disruptive technologies barometer: telecommunications sector
TRANSCRIPT
Powering a connected worldKPMG International —January 2017
Disruptive technologies barometer: Telecommunications sector
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Disruption is the new normal for telecommunicationsConnectivity, competition, and convergence are redefining every aspect of the telecom sector
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Before long, everyone and everything will be connected.
Telcos must provide fast, secure, reliable networks while avoiding becoming mere commodity providers.
4© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
To discover how telcos are embracing disruptive technologies, KPMG International commissioned Forrester Consulting to survey 580 senior telecommunications decision-makers from around the world.
5© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
Telcos are eager to use disruptive technologies to improve products and services, reduce costs, and outpace their rivals
6© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
disruptive technologies are undermining their business models
Telcos lack a clear roadmap for dealing with disruption
their businesses lack organizational flexibility and agility
But they’re also concerned
7© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
So telcos are hedging their bets when investing in disruptive technologies …and investing broadly in many technologies
65% 59%58%
65% 64%
Cloud Marketing platforms
D&AMobile
8© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
Disruptive technologies can impact two different areas of the businessTechnologies that attract, serve, and retain customers
Customers
Technologies that drive operational excellence, productivity, and agility
Operations
9© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
Telcos are using disruptive technologies to improve the customer experience
10© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
D&A (80%) is making a significant impact on how telcos serve customersUsing IoT (42%) and D&A (39%) to market to customers more effectively
Using D&A (43%) and on demand marketplace platforms (42%) to monetize products/services differently
42%IoT D&A
D&A Demand marketplace platforms
39%
43%
42%
11© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
Mobile and D&A are having the greatest impact on their operations
believe that IoT is being used to improve quality
79%
78%
30%
Mobile D&A
IoT
But only
Telcos are also using them to improve operations
12© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
Document Classification: KPMG Confidential
KPMG framework: Disruptive technology value map – Telecom (investment versus impact model)
Based on impact and investment, disruptive technologies fall into 5 stages
Base: 580 business and IT decision-makers at telecommunications companiesSource: A commissioned study conducted by Forrester Consulting on behalf of KPMG, January 2016
ImpactInvestmentImpactInvestment
Table stakesMaturing
Sunrise/sunsetStrategic
Nascent
Technologies
D&ACloud Mobile
Social media
Low
Impact
Investment Impact
Investment Impact
Investment Impact
Investment ImpactLow
Medium
MediumMedium
High
HighHigh
High
Low
Investment
Digital payments & currencyOn demand marketplace platforms loTArtificial intelligence & cognitive computingWearablesVR/AR
Marketing platformsFog computing*SDN/NFV*
RoboticsBlockchain*
TechnologiesTechnologiesTechnologiesTechnologies
13© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
Of those respondents whose companies have seen a positive effect from disruption,
say they saw the new technology trend earlier than others
Invested at an early stage
Timing is crucial
50%
41%
14© 2017 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
A roadmap for disruptive technologiesClarify investment strategies and prioritize disruptive technologies
Master D&A and leverage it to its full potential
Harness disruptive technology to boost preventive maintenance
Invest in cultural and organizational change
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© 2017 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no services to clients. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
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