Retail Building ReBranding

Design Challenge Design Challenge Design Challenge1 2 3

Client’s Challenge:

A physical interpretation of an artist/illustrator’s work

Morphological Challenge:

Reshape the iconic form of a retail landmark while maximizing its inherent utilitarian qualities and

minimizing the ecological impacts of excessive

demolition

Informational Challenge:

Introduce a narrative of hosting and abiding. Create

the sense of the a “third place” while maximizing the

flow of autocentric efficiency

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Retail Building ReBranding

Project Location

Brandywine (Wyeth) Museum

Design Challenge 1

The Wyeth legacy casts its figurative shadow over the site as a result of the proximity of the Wyeth homestead & museum

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Physical Context:

The Reason for the Charge to base the architectural design on the work of Wyeth

“I directed our architect to have our bank look like a Wyeth painting”

- Bank President

Physical interpretation of artist/illustrator’s work

Retail Building ReBranding

Design Challenge 1

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Physical interpretation of artist/illustrator’s work

Retail Building ReBranding

Design Challenge 2 Reshape iconic form

The highly recognizable form of a regional brand of convenience needed to be transformed. The transformation was to require the minimal amount of waste and should recognize, incorporate and maximize the benefits of the original form.

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Retail Building ReBranding

Design Challenge 3

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Introduce a narrative of Hosting and Abiding

Informational Design:

Create the sense of the a “third place” while maximizing the flow of autocentric efficiency

Proposed Canopy

Exist Bldg FootprintIn order to introduce a drive through,

requisite in the autocentric environment of a retail bank in a suburban or exurban context, the site needed to be redesigned.

Retail Building ReBranding 6

Retail Building ReBranding

Design Challenge 3

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Introduce a narrative of Hosting and Abiding

Informational Design:

Create the sense of the a “third place” while maximizing the flow of autocentric efficiency

The Basis of a “Third Place”

A Third Place is the creation of a community space to anchor to foster broader interaction. Per Ray Oldenburg, coiner of the term, important criteria include free or inexpensive food and drink, highly accessible placement, a group of regulars, a welcoming and comfortable environment, and meeting opportunities for new friends and old.Reference: Celebrating the Third Place: Inspiring Stories About the "Great Good Places" at the Heart of Our Communities

Retail Building ReBranding 8

Retail Building ReBranding 9