Idea: We create a script which collect cookies from BigBank website and when these cookies come to Delfi.lt group or Adnet webpages we show them BigBank banners

Purpose: Every time users are browsing BigBank website we can identify what action they take, depending on this we will communicate them with different banners

TG: 25-45 (People who already are intrested in BigBank products)

User Efect: In this case we can ensure that selective user will receive message that will engage them

Period: 2 Months

Special ProjectAdvertising solutions – Cookie targeting

Idea: Advertising campaign broadcast by special keywords which client select

Purpose: When visitor is reading an article (with keywords which client selected) he see client banners

TG: 25-45 (People who are looking for information about BigBank related content)

User Efect: Content will synergistically efect

Period: 2 Months

Special ProjectAdvertising solutions – Keywords targeting

Idea: In text baner (300x330 px) - is looking for selected elements on the page such as keywords that are related to advertising content

Purpose: To discovery of keywords, it is marked and accompanied by a promotional box that pops up when the user rolls over a selected word.

TG: 25-45 (People who are looking info about earnings, finance, loans, credits )

Period: 2 Months

Special ProjectAdvertising solutions – In text targeting

Idea: In 2 months we will create 4 questions ho will colect cookies from each answers.

Purpose: According to cookies which have separate answers we can show diferen banners

TG: 18-45 (Moust of delfi.lt readers)

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The question of the day is responsible on average 5000-7000 visitors!

Are you planning to take a quick loan?- Yes.- No. - No, but maybe in the near future

Special ProjectAdvertising solutions – Cookie targeting question of the day

Special ProjectAdvertising solutions – Women Moust Wanted Page

Idea: We'll create special categories on two most popular women portals, where we will place special articles about this year most wanted and useful goods and services. Content will be created accordingly to portal audience.Purpose: Provoke desire of having these goods or services and create demand for credit.TG: 25-45 (women who are interested in the latest fashion trends and looking for advice “most have” purchase)User Efect: Users are thinking about products which they want to buy using high-speed creditPeriod: 2 Months

Special ProjectAdvertising solutions – D

Idea: Create content about most desirable travel destinations, interior designs, and to offer some tips & tricks how to get it for less. Content will be placed on Manonamai.lt and Perpasauli.ltPurpose: Provoke desire to change interior or to have dream travel and create demand for credit.TG: 25-45 (People who are looking info about latest home design solutions, travel ideas and suggestions)User Efect: Users are thinking about products which they want to buy using high-speed creditPeriod: 2 Months

Special ProjectAdvertising solutions – Manonamai.lt Special housing repair projject

Idea: One month Manonamai.lt website publishes articles about home renovation and possible unexpected situations at home, such as the flat flood, damages to neighbors and how to manage financial consequences of it, and etc.

Purpose: main goal is to encourage people to comprehend that Big Bank can be a partner to help to manage these kind of situations via financial perspective

TG: 25-45 (all people who are interested in the latest home design solutions, repairs, home construction)

Period: 1 Months.

Project will be measured with special tool Gemius Direct Effect, which will examine exclusively all visitors of the project :

• real users• cookies• spent time• Gender• age (7-14, 15-24, 25-34 ..) • income per family member• education (higher, middle, unfinished, higher, etc.)• residence• visits frequency• This tool alows us to mesure TG we want to reach

Special ProjectMeasurements– Gemius Direct Effect