digital pharma - health 2.0 hungary chapter meeting - jános pénzes dr
DESCRIPTION
The first Health 2.0 Hungary Chapter meeting was held on the 11th of Jun, 2014 in Budapest, at the Gedeon Richter Headquarters. Dr. János Pénzes international e-marketing manager of Gedeon Richter Plc spoke about the role of the pharmaceutical industry within the the Health 2.0 movement.TRANSCRIPT
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health2.0 és gyógyszeripar
Dr. Pénzes Jánosnemzetközi e-marketing manager
2014. június 11.
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változó érték-definíció
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‘Beyond The Pill’
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technológiai fejlődés
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digitális = újdonság digitális = norma
Ön itt áll.
Peter Hinnsen: The New Normal
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emberi tényező
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Patients want care, not just a pill.
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big data
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volume velocity variety veracity
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REMOTE vizsgálat (Research on Electronic Monitoring of OAB Treatment Experience)
2011. 2013.
Healogica 2007-2010
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Didget (2010) iBGStar (2011)
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Alzheimer screening game Project EVO
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Raisin (& Helius)
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Köszönöm a figyelmet.