how does seo help my website
TRANSCRIPT
HOW DOES SEO HELP MY WEBSITE?AUGUST 18, 2016 11:30AMWEBINAR
PRESENTED BY: COLTON MILLER (@Hectick_C), SENIOR SEO STRATEGIST AT BOOSTABILITY.COMLED BY: SANI NIELSEN, COMMUNICATIONS MANAGER AT BOOSTABILITY.COM
SEO helps your website by…• Keeping you and your website
up to date. Over 230,000 new malware samples are create every
day.
SEO helps your website by…• Keeping you and your website
up to date.
• Allowing your website to get rankings in the search engines.
Over 2.5 trillion gigabytes of data is created every
day.
SEO helps your website by…• Keeping you and your website
up to date.
• Allowing your website to get rankings in the search engines.
• Getting your website traffic from the search engines.
Over 40,000 search queries are searched every
second in Google, which translates to over roughly
3.5 billion searches per day.
SEO helps your website by…• Keeping you and your website
up to date.
• Allowing your website to get rankings in the search engines.
• Getting your website traffic from the search engines.
• Helping build brand and name association with keywords or topics.
85% of U.S. consumers say they would switch brands,
given comparable price and quality. (2015)
SEO helps your website by…• Keeping you and your website
up to date.
• Allowing your website to get rankings in the search engines.
• Getting your website traffic from the search engines.
• Helping build brand and name association with keywords or topics.
• Giving your website a chance to convert users. (Leads, Sales, Ads, Etc.)
Organic results are 8.5x more likely to be clicked on
than paid search results.
Keeping your Website up to
Date• Keeps your site up to date
and safer from attacks.
The average website hack costs the small business
over $2,500 due to loss of time, opportunity and
business.
Keeping your Website up to
Date• Keeps your site up to date
and safer from attacks.
• Makes your content easier for search engines to crawl and index.
Google can crawl up to 10 pages every second.
Keeping your Website up to
Date• Keeps your site up to date
and safer from attacks.
• Makes your content easier for search engines to crawl and index.
• Allows your users use your site and content easier.
Over 55% of visitors spend less than and average of 15
seconds on a website.
Keeping your Website up to
Date• Keeps your site up to date
and safer from attacks.
• Makes your content easier for search engines to crawl and index.
• Allows your users use your site and content easier.
• Ongoing maintenance and enhancement are always a priority.
Every year Google updates their algorithm around 5-600 times to help improve
results.
Keeping your Website up to
Date• Keeps your site up to date
and safer from attacks.
• Makes your content easier for search engines to crawl and index.
• Allows your users use your site and content easier.
• Ongoing maintenance and other enhancements will always a priority.
• Helps you stay current with the best tactics and practices that are working at the time.
“Content is king, but marketing is queen, and
runs the household.”
-Gary Vaynerchuk
Getting your Website Better
Rankings• You gain the chance to be
seen (Impressions) in the search engines for relevant keywords.
What is the purpose of the page? Is there a task or end
goal?
Would someone searching for “keyword” find your page
helpful?
Getting your Website Better
Rankings• You gain the chance to be
seen in the search engines for relevant keywords.
• Your website can begin to get clicks from search terms.
Are they new users or have they visited before?
Do they go to other pages?
Are users finding the page helpful?
Getting your Website Better
Rankings• You gain the chance to be
seen in the search engines for relevant keywords.
• Your website can begin to get clicks from search terms.
• Understand how the search engines view your website and its content.
Are you showing up for the right keywords?
Were you surprised by the keywords you showed up for?
Do you need to change your page to better suit your goal
keywords?
Getting your Website Traffic from the Search
Engines
• Optimizing your site for specific keywords and topics, will gain you targeted traffic. Key Factor: Intent
Getting your Website Traffic from the Search
Engines
• Optimizing your site for keywords and topics, will gain your traffic from relevant search terms.
• Because search is a ‘pull’ vs ‘push’ type of marketing there is an established notion of trust.
Key Factor: Relevance
Getting your Website Traffic from the Search
Engines
• Optimizing your site for keywords and topics, will gain your traffic from relevant search terms.
• Because search is a ‘pull’ vs ‘push’ type of marketing there is preexisting notion of trust.
• You can begin to gauge your users and get feedback around your product, service, content, or website.
Key Factor: Usability
Getting your Website Traffic from the Search
Engines
• Optimizing your site for keywords and topics, will gain your traffic from relevant search terms.
• Because search is a ‘pull’ vs ‘push’ type of marketing there is typically a notion of trust.
• You can begin to gauge your users and get feedback around your product, service, content, or website.
• Increased traffic can help show the search engines you have a great website with great content.
Key Factor: Consistent
Increased Brand Association and
Conversions A brand for a company is like a reputation for a
person. You earn reputation by trying to do hard things
well.
-Jeff Bezos
Increased Brand Association and
Conversions• If users find your website due
to searching for something on the search engines they are likely to trust and remember your website which can increase conversion opportunities.
“Trust is built with consistency.”
-Lincoln Chafee
Increased Brand Association and
Conversions• If users find your website due
to searching for something on the search engines they are likely to trust and remember your website which can increase conversion opportunities.
• Once users start to find your content they can begin to share it, which can create links, which help create authority and more portals for traffic.
“It's always about mindshare, not market
share.”
-Ron Johnson
Increased Brand Association and
Conversions• If users find your website due
to searching for something on the search engines they are likely to trust and remember your website which can increase conversion opportunities.
• Once users start to find your content they can begin to share it, which can create links, which help create authority and more portals for traffic.
• More conversion means your revenue opportunity for you and your website.
“Being good in business is the most fascinating kind of
art. Making money is art and working is art and
good business is the best art.”
-Andy Warhol
Increased Brand Association and
Conversions• If users find your website due
to searching for something on the search engines they are likely to trust and remember your website which can increase conversion opportunities.
• Once users start to find your content they can begin to share it, which can create links, which help create authority and more portals for traffic.
• More conversion means your revenue opportunity for you and your website.
• Users searched for something and found you, which makes you the expert.
“Expert: a man who makes three correct guesses
consecutively.”
-Laurence J. Peter
Optimization TipsContent
• Make your content easy to read and scan through
• Make content that is unique and useful
Optimization TipsContent
• Make your content easy to read and scan through
• Make content that is unique and useful
• Does you content answer questions? – It should!
Optimization TipsContent
• Make your content easy to read and scan through
• Make content that is unique and useful
• Does you content answer questions? – It should!
• Regularly update or add to your content.
Optimization TipsContent
• Make your content easy to read and scan through
• Make content that is unique and useful
• Does you content answer questions? – It should!
• Regularly update or add to your content.
• Make sharable content, that is interesting and relevant.
Optimization TipsContent
• Make your content easy to read and scan through
• Make content that is unique and useful
• Does you content answer questions? – It should!
• Regularly update or add to your content.
• Make sharable content, that is interesting and relevant.
• Be yourself, your content is just and extension of you.
Optimization TipsContent
• Make your content easy to read and scan through
• Make content that is unique and useful
• Does you content answer questions? – It should!
• Regularly update or add to your content.
• Make sharable content, that is interesting and relevant.
• Be yourself, your content is just and extension of you.
• Create a content calendar
Optimization TipsContent
• Make your content easy to read and scan through
• Make content that is unique and useful
• Does you content answer questions? – It should!
• Regularly update or add to your content.
• Make sharable content, that is interesting and relevant.
• Be yourself, your content is just and extension of you.
• Create a content calendar
Optimization TipsLinks
• Create or have an offsite content strategy.
• Don’t be afraid to build links (Directories, Comments, Testimonials)
Optimization TipsLinks
• Create or have an offsite content strategy.
• Don’t be afraid to build links (Directories, Comments, Testimonials)
• Use social media to help drive traffic and links
Optimization TipsLinks
• Create or have an offsite content strategy.
• Don’t be afraid to build links (Directories, Comments, Testimonials)
• Use social media to help drive traffic and links
• Don’t forget to use #hashtags
Optimization TipsLinks
• Create or have an offsite content strategy.
• Don’t be afraid to build links (Directories, Comments, Testimonials)
• Use social media to help drive traffic and links
• Don’t forget to use #hashtags• Create unique content
(Videos, Graphics, Data, Etc.)
Optimization TipsLinks
• Create or have an offsite content strategy.
• Don’t be afraid to build links (Directories, Comments, Testimonials)
• Use social media to help drive traffic and links
• Don’t forget to use #hashtags• Create unique content
(Videos, Graphics, Data, Etc.)• Fix Broken Links
Optimization TipsLinks
• Create or have an offsite content strategy.
• Don’t be afraid to build links (Directories, Comments, Testimonials)
• Use social media to help drive traffic and links
• Don’t forget to use #hashtags• Create unique content (Videos,
Graphics, Data, Etc.)• Fix Broken Links• If you are local get your
website into the top directories (Google My Business, Yellow Pages, Yelp)
Creation
Optimization
Ranking
Traffic
Sharing
Conversion
Just like anything of significant value, SEO takes time but can yield benefits over and
over again.
SEO Cycle
@Hectick_C
Visitwww.Boostability.com/Boost-U
for past webinars andto register for
our September webinar:HOW DO I KNOW IF MY
SEO IS WORKING?On Sept 8th