dlf koln presentation 2012short
TRANSCRIPT
Digital Public ValueThe multimedia journalism of the BBC
© BBC January 2012
Steve Herrmann
Editor BBC News Online
Introduction
• What we do
Audiences, organisation
• Strategy
BBC Future Media + BBC News Group
• Roadmap
Key milestones ahead
© BBC January 2012
Performance Platform Consumption - by Generation
Source: TGI
%
TV
Desktop
Radio
Age
Mobile
Gen. Y Gen. X Baby Boomers Silent Generation WW1
W1
* New Broadcasting House
W1
* New Broadcasting House
Strategy: Public service
© BBC January, 2012
“The BBC has one mission: to inform, educate and entertain
audiences with programmes and services of high quality, originality
and value .”
Mark Thompson, BBC Director General
© BBC January, 2012
“We will focus on the areas which most clearly build public value and
which are most at risk of being ignored or under-invested in by
commercial players .”
Mark Thompson, BBC Director General
Strategy: Public service
© BBC January, 2012
Five clear editorial priorities:
• the best journalism;
• inspiring knowledge, music and culture;
• ambitious UK drama and comedy;
• outstanding children's content;
• events that bring communities and the nation together.
Strategy: Public service
Strategy: Digital
© BBC January, 2012
1 Service
Strategy: Digital
© BBC January, 2012
1
10
Service
Products
Strategy: Digital
© BBC January, 2012
1
10
4
Service
Products
Screens
CONNECTED
CURATED
OPEN FOR ALL
Products
Screens
Audiences
Editorial
Personal
Social
Audiences
Industry
Partners
UK
Global
Strategy: Digital
Linking
0
1
2
3
4
5
6
7
8
Source: iStats
External Links
2011 Average (4.6m)
2011 Target (3.3m)
Million
New data source
London Riots
Linking
Linking
13 Linking
• On track for target of doubling external click-
throughs by 2013
Q3 2010 monthly average: 2.9m
Q3 2011 monthly average: 6.1m
• Around 1/3 go to other news sites via ‘moreover’
– the technology behind the ‘From Other News
Sites’ box
• New approaches: Link journalism, comment
elsewhere
© BBC November, 2011
07 Mobile
© BBC January, 2012
07 Mobile Hourly traffic (weekdays)
Source: iStats
Desktop
Mobile
% Lunchtime Peak
Tablet
07 Mobile
© BBC January, 2012
Sharing
* Eiffel Tower, August 2011
Offline Browsing
* Piccadilly Line
08 Tablet
© BBC January, 2012
Video
* London Riots, August 2011
Long Form Text
* Artie Van Why, 9/11 survivor
05 Live and Social
© BBC January, 2012
Live Opportunities
• Breaking news
• Live streaming + loops
• Latest analysis
• Key points
• Best BBC links
• Best from programmes
• Latest images
• UGC and social
• Best of web
© BBC January, 2012
Nick Robinson
* 10 Downing Street
06 Social
• Over 1m fans of BBC World News on Facebook
• Over 2m followers to @BBCBreaking on Twitter
• Tweets now part of correspondent pages
• New editorial approach: more, sharper, ‘human’
© BBC January, 2012
09 IPTV
© BBC January, 2012
09 IPTV
© BBC January, 2012
09 IPTV Audience Feedback
• People like convenience of format
• They watch more video than on PC
• Aiming for a distinctive, lean-back TV experience
• TV news programmes likely to prompt access
• Can reach those mainstream audiences who are
more comfortable with TVs than computers
Source: Essential Research, 2011© BBC January, 2012
