ppc to increase traffic to your website

Download PPC To Increase Traffic To Your Website

Post on 14-May-2015

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A quick intro into Pay Per Click Marketing. The presentation goes through some of the things you should consider - including whether it's even right for your business at all. For more information on PPC watch the blog http://blog.pushon.co.uk.

TRANSCRIPT

  • 1.Using Click Marketing to Promote Your Business Katrina Gallagher Online Marketing Consultant www.PushON.co.uk PushON

2.

  • We are an Online Marketing Company
  • We do...

PushON

  • Website Analysis
  • Search Engine Optimisation (SEO)
  • Pay Per Click Marketing(PPC)
  • Social Media Marketing (SMM)
  • E-Mail Marketing
  • Viral Marketing

3. Different Search Engines PushON 4.

  • Types of Search Engine Results:

PushON 5.

  • How Do You Become Featured At The Top?

PushON

  • Organic Marketing
  • Pay Per Click

6. What To Consider First

  • Budget
  • Timing
  • Who Manages The Campaign
  • Time Commitment
  • Target Audience

PushON 7.

  • Setting Up Your Campaign

PushON

  • Whats your product or service?
  • What locations do you deliver to?
  • How do you want people to contact?
  • What time are you available?
  • What landing page?... More on this...

8.

  • Whats your landing page?

PushON

  • Not your home page!
  • Benefits
  • Examples
  • Testimonials
  • Call to action
  • Contact method

9.

  • What Search Terms?
  • What would you search for?
  • What problem does it fix?
  • How would you use it?
  • What would your mum call it?
  • What would your kids call it?
  • What terms do your competitors use?

PushON 10.

  • What Do You Want People To Do?
    • Call You
    • Enquire Online
    • Buy Online
    • Visit Your Store/Premises
    • Get A Quote
    • Sign Up To Your Newsletter
    • Subscribe

PushON 11.

  • The Practical Bit

PushON

  • Google AdWords Account
  • Google Analytics
  • Create Your First Campaign
  • Set Your Geography
  • Add Keywords
  • Create Adverts

12.

  • Homework
  • Install Tracking
  • Create Advert Variations
  • Develop Your Keywords
  • Change Your Targeting
  • Launch Campaign
  • Test, Test, Test

PushON 13. Keyword Research PushON https://adwords.google.com/select/KeywordToolExternal 14. Keyword Research PushON http://keyworddiscovery.com 15. Further Reading

  • Blog.pushon.co.uk
  • PPCblog.co.uk
  • www.copyblogger.com/5-steps-to-pay-per-click-advertising-that-works
  • www.copyblogger.com/landing-pages
  • blog.searchenginewatch.com
  • training.seobook.com/ppc-search-engine-marketing

PushON 16.

  • Any Questions?

PushON 17.

  • Katrina Gallagher
  • PushON Ltd
  • T: 0870 757 488
  • E: Katrina@PushON.co.uk

PushON