does your website stink?
TRANSCRIPT
OXIEMAbout Us
OXIEMABOUT US
Engaging Branding / Top Technology / Easy Manageability> Sites that perform & convert visitors to customers
Holistic Web Marketing / Organic + Paid + Quality Metrics> Continually managed, for traffic and conversion
Connect / Convey / Converse With Audiences> Active dialog that creates a bond and advocacy
Sites
Search
Social
Search Engine Marketing – Continued Growth
Search Engine Marketing (SEM) Spending in North America, 2007 – 2013 (billions)
Are Your Marketing Dollars Where Your Customers Are?
Media Time Spent vs. Ad Spend Still Out of Whack
• Your site was designed 4 or more years ago
• You have no way to update your site without a technical expert
• The content on your site hasn’t changed since you launched
• You’ve been caught saying “My website is only to show I’m a legitimate business, not to get actual business”
• Lack of conversion or a way to measure the performance of the website
• It talks a lot about you, your process, your philosophies, etc.
• You have no idea how it performs in the search engines
• Customers frequently can’t find what they are looking for or can’t immediately understand the site’s organization
If any of these are true, it might…
• Forget the technology!
First focus on:• Who are the different users that might visit your website?• What do you want them to do when they get there?• Review websites that you like
• Assess your brand identity. Is it time for an updated look?
• Produce a starter sitemap that outlines and organizes the content needed for the site
• Research & interview experts to help you redesign your website
PLANNING
Your brand is more than your logo – it’s the combination of color, tone, symbols, associations and experiences connected with your organization.
• Your website captures and communicates an emotional benefit to the visitor
• An immediate connection is made when the visitor enters your website
• Is consistent with your overall brand and communication strategy
• Creates a beautiful, highly-functional experience
Representing Your Brand Online
Brand
The key elements of your website that carry the weight when it come to success. Many times, these are the 2-3 things that top your list when thinking what you want out of your website
Big Things• E-Commerce to Sell Products • Driving visitors to a specific conversion • Multimedia galleries to showcase video & photos• Social media integration • Event and news promotion• Intranet• Current customer support
Accomplish Your Web Goals
BrandBig Thing
Little Thing
These are the little touches to your website that will potentially have high impact on how your visitors perceive and interact with your website. This is what separates your website from other cookie cutter sites.
Little Things• Navigation structure• Font selection• Creative copy• Image selection and editing• Icons
Consider the Details
This includes both the ease of use for the visitor, but also manageability for you and your staff to control and add website content.
User Ease• Well organized and intuitive navigation structure• White space – avoid adding too much to the homepage• Multiple ways to access one piece of information
Staff Manageability• High-functioning Content Management System (CMS)• Ability to make edits and updates to your website
without the need of an IT expert• Ability to share the workload with others – in other
departments or roles
Efficient & Functional
Ease
Things to Consider:
• Design – Request site examples that are similar to your project type (not necessarily just the exact same industry). Remember, when users engage with your website, they are engaging with your brand.
• Technology – What platforms do they develop sites on?
• Search – Do they have demonstrated experience developing website that perform well in search engines. Can they tell you about SEO?
• Content – Do they talk content – the most important/most difficult part of a website redesign. In most cases your site should be built on a Content Management System and have a clear outline of content.
CHOOSING A WEBSITE PARTNER
CHOOSING A WEBSITE PARTNER
Great software + bad design = FAILGreat design + bad software = FAIL Great design + Google hates it = FAIL
Great Search- Great
Design Friendly Software+ +
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