Downtown Oakland Association

YTD Cash Summary-July 2015

Cash Available YTD Budget Actual Annual Budget Notes

$991,423.37 $1,049,839.89 $1,088,259.60

April disbursement from the City was $100,497.47

more than anticipated, making up for the January

disbursement which was $42,080.95 less than

anticipated due to manually billed properties not

paying prior to first disbursement. To date, we have

collected $58,416.52 more than budgeted.

Less Reserve $51,875.67 $51,875.67 $51,875.67

Total Cash Available $939,547.70 $997,964.22 $1,036,383.93

Expenses

DISI $42,898.05 $27,058.05 $73,539.55 Please see attached

ORG $143,827.31 $124,363.31 $233,468.21 Please see attached

SOBO $425,469.47 $373,762.98 $729,376.17 Please see attached

Total Expenses $612,194.83 $525,184.34 $1,036,383.93 Please see attached

Cash Remaining $327,352.87 $472,779.88 $0.00

Prior Year Reserve and Assessment Income

10:27 AM

7/27/15

Cash Basis

Downtown Oakland Association

July 2015 Expenses

Curr. Actual Curr.Bud. Curr. Var. Percent YTD Actual YTD Bud. YTD Var. Percent Ann. Budget Variance Explanation

EXPENSES

DISTRICT IDENTITY (DISI)

Banner Program 0.00 250.00 -250.00 0.0% 0.00 1,750.00 -1,750.00 0.0% 3,000.00 To be expended on Oakland Central marketing.

Marketing 608.98 3,541.67 -2,932.69 17% 6,717.96 24,791.65 -18,073.69 27.1% 42,500.00 Includes fulfillment of Phase 1 of the Circlepoint contract

and the design of Oakland Central marketing collateral.

Misc. 2,000.00 211.63 1,788.37 945.05% 2,090.65 1,481.40 609.25 141.13% 2,539.55 Includes partial sponsorship of 2015 Oakland Music

Festival

Public Relations 1,250.00 1,250.00 0.00 100.0% 8,750.00 8,750.00 0.00 100.0% 15,000.00

Total DISI Projects 3,858.98 5,253.30 -1,394.32 73.46% 17,558.61 36,773.05 -19,214.44 47.75% 63,039.55

Special Events

Arts & Culture 5,000.00 416.67 4,583.33 1,199.99% 5,000.00 2,916.65 2,083.35 171.43% 5,000.00 Includes sponsorship of 2015 Art + Soul Festival.

CBD Sponsored Events 3,000.00 458.33 2,541.67 655% 4,500.00 3,208.35 1,291.65 140.26% 5,500.00 Includes sponsorship of Bike to Work Day, Vator Splash

and Oakland Music Festival.

Total Special Events 8,000.00 875.00 7,125.00 914.29% 9,500.00 6,125.00 3,375.00 155.1% 10,500.00

TOTAL DISI 11,858.98 6,128.30 5,730.68 194% 27,058.61 42,898.05 -15,839.44 63.08% 73,539.55

ORGANIZATION

Non-Personnel Expenses

Accounting Expenses 0.00 250.00 -250.00 0% 2,775.00 1,750.00 1,025.00 158.57% 3,000.00 Includes preparation of 2014 taxes. Within annual budget.

Computer Service & Support 507.50 41.67 465.83 1218% 507.50 291.65 215.85 174.01% 500.00 Includes repair of office computer and retrieval of files

from the cloud.

Consulting & Legal Expenses 0.00 416.58 -416.58 0% 2,499.50 2,916.10 -416.60 85.71% 4,999.00 Includes payment to Robert Selna for Policy and Planning

Committee consulation.

Fees & Permits 0.00 166.67 -166.67 0% 1,605.50 1,166.65 438.85 137.62% 2,000.00 Includes SPUR, IDA and CDA memberships. Within

Insurance annual budget.

Directors & Officers 0.00 0.00 0.00 0% 1,260.00 1,300.00 -40.00 96.92% 1,300.00 Paid in full.

General Liability 0.00 0.00 0.00 0% 4,353.00 3,530.00 823.00 123.31% 3,530.00 Variance due to increase in premium for coverage of

Big Belly trash compactors.

Total Insurance 0.00 0.00 0.00 0% 5,613.00 4,830.00 783.00 116.21% 4,830.00

Misc. 0.00 349.14 -349.14 0% 992.81 2,443.95 -1,451.14 40.62% 4,189.65 Includes sponsorship of Hack the Hood graduation.

Rent 1,572.81 3,208.33 -1,635.52 49% 18,548.72 22,458.35 -3,909.63 82.59% 38,500.00

Total Occupancy expenses 1,572.81 3,208.33 -1,635.52 49% 18,548.72 22,458.35 -3,909.63 82.59% 38,500.00

Office Furniture & Equipment 34.88 125.00 -90.12 28% 581.81 875.00 -293.19 66.49% 1,500.00

Postage, Shipping & Delivery 13.50 41.67 -28.17 32% 79.64 291.65 -212.01 27.31% 500.00

Printing & Copying 109.80 250.00 -140.20 44% 854.52 1,750.00 -895.48 48.83% 3,000.00

Supplies 3.01 291.67 -288.66 1% 1,494.19 2,041.65 -547.46 73.19% 3,500.00

Telephone & Telecommunications 219.98 208.33 11.65 106% 1,697.62 1,458.35 239.27 116.41% 2,500.00 Includes increase in internet charges. W/in annual budget.

Total Non-Personnel Expenses 2,461.48 5,349.06 -2,887.58 46% 37,249.81 42,273.35 -5,023.54 88.12% 69,018.65

ORG/Special Projects

Annual Breakfast Meeting 0.00 0.00 0.00 0% -143.88 5,500.00 -5,643.88 -2.62% 5,500.00 To be spent on Ambassador BBQ on September 16th.

Business Attraction and Retention 0.00 83.33 -83.33 0% 0.00 583.35 -583.35 0.0% 1,000.00

Shuttle 752.00 0.00 752.00 100% 752.00 8,000.00 -7,248.00 9.4% 8,000.00 Includes payment to Shuttle Survey takers.

Total ORG/Special Projects 752.00 83.33 668.67 902% 608.12 14,083.35 -13,475.23 4.32% 14,500.00

Personnel & Related

Public Relations 1,250.00 1,250.00 0.00 100% 8,750.00 8,750.00 0.00 100.0% 15,000.00

Staff Personnel 10,912.04 10,912.46 -0.42 100% 76,384.28 76,387.26 -2.98 100.0% 130,949.56

Training & Prof. Develop. 0.00 333.33 -333.33 0% 1,371.10 2,333.35 -962.25 58.76% 4,000.00 Includes costs associated with staff attendance at CDA

10:27 AM

7/27/15

Cash Basis

Downtown Oakland Association

July 2015 Expenses

Curr. Actual Curr.Bud. Curr. Var. Percent YTD Actual YTD Bud. YTD Var. Percent Ann. Budget Variance Explanation

Conference in Santa Monica.

Total Personnel & Related 12,162.04 12,495.79 -333.75 97% 86,505.38 87,470.61 -965.23 98.9% 149,949.56

TOTAL ORGANIZATION 15,375.52 17,928.18 -2,552.66 86% 124,363.31 143,827.31 -19,464.00 86.47% 233,468.21

SOBO

Landscaping Staff Person 1,632.82 1,632.83 -0.01 100% 11,429.74 11,429.85 -0.11 100.0% 19,594.00

Maintenance 37,143.47 18,540.00 18,603.47 200% 167,505.91 129,780.00 37,725.91 129.07% 222,480.00 Variance due to emphasis on maintenance issues

during the roll out of combined services under BBB.

Misc. SOBO Expenses 1,070.43 1,491.49 -421.06 72% 2,697.53 10,440.47 -7,742.94 25.84% 17,897.92 Includes costs associated with reinstallation of art deco

clock at the corner of 17th and Broadway.

PROW Maintenance 351.68 5,000.00 -4,648.32 7% 5,234.25 35,000.00 -29,765.75 14.96% 60,000.00

Security 27,399.12 32,645.27 -5,246.15 84% 186,025.55 228,516.90 -42,491.35 81.41% 391,743.25 Combined YTD expenses for security and maintenance.

Within annual budget.

Watering 0.00 1,471.75 -1,471.75 0% 870.00 10,302.25 -9,432.25 8.45% 17,661.00 Watering charges captured in Block by Block contract.

Total SOBO 67,597.52 60,781.34 6,816.18 111% 373,762.98 425,469.47 -51,706.49 87.85% 729,376.17

TOTAL EXPENSE 94,832.02 84,837.82 9,994.20 111.78% 525,184.90 612,194.83 -87,009.93 85.79% 1,036,383.93

Gallen.Neilly May/June/July ‘15 Activity Report To: The Lake Merritt/Uptown & Downtown Oakland District Associations Fr: Tim Gallen, Andrew Neilly, Nancy Amaral Here is our summary report of May/June/July activity undertaken by Gallen.Neilly on behalf of the Lake Merritt/Uptown & Downtown Oakland Districts.

Projects COMPLETED Media Inquiries/Pitches:

Goal: To promote business growth & expansion within the CBDs:

Press release drafted/distributed: “Uptown & Downtown Oakland Community Benefit Districts Note Over 156,000 Square Feet of New Leases in the Second Quarter of 2015” on July 23, 2015

o RENTV: “Businesses Signed Leases for 156k sf of Space in Downtown/Uptown Oakland in the Second Quarter of this Year” 7/24/15 http://www.rentv.com/content/northerncalifornia/mainnews/news/20110

o The Registry SF: “Uptown & Downtown Oakland Community Benefit Districts Note Over 156,000 Square Feet of New Leases in the Second Quarter of 2015” 7/23/15 http://news.theregistrysf.com/uptown-downtown-oakland-community-benefit-districts-note-over-156000-square-feet-of-new-leases-in-the-second-quarter-of-2015/

o Bisnow: 7/23/15: “Sierra Club loses Race for Oakland Office” sites the 156K stat & a few businesses from Q2: https://www.bisnow.com/archives/newsletter/local-real-estate/san-francisco/5631-sierra-club-loses-race-for-oakland-office/

o Summary posted by Zennie Abraham’s ‘Oakland Focus’ blog: http://oaklandfocus.blogspot.com on 7/23/15 o Summary posted to Oakland Business Blog: http://oaklandbusiness.blogspot.com/ 7/23/15

Tweeted to Gallen.Neilly’s 440 followers (includes media), Uptown’s 4,772 followers & Downtown’s 5,387 followers

Goal: To collaborate with incoming new & existing businesses to maximize impressions of business growth within the CBDs

Oakland Business Blog: http://oaklandbusiness.blogspot.com/ was developed by Gallen.Neilly and is updated 1-2 times per week with positive business stories within the CBDs.

o Tweets are posted on Gallen.Neilly, Uptown & Downtown Twitter profiles with links and teasers to these stories on the blog.

Business Profiles: Gallen.Neilly is continuing to reach out to business owners within the CBDs to interview & create business profile stories on them. These business profiles are being used to pitch to the media, send to Hank Masler at the Oakland Chamber for the Oakland Business Review and to be included in the Oakland Business Blog.

o June Oakland Business Review example: “Creative Shops Move to Uptown/Downtown” http://issuu.com/oaklandchamber/docs/obr_june_15-final_6515 (Page 6)

o Businesses interviewed thus far include:

o EVB (Pitched to advertising/marketing media & Oakland Chamber)

o Gensler (On hold- awaiting photos from Gensler’s recent photo shoot)

o Oakland Vision Center (On Oakland Business Blog & pitching nationally)

o Mad Dogs & Englishmen (Pitched to advertising/marketing media & Oakland Chamber)

o Parlour (Pitched to food writers & local media)

o SparkArt (on hold for approvals from Naveen Jain)

o Port Kitchens LLC (currently pitching to the San Francisco Business Times & others)

o Town Kitchen (works with the Port Kitchens LLC)

o Real Food Cup (works with the Port Kitchens LLC)

Goal: To use the Warriors Win/Parade as an opportunity to promote Uptown/Downtown as THE place to do business:

Gathered stats regarding ambassador services for the Golden State Warriors Parade and circulated with JLL Research’s Chart of the Week Thursday evening, 6/18/15.

NBC - (NBC Bay Area: 1.1M Monthly Unique Visitors; 4.7M Page Views Per Month; 1.8 minutes Average Time Spent). Arranged interview with Steve Snider and NBC’s Christie Smith on Oakland’s preparation for Warrior’s Victory parade. Steve coordinated interviews with businesses, per reporters’ request -- Uptown Juice Company and Urban Stitch: http://www.nbcbayarea.com/video/#!/on-air/as-seen-on/Oakland-Preps-for-Warriors-Victory-Parade/308309331

CBS - (CBS Bay Area: 77.5MM Monthly Unique Visitors – websites, mobile web, and mobile apps; 27MM Monthly Listening Hours; 44.5MM Monthly Mobile Visitors; 13MM Total Digital App Downloads). Arranged interview with Andrew Jones and CBS SF’s Da Lin on Oakland’s Victory Parade showcasing the growth of Downtown Oakland and businesses over the years: http://sanfrancisco.cbslocal.com/2015/06/17/golden-state-warriors-victory-parade-oakland-revtalized-downtown/

CBS - (CBS Bay Area: 77.5MM Monthly Unique Visitors – websites, mobile web, and mobile apps; 27MM Monthly Listening Hours; 44.5MM Monthly Mobile Visitors; 13MM Total Digital App Downloads). Arranged and pitched a quote of Steve Snider to CBS’ Brandon Mercer on plans for the Warriors Victory Parade in Oakland. Also sent him the Oakland Skyline report conducted by JLL Research -- inquired about doing a city-by-city comparison and sent him the Chart of the Week also conducted by JLL Research later that week: http://sanfrancisco.cbslocal.com/2015/06/15/warriors-parade-route-oakland-information-time-date-location-lake-merritt-nba-finals-championship-parade-party/

Blog written in “Business Oakland” blogosphere on positive coverage received regarding the Warriors Championship win and positive effects on the city of Oakland -- pushed out on Social Media & incorporated it into the Oakland Business Update (OBU) / Broker Focus follow-up package.

Continuation of social media use with photos and captions, news articles and/or television clippings, etc. o #FBF photo of the Warriors Parade and Kaiser Center to our 450 Twitter followers as well as the districts social media

pages on Friday, 6/26/15 (Total Twitter Reach = 10,000+ and Total Facebook Reach = 6,800+). o Tweeted JLL Chart comparing Oakland and Cleveland numbers with fun Ambassador stats provided by Andrew Jones

Thursday, 6/19. Resulted in 6 re-tweets and 5 favorites (Total Audience Reach = 6500+).

Goal: To report positive news:

Received phone call from Kristin at KPIX regarding upset restaurant owners over high prices of compost pick up. We took a message and declined to participate.

Opinion piece written by Tim Gallen for the Oakland Business Review in July:

Other:

Coordinated a call with Steve Snider & Mark Caro of the Chicago Tribune re: how theater renovations can improve uptown neighborhoods.

Pitched the San Francisco Business Times & sent tweets out “HP Investors Acquires 25,000 sq. ft Mixed-Use Building in Uptown Oakland for $5.6 million” in coordination with Little Penguin PR (HP Investor’s PR Firm)

Gallen.Neilly suggested a response for Steve Snider re: an email from an unhappy restaurant patron within the CBDs.

Gallen.Neilly provided Carolyn Jones (with the Oakland Magazine) recent Oakland business info & quotes from Deborah & Michelle regarding Oakland Nightlife… clip resulted: http://www.oaklandmagazine.com/Look-Whos-Partying-in-Oakland-Now/

Coordinated with Hank Masler from the Oakland Chamber for Uptown/Downtown Oakland related stories (written and submitted by Gallen.Neilly) for the Oakland Business Review in May, June & July: http://issuu.com/oaklandchamber/docs/may_2015

Gallen.Neilly coordinated with Kiera Williams from the City of Oakland to develop/get approval on a quote for Steve Banker for the City’s upcoming retail brochure.

Broker Focus Group Meeting was held on June 23. Gallen.Neilly sent a follow-up to the brokers after the meeting with media clips, resources and more… including an ongoing list of new businesses added to the CBDs in 2015.

o Additionally, Gallen.Neilly sent out email requests and made calls to individual brokers to gather stats for the Uptown/Downtown Q2 release regarding new businesses.

Roland Li of the San Francisco Business Times asked for comment on the Mayor’s new budget in May, we declined to comment.

Monitored & posted on activity feed for Uptown & Downtown Oakland on a weekly basis - Social Media (Twitter, Facebook, LinkedIn Oakland ‘Groups’ page)

CBD Monthly E-blast: Gathered content ideas each month for E-Blast’s that are distributed to the CBD’s lists. (Ongoing)

Projects UNDERWAY

Media Inquiries/Pitches:

Reaching out to Rachel Swan of the San Francisco Chronicle (new Oakland reporter) to develop a relationship, discuss CBDs.

Business Profile Pitches: Gallen.Neilly will be working throughout 2015, to highlight businesses, businesses owners, offices and office workers within the CBDs… profiles may be in both print or video form, to be distributed across various online platforms (YouTube, CBD website, Gallen.Neilly website, pitched to the media for use on their websites, print publications, etc.) Emphasis on these profiles will be to promote thriving businesses, show that Oakland is a SOLID place to do businesses, economy is thriving in Oakland & that Oakland would be a great place for others to move their office/business to.

Oakland Business Blog: Gallen.Neilly will continue to feed the blog with both written & curated stories and pitch the blog to the media and others continuously.

Other:

Compiling an ongoing database of ‘new businesses’ within the CBDs, which includes specifics for quick reference. *If you know of new businesses that have moved in to the CBDs, please let us know… it is our goal to have an ongoing extensive list ready and available for media reference, as well as for other projects.

o To view the ongoing list, please visit: https://www.dropbox.com/s/cyskwbfgg1ab44p/2015%20CBD%20Bus%20Adds.docx?dl=0

Also collecting a database of positive ‘approved’ quotes for future use from CBD business owners.

Working with Andrea Kirkpatrick of The Swig Company re: Using the Port Workspace Expansion at Kaiser Center to position additional stories on Oakland as a ‘business incubator’.

District ‘Tweet-of-the-Week’ & E-blast content- ongoing.