A Social Media for Social Justice Presentation

Marsha Lanier, MSWwww.SpiritBodyMind.org

Community Organizing Consultant Twitter: @CommunityBldr

415-678-6303

Social Media for CFILC February 8, 2010

What is Web 2.0?

Web 1.0 versus Web 2.0

What is Social Media?

Social Media Stats

Social Media Stats

Social Media Heavy Hitters

Accessibility

Why Now?

Why does it matter?

“Social media opens social world”

How much staff time does it take?

Basic components of Profiles

• User Name• Email address• Password• Picture• Interests• Birth date • Gender

Facebook:Getting Started: Creating a Profile

Facebook: Avatar ActivismILRCSF

View upon log-in

Facebook: Group DiscussionsReframing Disability: UA Pace Project

Facebook Fan Page:Red Cross

Facebook Fan Page:Red Cross responds to critique

Facebook Notes = Blogging

Facebook: How to create a Fan Page for your Nonprofit

Twitter Tips: Twitter.com• Fully fill out your profile. • Listen first. Follow before you lead.• Utilize Twitter Search.• Use Hashtags. Eg: #Disability• Make sure you tweet and respond to others.• Don’t just gather followers; follow back.• Twitter is a two-way conversation.• Set up your website and/or blog to post new items to

Twitter.• Get listed. • If you use it regularly, use TweetDeck or other organizing

tool.Adapted from H. Braum

Independence First Milwaukee on Twitter

@Independence1st

@Independence1st List: DisabilityCurator function

Find new activists:@DeafnessGuide on Twitter

Twitter Vision: GeoMappingwith IJC

Photo Sharing: FlickrRolling Rains: Traveling with a disability

Blogs: Liz HenryHack Ability “DIY”

BlogsCool Tool: Trendpedia

Social Bookmarking: Delicious

Using a Wiki: Google Docs

Using Google Docs & other Wikis to Create a Nationwide Strategy

Social Media and Fundraising:CIL-Net Wiki

Social Media and Fundraising: Care2

Ticket Sales become PR events on Social Media

Making your event easy to “share” online

Potential Pitfalls of Social Media

Future Trends: Mobile AdvocacyFrontline SMS

Mobile Advocacy:Who uses SMS?

Accessible Touch Screen Phones

Learning Resource: Beth Kanter’s Blog

Learning Resource:Social Edge

Learning Resource:NetSquared

Learning Resource:TechSoup

Learning Resource:Idealist.org

Learning ResourcesNTEN

Learning Resource: Slideshare

Learning Resource:Mashable

Expert advice: Measuring ROILinkedIn

Expert advice: Measuring ROIConsultant’s Blog via Social Media

Finding Demographics: PewInternet.Org

Learning Resources: Slideshare

Social Media and Accessibility

About Accessible Twitter

Facebook and Accessibility

Google Automates Captions in YouTube for Accessibility

Social Media and Accessibility:Accessify

Accessibility Resource:Delicious List

Accessibility Resource:Even Grounds

Organizational Support• Make your CIL Web 2.0 friendly.• If you don’t do it, some other group will.• Ask staff, volunteers and consumers: who’s using

social media? How? (Doesn’t have to be the ED.)• Invest in tech conferences for staff and internet

access for consumers and volunteers.• Create a “wifi café” event.• Ask staff, volunteers and consumers: commit to

Tweet, FB, Blog or text about our issue x times.• Nurture and reward rock stars. • Never underestimate the power of youth.• Invite other social media activists to your events;

Cross issue = FREE publicity and coalition building.

A Social Media for Social Justice Presentation

Marsha Lanier, MSWwww.SpiritBodyMind.org

Community Organizing Consultant Twitter: @CommunityBldr

415-678-6303