DIRECT MARKETING

Saket Kandoi Tanja Janjilovic

Katarina MatkovicJusa Neza Mihelcic

Jessica Dávila Kaja Vidic

IT4Everybody

• our services include: IT support Web design & Web development Cloud services Software packages to suit small businesses

• we help businesses and home users tackle all sorts of problems that arise in the world of technology and computers

ABOUT THE COMPANY

SERVICES

IT Support Services– On-Site Support– Computer Repair Services– Purchase Consultancy

Web Design & Development– Website Development

– E Commerce Website Design– SEO & SEM Solutions

Software– CRM

• Improve Sales Performance• Plan, execute and audit more targeted marketing campaigns• Efficiently resolve customer issues

– Accounting Software• Customised accounting software• Easy accounting demonstration and half day consultation

SERVICES

Cloud Services• All data is held on highly secure and reliable servers• Any device, from anywhere in the world• Data is replicated

– 4 data centres, – 4 different continents

• Personal service

SERVICES

THE APPEARANCE OF OUR WEB PAGE

About us

Our services

Contact us

Testimonials

Paid ListingsOrganic Search

Breaking down the Search Engine

Paid Listings

Why Search Engine Optimization ?

What are the Factors in Play?

Content Relevance

Content Authority

Content Accessibility

What are the Factors in Play?

Content Relevance

Content Authority

Content Accessibility

On Page SEO

Off Page SEO

Content Relevance

Content Authority

Content Accessibility

How to Improve Content Relevance

• Is my content adapted to how consumer is searching?

Relevant SEO Techniques• Keyword Analysis• Optimising page content• Optimising source code

Keyword Analysis

• Think like Customers• Determine what are the keywords you want to

optimize for with Keyword Analysis Tool• Key is to include keywords while making the text

readable• Its more of an ART!

» So we let our friends do it !!

Improving Content Relevance- How to write SEO-friendly Content-

• Use words first, pictures second• Make important words more prominent• Break up the copy (Chuks of text with

subheadings)• Page length matters (Google optimum: about

950 words)

IT Support and Web Design & Development in Lille

All the IT Support combining in one of the best IT companies in Lille.

Welcome to the IT4Everybody Website. We are a Lille based company. Our services include IT support, Web design & Web development, Cloud Service and Software packages to suit small businesses.

We help businesses and home users tackle all sorts of problems that arise in the world of technology and computers.This website is a resource of regularly updated recommendations. We hope you find it useful and for more technical tips and tricks, please also visit our Blog.

Headline

Sub - headline

Bold Text

Improving Content Relevance- Optimizing Page Source Code -

• General idea: search engine crawlers (spiders) scan specific HTML tags for information they use in indexing a page

• Optimize by using your keywords here!• Main Elements:<TITLE> Tags | <META> Tags | Header Tags <H1>, <H2>

IP Support Company in Lillewww.IT4Everybody.webs.com/IT-Support

IT4Everybody includes highly quality IT Support, Web Design & Development, Cloud Service and Software packages.

Title tags

Meta description

Basic “Tags” Rules- <TITLE> Tags -

• Include most important keywords• E.g. www.IT4Everybody.webs.com• Aim for 3 to 10 words in total (max. 64

characters)• Use “-” or “|” separate page name from the

keywords• IT4Everybody | IT Solutions in Lille

<META> Tags

Header Tags: <H1> and <H2>

<IMG> Tags for images

• Pay attention to image file names!

Content Relevance

Content Authority

Content Accessibilit

y

How to Improve Content Accessibility

• How easy it is to find and use the website?

Relevant Tools• Optimising Website Structure, Clarity of Menus• Search engine submission• URL Formats• XML Site Map• Using Robots.txt

URL Format and Structure• Keywords should appear in the URL• A URL which means something is always

better than URL without meaning• http://

www.amazon.in/s/ref=amb_link_176832167_2?ie=UTF8&bbn=3263014031&rh=i%3Aelectronics%2Cn%3A976419031%2Cn%3A!976420031%2Cn%3A3150026031%2Cn%3A3150028031%2Cn%3A3263014031%2Cn%3A1374351031&pf_rd_m=A1VBAL9TL5WCBF&pf_rd_s

• http://www.amazon.in/mobile_phones or http://www.amazon.in/CheapMobilePhones

Search Engine Submission• www.google.com/addurl

Include a Robots.txt file

• Web site owners use the /robots.txt file to give instructions about their site to web robots; this is called The Robots Exclusion Protocol.

• It works likes this: a robot wants to vists a Web site URL, say http://www.example.com/welcome.html. Before it does so, it firsts checks for http://www.example.com/robots.txt

Use Site Map

• A site map is a list of pages of a web site accessible to crawlers or users

• An XML Sitemap is a structured format that a user doesn't need to see, but it tells the search engine about the pages in your site, their relative importance to each other, and how often they are updated.

Thank you for your attention!