discover the brand sans tabù
TRANSCRIPT
www.sanstabu.com
est. 2013 Italy
Brand presentation
EROS, THE BEGINNING
Sans Tabù is a brand devoted to Home, bedding, table, accessories, loungewear, wallpaper, and much, much more.Founded in 2013 around an unusual concept, Sans Tabù acclaims sensuality and Eros through interaction with contemporary art. The project became reality thanks to the visionary creativity of international artists, illustrators, designers and architects, with the complicity and expertise of refined and skilled Italian artisans, who have transferred artworks and colors upon silk, cashmere, wool, cotton with an eye keen on quality and innovation.
Endowed with a strong personality and offering outstanding products, Sans Tabù is a niche brand that goes beyond trends, addressed to worldly and demanding customers, who find the elegant and sophisticated sensuality of color and art in its limited editions.
THE SOUL
Luisa Bezzi is the founder of Sans Tabù, its creative and operational driving force since 2013. Born in Rome, she began her career as a designer and lived in the US for ten years working for the visionary brand Esprit, a job that took her constantly around the world for inspiration and sourcing.
Quite a concrete background, quickly matching ideas with facts and options, the way she likes it. Upon her return to Europe, Luisa continued designing for Armani, Dolce&Gabbana, Malo, Frette, Cerruti, Piazza Sempione and became Brand Manager for Tod’s and MCQ of Alexander McQueen.
The creation of Sans Tabù represented the opportunity to bring together the many facets of her professional life with her love for visuals, arts and her knowledge of the most refined craftsmanship, the art of ‘making things’, the pleasure of working and partnering alongside true talents and ultimately producing unordinary pieces.
THE IDEA
Pivoting around the audacious and distinctive concept combining Eros, art and Italian craftsmanship and knowhow, Sans Tabù creates Home linens and accessories, wallpaper and unique bespoke projects of the highest quality.
THE CORE VALUE
What we are: sensual, refined, colorful, bold, joyful, multidisciplinary, surprising, real, without taboos.
What we are not: boring, bourgeois, beige, bland, monotone, fake, cliché.
THE TARGET
IRONICCROSS AGECROSS GENDERCOSMOPOLITANNONCONFORMIST
Our target is not restricted by definitions: young newlyweds or refined singles, eclectic business women or business men... age is not a label, they all love Sans Tabù for the sexy vibe, for the artful detailing and coloring, for the unconventional lifestyle feeling.
BEYOND TRENDS
Sans Tabù has the ambition of creating exclusive Editions stemming from unique artwork commissioned to various artists. Our Editions are not subject to outdated diktats of seasonality, and maintain their value and appeal over time. Items devoted to a new realism and hedonism, a lifestyle that is far away from the latest trends, subtly and ironically irreverent and rebel, cross-gender, cross-cultural and cross-age.
OUR EDITIONS:
Ed.4 Ocean by Marco Zanuso Jr
Ed.3 Eros Ludique by Mark Hartfield
Ed.2 Under The Sea by Fabio Visintin
Ed.1 Youkali By Desideria Guicciardini
CUSTOMIZATION
Sans Tabù conceived the “Sans Tabù Bespoke” to satisfy the increasing desire for customized and made-to-measure items; a 360° “turnkey” service for Hotels and Spas, private homes and luxury yachts thanks to a collaboration with designers, interior decorators, and architects.
Each visual project is original and exclusive so as to mirror the aesthetic and cultural expression of the ship or home owner. In partnership with trusted art advisors and relying on the client’s specific demands, Sans Tabù selects the artist that is most suitable to be entrusted with the conception of a dedicated décor theme, then translates the artwork on multiple supports, produces and delivers the final items: walls, carpets, beds, sofas, bathroom towels and bathrobes, ceramics, chinaware, and so on.
Sans Tabù has been selected by http://www.paar.it/ for its specific approach to visuals and multi-skill knowhow.
THE WALLY PROJECT
Wally Yacht selects the “Décor d’Artiste” by Sans Tabù to customize the styling of its yachts.
Upon commission by Wally, Sans Tabù chose Architect Marco Zanuso Jr. for the customization of the 80 wallypower, the latest unit of the Wallypower line, to be displayed at the Monaco Yacht Show 2016, the world’s most important super yacht window. An exclusive an innovative partnership blending different backgrounds of expertise: yacht design, applied art and Made-in-Italy craftsmanship.A second Wally yacht project is in the pipeline, a real high tech luxury racing sailing Yacht.
THE TEAM
Sans Tabù is a project shared by a team of professionals, crisscrossing the grounds between fashion, design, visual arts and textile industry with over 20-year multidisciplinary experience.
YET TO COME
Ed.4 OCEAN by Marco Zanuso Jr: drawing inspiration from his furniture and object collection entitled “Policromi”, a textile collection has been created for Wally Yacht, along with a capsule of home accessories that will be distributed through shops and online design retailers.
Ed.5 FLORA by Michel Jarvis: Textile artist Michelle Jarvis embroidered bed and table linen Collection, a unique blend of industrial and handcrafted concepts is an example of the highest Italian knowhow. This exceptional artisanal project was selected for the provocative exhibition ‘The iconography of genitals in art and history ‘ curated by Massimo Kaufmann in Milan, June 2016.
Ed.6 STORYBOARD: Bed linens, home accessories, wallpapers, and other items, all featuring the sensual and graphic handwriting of one of the most dynamic milanese design duo.
Ed.7 SKETCHBOOK: the words and sketches by an emerging and talented singer song writer will be the canvas of a dedicated and very personal capsule collection.
SHOP AT:
online:Sans Tabù runs its own online shop and was selected by luisaviaroma.com, maisondopulence.com, coming soon at wallpaper.com and artemest.com
Stores: India Mahdavi ParisJannelli &Volpi MilanoHome Shop Cologne MUDEC, Museo delle culture di Milano. China and Taiwan: through www.lattoflex.com new bedding concept stores and more coming soonUSA: distribution coming soon
SOCIAL MEDIA STRATEGY
Besides the traditional look books and press releases, Sans Tabù is building up its own visibility through a media plan, covering the main Social Networks, with focused posts and updates on Facebook, Instagram, Pinterest, Linkedin.
PRESS Thanks to the uniqueness and new flair of its products and with the support of its PR office, the brand is much appreciated by dedicated press, such as Vogue, Glamour, Marie Claire, Grazia, Gioia and in the blogscape... Sans Tabù items are being snapped by bloggers like Paolo Stella and Lavinia Biancalani, worn on her tour by author and singer Marianne Mirage, by dancer and choreographer Gheorghe Iancu, by actresses Matilda Lutz and Giulia Bevilacqua.Several items (home décor and other) were chosen for the films “Sei mai stata sulla luna?” directed by Paolo Genovese, “Le Leggi del desiderio” by Silvio Muccino, “Summertime “ by Gabriele Muccino and, coming soon, “Emma” by Silvio Soldini starring Valeria Golino in Sans Tabù.
SPOTLIGHT MUDEC, Museo delle culture di Milano.Sans Tabù foulards and blankets were selected for the capsule collection curated by design and fashion critic Cristina Morozzi for the museum Design Store, based on the unexpected original objects she has selected for her latest book Terrific Fashion edited by Sole 24Ore Cultura, where she showcases Sans Tabù’s first edition: Youkali.
Exclusive Edition launchings partnering with renowed design portals such as Artemest, Wallpaper, Just99, Silvera, luisaviaroma, Yoox are in progress for the season 2016-2017, offering an eclectic selection of products and aesthetics on the wake of Sans Tabù spirit.
WE DREAM OF...
Sensuality, joy and refinement are the essence of Sans Tabù.
We would love to have...A bespoke home linen and home furnishing atelierA Sans Tabù perfumeSans Tabù lingerieA masculine universe of personal accessories: ties, hankies, socks, boxers… all Sans TabùSans Tabù chocolate… but not only… Sinful bitesSans Tabù Hotel&SpaA smart price Home Collection to expand the feeling and spirit of living Sans Tabù Sans Tabù corners in airports and 5-star HotelsSans Tabù décor and gifts for wedding and events
