Boost exposure for your

business without using

traditional advertising

Double Your Traffic & Increase Profits

Build a Master Blog

Your central hub for content creation

Your blog will become a powerful asset that

consistently provides new leads

Be relevant to your audience and always

offer value

Think like a publisher

What Types of Content

Company News

Industry News

Current Affairs & Hot Topics

Tips, Advice, “How To” Content

Product Demos & Case Studies

FAQs

“The best ads ask no one to buy”

“They offer desired information”

“They cite advantages to users”

“They are altruistic” Claude Hopkins,

Scientific Advertising

1923

Claude was ahead of his time...

BEWARE the Internet Age...

Just because every business has infinite

space it doesn’t mean you should publish

content for the sake of Google

Content must be high quality and valuable

to your audience or it will slowly eat away

at your brand and people will stop

returning

Spread to Thousands/Millions

Drive visitors back to your own site

Be relevant on each channel

Form strategic alliances with influential

people and organisations

Always offer something in return

Leverage Google

Search engines are like roads to a local shop

for earlier generations

Your positioning within search engines will

determine if you’re located on a busy street

or a back alley

Email List

Build a list of email subscribers

Segment people based on interests,

products and past purchases

Gain control of future business

Distribute master blog content to your list

Embed Growth into Product/Service

Use built-in product/service features that

will encourage current users to attract new

users

Integrate your offerings with a larger

platform or audience

Develop an attractive referral system

“Sent from my iPhone”

Classic example of branding by Apple.

Free advertising via your inbox

Track Data with Web Analytics

Set Goals for key business objectives

Expand on content that is popular and

eliminate content that visitors hate

Determine where your buyers are coming

from

Constantly refine your strategy based on data

By Matt Pepper

Supporting notes at:

LocalLift.com.au/double-your-traffic

Follow: Twitter.com/m_pepper