disney mini case analysis
TRANSCRIPT
Walt Disney(December 5, 1901 - December 15, 1966)
Roy Oliver Disney(June 24, 1893 – December 20, 1971)
MASTERMINDS
The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of
brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and
related products in the world
MISSION
The Walt Disney CompanyHas the following business segments:
Media Networks Parks and Resorts
Studio EntertainmentConsumer Products and Interactive Media
BUSINESS
Media Networks comprise a vast array of broadcast, cable, radio, publishing
and digital businesses across two divisions – the Disney/ABC Television
Group and ESPN Inc
MEDIA NETWORKS
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Walt Disney Parks and Resorts is one of the world’s leading providers of
family travel and leisure experiences, giving millions of guests each year the
chance to spend time with their families and friends
STUDIO ENTERTAINMENT
For over 90 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today, the Studio brings quality movies,
music and stage plays to consumers throughout the world
From toys, apps and apparel to books and games, Disney Consumer Products and Interactive Media brings our
company’s stories and characters to life through innovative and engaging physical products and
digital experiences
DISNEY CONSUMER PRODUCTS
AND INTERACTIVE MEDIA
The brand success of Disney is that it connects
with its consumers emotionally and this has
helped the people to gain a lot of trust over them
Disney’s greatest challenge today is keeping a 90-year old brand relevant and current to its
core audience while staying true to its heritage and core brand values
What are the risks
and benefits of
expanding the
Disney brand in
new ways, such as
video games or
superheroes?
The BENEFIT would be, the more it expands, the more its popularity
and customer-base increases. It has been able to make itself relevant to
the new generations in spite of being a 90-year old brand.
The RISK of high investment and greater competition. The RISK of
adjusting to the ever changing global or regional economic
markets. Another RISK is to keep pace with the changing society and
technology.
RECAP•MASTERMINDS
•MISSION
•HISTORY
•BUSINESS•Media Networks•Parks and Resorts•Studio Entertainment•Disney Consumer Products and Interactive Media
•MINI CASE ANALYSIS