digitalwindow keynote london #inspire2011

Friday, March 11, 2011

Mobile & Social mediaMarch 10th 2011 DigitalWindows

Vincent Everts+31647180864


Vincent Everts?


InterimIC innovation acceleration

Innovation study trips:2008: China2009: Russia2010: Brazil


Tudou.com earlier then YouTube


Social Media

2.0


• Mijn Tools


Videoblogger


Videoblogger

Talk to Me!


• kassa


You are not rewarded for what you do


Future of TV?


On demand IP video


Apple TV


Cut the cableFriday, March 11, 2011

Cut the cable

1.6 miljoen in 2 yr(1,6% of total)


Power of online Video


30.317.131.000vs. 15.500.000.000 searches

US Comscore Video Metrix - videos views April 2010

Why online video?


iPhone 4


Make your own company TV Channel


www.yubby.comFriday, March 11, 2011

Talking Car! TwitterGoogle Maps

YoutubeUitzending


What are we going to talk about?


time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?


keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8




























































Web1.0


7


How do we spend our time?

4%6%

19%

33%

39%


TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

4%6%

19%

33%

39%

TV RadioInternet NewspapersMagazines


Time & advertisement

Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h

TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06

NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h

Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph


Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube


• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc


1991Friday, March 11, 2011

1994


2001

9200 Nokia


2005

Andy Rubin


Developers

62


Chairman Sr. Michael LyonBBC: Mobile & Social Media is a challenge


Complexity is huge! TBG-digital


§


12

IMPACT ON BUSINESS


DELL Case


keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71






Dell notebooks


E-commerce worldwide

2010: €500B

+15%

bron: forrester

Web influenced: €3000BFriday, March 11, 2011

ProductinformatieSocial toolsFriday, March 11, 2011

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews


Customer service


It’s now mainstream!


kindle


Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle


92


Negroponte

93


Are books going away?

94


95


Tablet market in 2014

96


97


SonicView


HP WebOS


Playmate

103


104


beta


• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0


Who talks


Blogs demografie

Bron: Technorati 2008Friday, March 11, 2011

Professional


7 guidelines

1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print


RSSFriday, March 11, 2011

RSS Readers


RSS Readers


http://www.google.nl/ig?hl=nl&source=iglk

http://www.google.nl/ig?hl=nl&source=iglk

Social Networking


Internet is pain!


Communication 2.0


Why callvia computer?


It’spersonal!


Wordprocessing 1951


Wordprocessing 1985


Wordprocessing 2008


Online collaborationFriday, March 11, 2011

Revisionscompare


Web 2.0 Trend:Co-Creation


49


Social Media

2.0


www.vincente.nl

www.yubby.com

www.interimic.nl

[email protected]

www.twitter.com/vincente

+31647180864

Vincent Everts


http://www.vincente.nl

http://www.vincente.nl

http://www.yubby.com

http://www.yubby.com

mailto:[email protected]




digitalwindow keynote london #inspire2011

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