diploma in blogging & content marketing part i...seo stands for “search engine...
TRANSCRIPT
Lesson 4
The Importance Of SEO
Presented by:
Gareth Redmond Course Educator
Diploma in Blogging & Content Marketing – Part I
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Lesson 4
What is SEO?
The Value of Original Content
Understanding Your Metadata
How To Find Your Most Searched For Keywords?
Summary
Blog Review
Q & A
What is SEO?
What is SEO?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,”
“organic,” “editorial” or “natural” search results on search engines.
What is SEO?
What is SEO?
Organic search results
Search term
Advertisements
What is SEO?
Search term
Organic search results
Advertisements
• Keywords• Content• Links
• Budget • Quality of ad • Landing page
experience
What is SEO?
It keeps your fire well lit
It helps drive traffic to your website
Build authority through link sharing
What is SEO?
What is SEO?
The Value of Original Content
The Value of Original Content
The Value of Original Content
How much of your own content is 100% original?
Which forms of content they most want to learn about in
2016?
Creating original visual assets took first place, followed by producing
original videos
The Value of Original Content
The Value of Original Content
Reach audiences at a deeper level
Relatively low barriers to entry
The Value of Original Content
Understanding Your Metadata
Understanding Your Metadata
Understanding Your Metadata
Understanding Your Metadata
Understanding Your Metadata
Keyword Management
Keyword Management
Why is it important to
understand what SEO is?
Users turn to search engines for answers, it helps being at the top of the results
It will improve your general understanding of how the internet operates
SEO will enhance the
performance of your blog
It will give you another
opportunity to outperform any
competition in your area
Keyword Management
Blog Post Title
Be conscious that your urlmatters
Litter some keywords within each blog post
Keyword Management
Keyword links are seen to have more weight with
Keyword Management
Optimise Your Images by adding keywords in
image Alt-tags
Keyword Management
Keyword Management
Once you have a well functioning keyword list built and in place on your blog, you cannot just sit on your hands
Keep updating your keyword list to reflect new terms, content, or products
Retire keywords that are no longer relevant to your site or brand
Keyword Management
Align your keywords with your buying (this is key to e-commerce success)
If you don’t rank for the right terms it can hurt you, but if you rank for the wrong ones it can be just as bad.
Keyword Management
Keyword Management
Search Volume
Intent
Longtail terms
Not a one-off
Keyword Management
Blog Review
Summary
What is SEO?
The Value of Original Content
Understanding Your Metadata
How To Find Your Most Searched For
Keywords
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Next Lesson
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• What is Content Marketing?
• How Content Marketing Can Drive Engagement
• Learn About The Components of Creating A Content Strategy
• What Challenges Will You Face?
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Q&A
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Valuable Than Ever, How to Develop A Strong Content
Strategy & How to Avoid Some of the Challenges Along
The Way
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and how to put an effective plan in place to develop this
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Content Marketing 101
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