© 2007. turbine, inc. all rights reserved. design discussion

© 2007. Turbine, Inc. All Rights Reserved.

Design Discussion


Major Topics

• What is Design?• Standard Production Milestones• Q and A


• Peanut Butter is to…• Chocolate, as• Design is to…


Design is to…

• Communication– Clearly articulates its vision– Provides a clear template for others to

speak to– Integrates other people’s feedback


Design is to…

• Target Audience– Defines its Target Audience– Defines who is NOT its Target Audience– Explains its appeal to its Target Audience


Design is to…

• Teamwork– Integrates your team’s strengths– Defines areas of ownership– Empowers the team


Design is to…

• Intention– Defines the main goals of the

game/experience– Defines the Major systems that will be

needed to achieve those goals– Defines the relevance in the marketplace


Design is to…

• Boundaries– Defines what’s secondary to the main

goal– Defines what “good enough” really means– Defines what the experience is not


Design is to…

• User Experience– Explains what’s meaningful to the user– Explains what the overall user experience

will be like– Explains what different user types (within

the Target Audience) will experience


Design is to…

• Flexibility– Allows for creative expression within

boundaries– Can accommodate new ideas as

necessary– Can accommodate new developments

within the overall project


Design is to…

• Realism– Takes the bounds of reality into account– Can separate itself into measurable,

meaningful milestones– Clearly defines the 80% goals


Design is to…

• Change– It’s rarely all of these things– Sometimes, it’s none of these things– Changes with little rhyme or reason


Standard Production Milestones

• Pitch• Preproduction• Production• Service



• Pitch – The beginning. This is the Eureka moment of a project, where ideas aren’t fully formed, and the sky’s the limit– Target Audience– Communication



• Preproduction – The almost beginning. This is the period of time where a team is beginning to form. Additionally, this is where preconceived notions are proved out– Intention– Boundaries



• Production – The main body. This is where you pay the price for not being omniscient in previous stages– User Experience– Realism



• Service – This is more indicative of a subscription/ongoing content project, where content is delivered to users consistently, and customer service is of growing importance– Target Audience– Flexibility


Q & A

• Questions?

© 2007. turbine, inc. all rights reserved. design discussion

Documents

design discussion slide

team slide

reason slide

marketplace slide

rights res

overall project slide

target audience ddefines

iintention bboundaries