Distribution Process

Distribution: the way in which something is shared out among a group or spread over an area.

Final edit of the film approved

Film sold to a distribution company (in some cases)

Film submitted for certification

Distribution company seeks out

people willing to exhibit

Estimates the potential profit across

the platforms

Makes an amount of

copies based on predicted

audience size

Sends copies to exhibitors

Looks at target audience (audience

research such as test

screenings)

Uses target audience profile

to plan most effective

marketing campaign.

Markets the film to audience

Opening weekend of

the film (premier)

Cinema screenings

Determined by cast &

crew, timing,

certification & audience

research

Released on other types of media (DVD)

Some conglomerates retain all the

rights so a distribution

company is not used

Budget and target

audience will decide what marketing

campaign to launch Profit/loss

can be established