Sony

mediaThe Washington Post -

July, 2004

Early Social Networking

Early Social Networking

Separating Curated Content from User Generated Content

Separate Community from Curated content

How we see a brands place in digital media now

Traffic Drivers

• 20M active monthly pet owners

• 200M ad views

• 3M pet profiles

• 4M monthly video views - with pre roll, post roll, and bumpers

• 60M monthly unique visitors through partners’ networks

• 1M pet owners organized in channels on:

+60M through retargeting

It’s about us taking your brand to wherethe conversations are taking place.

•Social Media

•Humor

•Photo Sharing

•Blogs

•Coupon Delivery

• Image Searching

•Adoption

• Information

•Mobile

•Video

Sponsorship Package

30M Impressions - 60 days

100,000 Positive Brand Tweets - FB posts

30,000 Signups for re-marketing

Managed Sweepstakes as traffic/crm drivers

Homepage take-over with background

Homepage takeover with Sponsor logo

Community homepage takeover

Channel Sponsorship

Example of Custom Chanel (Cleaning)

Branded Group (CRM mechanism) with 10k members

Dedicated Newsletters to 350,000 Pet owners

Transactional emails

Synched rich media ad units

Branded Virtual Gifts

Dedicated Periodic “How to” emails

Rewarding positive social communications / social media amplification - through custom game

In 30 Days: with no marketing Over 8k players Over 80k messages created Over 200k PV