smIHI | @ck4q | @ajay4quality

Twitter

• Go to where conversations are taking place

• Learn from and about others

• Distribute information and resources

• Spread learning from events

#smIHI | @ck4q | @ajay4quality

#smIHI | @ck4q | @ajay4quality

#smIHI | @ck4q | @ajay4quality

#smIHI | @ck4q | @ajay4quality

#smIHI | @ck4q | @ajay4quality

#smIHI | @ck4q | @ajay4quality

#smIHI | @ck4q | @ajay4quality

#smIHI | @ck4q | @ajay4quality#ihi25forum@ck4q | @kevin4quality

#smIHI | @ck4q | @ajay4quality

Twitter: Disseminate Calls to Action

Thanks: UBC via @robynsussel

• Campaign has been recognized throughout the NHS and around the world.

• Over a recent one-year period: 75 million impressions.

#smIHI | @ck4q | @ajay4quality

Twitter: Promote Learning from Events

Twitter is great for:

• Live-tweeting - #QF15 #A1

• Sharing links to presentation files

• Follow ongoing developments, resources, etc.

#smIHI | @ck4q | @ajay4quality

Twitter: Learn From and About Others

#smIHI | @ck4q | @ajay4quality

Twitter: Distribute Info and Resources

#smIHI | @ck4q | @ajay4quality

Twitter: Engagement Tool

#smIHI | @ck4q | @ajay4quality

Twitter

Twitter the right prescription for sharing health research: UBC study•~25% of the tweets about spinal cord injury and 15% of the tweets about Parkinson’s disease were from health care professionals.

•Majority of tweets were about research findings…most shared content were links to research reports.

Thanks: UBC via @robynsussel

#smIHI | @ck4q | @ajay4quality

Twitter

TV & Twitter: Better together for health

Thanks: Klick.com; Sysomos via @atayraco

#smIHI | @ck4q | @ajay4quality

Facebook

• Connect with the public

• Create public or private groups

#smIHI | @ck4q | @ajay4quality

#smIHI | @ck4q | @ajay4quality

LinkedIn

• Connect with each other

• Create public or private groups

#smIHI | @ck4q | @ajay4quality

LinkedIn

#smIHI | @ck4q | @ajay4quality

Infographics

• Make the complex plain

• Make the boring pretty

#smIHI | @ck4q | @ajay4quality

Infographics

Thanks: healthtransformation.ca; CMA

#smIHI | @ck4q | @ajay4quality

Infographics

Thanks: CDC.gov

#smIHI | @ck4q | @ajay4quality

Infographics

• Check out visual.ly

• Try your own at infogr.am

#smIHI | @ck4q | @ajay4quality

Podcasts

• IHI has one, named…WIHI

• So does The Commonwealth Fund

• The BBC just did a series with Atul Gawande

• Feeling ambitous? Try PodBean or Audacity

#smIHI | @ck4q | @ajay4quality

WordPress

• One stop website shop

• It makes things pretty

• 23% of the internet

#smIHI | @ck4q | @ajay4quality

#smIHI | @ck4q | @ajay4quality

Open Access Journals

• Popping up all the time

• CMAJ, BMJ, etc.

• Check out Read by QXMD

Not So Overwhelming Anymore? (Gulp)

Thanks: danbowyer.me

See You Online?

Step 1: Open your social media account

Step 2: Search for “bcpsqc”

Or: www.bcpsqc.ca