© 2007. Turbine, Inc. All Rights Reserved.
Major Topics
• What is Design?• Standard Production Milestones• Q and A
© 2007. Turbine, Inc. All Rights Reserved.
Design is to…
• Communication– Clearly articulates its vision– Provides a clear template for others to
speak to– Integrates other people’s feedback
© 2007. Turbine, Inc. All Rights Reserved.
Design is to…
• Target Audience– Defines its Target Audience– Defines who is NOT its Target Audience– Explains its appeal to its Target Audience
© 2007. Turbine, Inc. All Rights Reserved.
Design is to…
• Teamwork– Integrates your team’s strengths– Defines areas of ownership– Empowers the team
© 2007. Turbine, Inc. All Rights Reserved.
Design is to…
• Intention– Defines the main goals of the
game/experience– Defines the Major systems that will be
needed to achieve those goals– Defines the relevance in the marketplace
© 2007. Turbine, Inc. All Rights Reserved.
Design is to…
• Boundaries– Defines what’s secondary to the main
goal– Defines what “good enough” really means– Defines what the experience is not
© 2007. Turbine, Inc. All Rights Reserved.
Design is to…
• User Experience– Explains what’s meaningful to the user– Explains what the overall user experience
will be like– Explains what different user types (within
the Target Audience) will experience
© 2007. Turbine, Inc. All Rights Reserved.
Design is to…
• Flexibility– Allows for creative expression within
boundaries– Can accommodate new ideas as
necessary– Can accommodate new developments
within the overall project
© 2007. Turbine, Inc. All Rights Reserved.
Design is to…
• Realism– Takes the bounds of reality into account– Can separate itself into measurable,
meaningful milestones– Clearly defines the 80% goals
© 2007. Turbine, Inc. All Rights Reserved.
Design is to…
• Change– It’s rarely all of these things– Sometimes, it’s none of these things– Changes with little rhyme or reason
© 2007. Turbine, Inc. All Rights Reserved.
Standard Production Milestones
• Pitch• Preproduction• Production• Service
© 2007. Turbine, Inc. All Rights Reserved.
Standard Production Milestones
• Pitch – The beginning. This is the Eureka moment of a project, where ideas aren’t fully formed, and the sky’s the limit– Target Audience– Communication
© 2007. Turbine, Inc. All Rights Reserved.
Standard Production Milestones
• Preproduction – The almost beginning. This is the period of time where a team is beginning to form. Additionally, this is where preconceived notions are proved out– Intention– Boundaries
© 2007. Turbine, Inc. All Rights Reserved.
Standard Production Milestones
• Production – The main body. This is where you pay the price for not being omniscient in previous stages– User Experience– Realism
© 2007. Turbine, Inc. All Rights Reserved.
Standard Production Milestones
• Service – This is more indicative of a subscription/ongoing content project, where content is delivered to users consistently, and customer service is of growing importance– Target Audience– Flexibility