Passion, Inspiration, Community

donorworx came to Jackson Wynne for a re-brand to position themselves with a refresh including a new identity, print material and website. Actively campaigning with energy and conviction, their team practices what they preach and are living the brand – making connections every day.

donorworx Statements• Our Vision is to give charities a voice and ignite passion and action in

others.

• Our Mission is to be the highest quality global provider of face-to face fundraising solutions at the lowest cost to our non-profit clients.

• Our Tagline: Voices of Change

• Words we work by: Attitude, Skilled, Work Ethic, Professional

How we arrived at the new logo

Mood Boards

Identity

Donorworx needed a system that would capture the essence of what they’re all about. At their core, they are all about making connections and building relationships. World changers. We. What’s your Why? Focusing on the “W” mark with happy and colourful shades that overlap, the relationships that they make and the speech bubble representing conversations through face-to-face fundraising

Identity

The W is represented in our Culture• World Changers• Together We can make a difference• Whats Ur Why

The W is represented in our Work• The W is symbolic of the conversational and

storytelling elements involved in fundraising. • Who, What, Where, When, Why

The W is represented in our Services• Donorworx• Trainingworx• Pledgeworx• Volunteerworx

Identity

Speech bubble• Represents face-to-face fundraising

Colour Overlays • Face to Face fundraising is all about

making connections, igniting passion and inspiring action.

• The colourful lines that make up the W convey the concept of connection, energy, movement.

WebsiteBuilt in WordPress, a customizable content management system allows the donorworx team to build campaigns and landing pages. Designed for mobile, the experience carries across various situations where a potential partner or future employee may access their website to learn more about what they’re all about.

ResultsThe donorworx rebrand has provided increased web traffic by 52% with page visits up 125%, including greater accessibility for mobile users. The updated image has increased interest in recruiting with more employee inquiries, and has also been recognized from several existing partners while generating interest in new business relationships.

"Our new image together with the website, marketing collateral and trade show booth, has enhanced the spirit and pride of the company and has given a sense of purpose thus increasing commitment and productivity.“Roslyn Murray – Communications Manager, donorworx