digital toolkit 1
TRANSCRIPT
Digital CustomerDigital Customer
Acquisition ToolkitAcquisition ToolkitHayden Sutherland
Ideal Interface
Digital is not just Digital is not just technology, brand or technology, brand or
communicationscommunications
It is all 3It is all 3combinedcombined
Tech Brand
Comms
In other words, In other words, the overlap between..the overlap between..
Interaction Creativity
Content
Traditional Traditional communicationcommunicationroles are now roles are now
blurred and almost blurred and almost unrecognisableunrecognisable
Attention Interest Desire Action
‘AIDA’ Acquisition Model
Attention Interest Desire Action
3 Areas Of Customer Activity
PR Marketing Conversion
Attention Interest Desire Action
Map To 3 Key Disciplines
PR Marketing Conversion
Attention Interest Desire Action
Wrapped With Branding
A Digital ToolkitA Digital Toolkitfor Buildingfor BuildingBusinessBusiness
The overlapping tools The overlapping tools used online for: used online for: PR, Marketing & PR, Marketing &
ConversionConversion
Toolkit KeyToolkit Key
Somethingused on a Website
Internally
Somethingused off of a
Website
Externally
Digital PR ToolsDigital PR Tools
Social MediaPress Release
KeywordTargetedContent
Photo sharing
Social News& Bookmarking
SEO
News &Press Content
Video Sharing
SOCIAL MEDIA
Community
Feeds & Syndication
Blog/Editorial
LinkBuilding
AnalyticsMonitoring Tracking
Surveys
BloggerEngagement
Digital Marketing ToolsDigital Marketing Tools
Analytics
Promotions
LandingPages Micro
Sites
EmailMarketing
SearchEngine
OptimisationSearch Engine
Marketing (PPC)
Competitions
Rich Media& Video
OnlineAdvertising
Social MediaMarketing
Banners& Buttons
Sponsorship
Content
Affiliate
Digital Conversion ToolsDigital Conversion Tools
Analytics
Content
PersonalisationUser JourneyOptimisation
A/B & Mult-VariateTesting Tools
Search & SocialMarketing
eCRMEmail
Feedback
Imagery
[email protected]@idealinterface.co.uk+44 (0)780 134 1955+44 (0)780 134 1955
www.idealinterface.co.ukwww.idealinterface.co.uk